Kathie Alexander

This book promotes user-centric graphics by exploring simple design principles that are based on the way viewers understand and learn from visual information. The purpose is to encourage graphic designers to communicate more effectively and accurately with images. Using a compilation of imaginative visuals from professional and student artists, the author will elaborate on these principles: organize the visual structure; reduce realism; make the abstract concrete; direct the eye; and support graphics with text.

This is a new volume in Rockport's desktop library of color and pattern. The book and enclosed CD provides professional designers with seamless geometric patterns in a variety of color palettes to address the specific design needs of designers, art directors, and students working in textile design, product design, graphic print and website design, and advertising and corporate design. The enclosed CD contains interactive vector files to allow readers to resize motifs and patterns and change colorways to suit their own design purposes.