- Počet strán: 262
- Väzba: mäkká, brožovaná
- EAN: 9780415811484
- Jazyk: anglický
- ISBN: 0415811481
- Dátum vydania: 6. septembra 2012
- Vydavateľstvo: Taylor & Francis
Managing and Marketing Tourist Destinations Strategies to Gain a Competitive Edge
Seyhmus Baloglu, Metin Kozak
Without adequate research & management, the potential impacts & benefits of tourism & travel services will not be maximised. This volume evaluates the theoretical approaches & applications to competitive advantage within tourist destinations & shows the ways to further develop the concept of destination competitiveness.
Without adequate research & management, the potential impacts & benefits of tourism & travel services will not be maximised. This volume evaluates the theoretical approaches & applications to competitive advantage within tourist destinations & shows the ways to further develop the concept of destination competitiveness.
- Počet strán: 262
- Väzba: mäkká, brožovaná
- EAN: 9780415811484
- Jazyk: anglický
- ISBN: 0415811481
- Dátum vydania: 6. septembra 2012
- Vydavateľstvo: Taylor & Francis
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