Sam Conniff Allende

What can an ex-gangland boss, a recovering addict and a refugee teach you about thriving in the face of uncertainty?'The tools in this book will help a lot of people' - Dan SnowIt’s the ‘Do you have five minutes?’ message from your boss. The ‘We need to chat’ from a loved one. Those spiralling thoughts at 3 a.m. and buzz of yet another breaking news alert. The potential coming waves of AI, climate change and unstable governments. For most of us, uncertainty is paralysing. But learning to navigate it effectively means more confidence, less anxiety and deeper connection with others. The Uncertainty Toolkit is a pioneering, evidence-based guide to doing just that. Drawing on the world’s most extensive study into ‘uncertainty tolerance’, led with professors from University College London, it explains the science behind how we cope with the unknown. This research is combined with the radical expertise of an unlikely group of experts – former addicts, hostages, gangland bosses and prisoners – who’ve turned their experience of extreme uncertainty into major mainstream success. The result is a detailed, practical blueprint that will help anyone turn unpredictability into personal and professional growth. 'A wonderful, extraordinary experiment' - Sue Perkins'Read this book, and then pass it to a friend' - Emma Gannon

FT BUSINESS BOOK OF THE MONTH, MAY 'Ask forgiveness, not permission! A unique approach...reminds me of the fun we've had with our airlines' - Sir Richard Branson 'I'd rather be a pirate than join the navy' Steve Jobs 'Totally compelling' Ed Miliband, Reasons to be Cheerful podcast 'A model for how to break the system and create radical change' Joy Lo Dico, Evening Standard 'Be More Pirate feels so important as it looks to history to help us grip the future' Martha Lane Fox CBE, Founder of Lastminute.com 'This isn't a book, it's the beginning of a movement. Be More Pirate should come with a health warning' Tom Goodwin, #1 LinkedIn Influencer in Marketing & Social Media and author of Digital Darwinism 'A refreshing, entertaining and inspiring perspective on work, leadership and why we do what we do' Bruce Daisley, VP, Twitter 'A controversial call to arms, this contrarianism is exactly what we need to course correct 'the corporation' ' Arlo Brady, CEO of Freud Communications -------- Pirates didn't just break the rules, they rewrote them. They didn't just reject society, they reinvented it. Pirates didn't just challenge the status-quo, they changed everyfuckingthing. Pirates faced a self-interested establishment, a broken system, industrial scale disruption and an uncertain future. Sound familiar? Pirates stood for MISCHIEF, PURPOSE and POWER. And you can too. In Be More Pirate, Sam Conniff Allende unveils the innovative strategies of Golden Age pirates, drawing parallels between the tactics and teachings of legends like Henry Morgan and Blackbeard with modern rebels, like Elon Musk, Malala and Banksy. Featuring takeaway sections and a guide to build you own pirate code 2.0, Be More Pirate will show you how to leave your mark on the 21st century. Whatever your ambitions, ideas and challenges, Be More Pirate will revolutionize the way you live, think and work today, and tomorrow. So what are you waiting for? Order now and join the rebellion. -------- About the author: Sam Conniff Allende is the founder and former CEO of Livity, a multi-award-winning youth marketing agency. Sam has led the unlikeliest collaborations between brands and bright young people on the edges of society, resulting in real innovation. He has worked with Google, Unilever, PlayStation and Dyson, and regularly speaks and runs Be More Pirate workshops at these industry-leading companies. Sam believes in the power of professional rule-breaking and is on a mission to instigate modern mutinies in organisations around the world, where the team's takeover the running of the ship to ultimately become more accountable, motivated and rebellious.