- Počet strán: 560
- Väzba: mäkká, brožovaná
- EAN: 9781292482590
- Jazyk: anglický
- ISBN: 9781292482590
- Dátum vydania: 27. októbra 2025
- Vydavateľstvo : Pearson Education Limited
Management Information Systems: Managing the Digital Firm, Global Edition (Book)
Carol Traver, Kenneth Laudon, Jane Laudon
For courses in Introduction to Information Systems. A case-based approach to IS in business today. Management Information Systems: Managing the Digital Firm provides a comprehensive introduction to Information Systems that draws connections between MIS and business performance. The authors present real-world case studies that explain how well-known companies use IT to solve problems and achieve their objectives. This real-world approach helps students develop sought-after skills, learn to lead IS-related management discussions, and use IT to meet bottom-line results. The 18th Edition has been updated to cover important contemporary topics including the latest on AI, sustainability and analytics.
- Počet strán: 560
- Väzba: mäkká, brožovaná
- EAN: 9781292482590
- Jazyk: anglický
- ISBN: 9781292482590
- Dátum vydania: 27. októbra 2025
- Vydavateľstvo : Pearson Education Limited
For courses in Introduction to Information Systems. A case-based approach to IS in business today. Management Information Systems: Managing the Digital Firm provides a comprehensive introduction to Information Systems that draws connections between MIS and business performance. The authors present real-world case studies that explain how well-known companies use IT to solve problems and achieve their objectives. This real-world approach helps students develop sought-after skills, learn to lead IS-related management discussions, and use IT to meet bottom-line results. The 18th Edition has been updated to cover important contemporary topics including the latest on AI, sustainability and analytics.
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