Viction Workshop Ltd strana 2 z 2

It is human nature to look to the past when seeking inspiration, particularly in art and related creative fields. Unlike other genres that can be attributed to a specific era or style, folk art is harder to define or categorize due to its special significance in the hearts and minds of local communities. Although often created for practical purposes, each piece tells a story of cultural heritage and craftsmanship that has the ability to transcend time and inspire the creatives of today. From mural art to fashion, product design, graphics and interiors, New Folk Art features a colorful collection of work from around the world that draws from ancient folklore and traditional crafts to breathe new life into tales that have been passed down through the generations.

Driven by "simple, remarkable ideas," Stockholm Design Lab (SDL) has been transforming brands and businesses as one of the leading forward-thinking design agencies in the world since 1998. From developing visual identities for the NIO Formula E race car and the Nobel Prize to defining creative approaches for adidas and IKEA, its works are as diverse as they are distinct and delightful; spanning various mediums and methods to capture hearts and minds across all walks of life. To mark its 21st year in the industry, SDL has compiled a special monograph with over 500 pages of exclusive insight into its creative inspiration, processes, and portfolio. Categorized by industry, the book’s contents include behind-the-scenes anecdotes, early-stage mock-ups, and never-before-seen images for some of its best client projects so far; serving as a valuable source of reference and reflection for designers at any level. An anthology that celebrates SDL’s achievements as well as its lasting impact on the Scandinavian design scene and beyond, the book is a timeless retrospective that will also give readers realistic glimpses of the future.