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  • Počet strán: 262
  • Väzba: mäkká, brožovaná
  • EAN: 9780415811484
  • Jazyk: anglický
  • ISBN: 0415811481

Managing and Marketing Tourist Destinations Strategies to Gain a Competitive Edge

Seyhmus Baloglu, Metin Kozak

Without adequate research & management, the potential impacts & benefits of tourism & travel services will not be maximised. This volume evaluates the theoretical approaches & applications to competitive advantage within tourist destinations & shows the ways to further develop the concept of destination competitiveness.
  • Počet strán: 262
  • Väzba: mäkká, brožovaná
  • EAN: 9780415811484
  • Jazyk: anglický
  • ISBN: 0415811481

Without adequate research & management, the potential impacts & benefits of tourism & travel services will not be maximised. This volume evaluates the theoretical approaches & applications to competitive advantage within tourist destinations & shows the ways to further develop the concept of destination competitiveness.
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