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This sumptuously extravagant book examines design that appeals to the senses through luxury, profusion, and excessmaximalism. After a decade in which minimalism has held sway over the design industry, many designers are now rejecting the limitations
of pared-down modernism in favor of a more rich and vibrant "maximal" aesthetic.
This book celebrates the qualities of maximalism, or enriched modernismits role in creating fantasy, a sense of luxury, the multi-sensory appealand teaches designe
rs how to apply it by bringing together a selection of projects from around the world that typify maximalism in graphic designwhether through use of materials, print processes, layout and composition, or sheer extravagance of purpose.
The book is n
ot just about expensive projects for luxury brands (although of course these feature): it is about examples of print that appeal to any one of the senses in a powerful and unusual way. These include packaging, magazines, brochures, books, identity jo