Pearson Education Limited

Understand the fundamentals of qualitative research methods and bring the theory to life Introduction to Qualitative Research Methods in Psychology, 5th edition by Dennis Howitt provides a comprehensive, practical introduction to the subject. This textbook will equip you with a solid foundation of the theoretical principles of qualitative research, starting with the basics of what we mean by qualitative research in psychology and how it has developed historically. A new chapter on Internet-mediated online research also brings current discussions around qualitative research methods in a post-pandemic world to the forefront. With a clear and straightforward style, this easy-to-follow textbook gives you practical guidance through the key methods of qualitative data collection and data analysis, which will give you the confidence and the skills that you need to be able to carry out your own research. Updated examples of current, real-world research throughout the text will bring the theory of these concepts to life and dedicated sections on ethics, quality and report writing demonstrate the essential factors that you need to consider when conducting and writing up your own reports.