- Počet strán: 219
- Väzba: mäkká, brožovaná
- EAN: 9781405155670
- Jazyk: anglický
- ISBN: 978-1-40515-567-0
- Dátum vydania: 16. septembra 2008
- Vydavateľstvo : John Wiley & Sons Inc.
Understanding Media Users: Theory and Practice
Tony Wilson
Understanding Media Users: From Theory to Practice focuses on the blurred concept of the " active audience" at the core of media studies. examines the relationship between media and audiences by one of the world's leading media scholars provides a history of media effects' and an overview of the current analytical approaches that constitute media reception theory charts some of the most important interfaces of media reception and interaction - TV, film, the Internet, advertising, journalism, and tourism studies concludes with additional insights into the future of media reception in a global age.
- Počet strán: 219
- Väzba: mäkká, brožovaná
- EAN: 9781405155670
- Jazyk: anglický
- ISBN: 978-1-40515-567-0
- Dátum vydania: 16. septembra 2008
- Vydavateľstvo : John Wiley & Sons Inc.
Understanding Media Users: From Theory to Practice focuses on the blurred concept of the " active audience" at the core of media studies. examines the relationship between media and audiences by one of the world's leading media scholars provides a history of media effects' and an overview of the current analytical approaches that constitute media reception theory charts some of the most important interfaces of media reception and interaction - TV, film, the Internet, advertising, journalism, and tourism studies concludes with additional insights into the future of media reception in a global age.
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