- Počet strán: 272
- Väzba: mäkká, brožovaná
- EAN: 9781447285342
- Jazyk: anglický
- ISBN: 1447285344
- Dátum vydania: 15. septembra 2015
- Vydavateľstvo : Pan Macmillan
Predatory Thinking
Dave Trott
LIFE IS A ZERO-SUM GAME Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies. Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge. 'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius' Sunday Times
- Počet strán: 272
- Väzba: mäkká, brožovaná
- EAN: 9781447285342
- Jazyk: anglický
- ISBN: 1447285344
- Dátum vydania: 15. septembra 2015
- Vydavateľstvo : Pan Macmillan
LIFE IS A ZERO-SUM GAME Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies. Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge. 'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius' Sunday Times
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