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  • Počet strán: 357
  • Väzba: mäkká, brožovaná
  • EAN: 9781845414924
  • Jazyk: anglický
  • ISBN: 1845414926

Urban Destination Marketing in Contemporary Europe Uniting Theory and Practice

John Heeley

This book aims to unite theory and practice in the field of destination marketing. It attempts to reconcile the gap between the academic literature on urban destination marketing and the manner in which it is actually undertaken by destination marketing organisations (DMOs).
  • Počet strán: 357
  • Väzba: mäkká, brožovaná
  • EAN: 9781845414924
  • Jazyk: anglický
  • ISBN: 1845414926

This book aims to unite theory and practice in the field of destination marketing. It attempts to reconcile the gap between the academic literature on urban destination marketing and the manner in which it is actually undertaken by destination marketing organisations (DMOs).
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