Simon Elliott

We’ve never been more connected, yet authentic connection feels increasingly rare. In a digital world, modern business has mastered reach, automation and optimisation. But in the pursuit of efficiency, many brands have unintentionally diluted the very thing that builds trust and loyalty: meaningful human relationships. In Customer Experience Thinking, Si Elliott combines over 20 years of marketing and customer experience leadership with behavioural science to reveal what really drives trust, loyalty and decision-making. Through 8 practical customer experience principles and 34 key behavioural biases, you’ll gain a clear framework for designing brand experiences that reduce friction, strengthen customer relationships and create meaningful emotional connection. Customer Experience Thinking is the essential, practical guide to building deeper customer relationships in an increasingly digital world. It will challenge how you think about experience, encourage you to serve more meaningfully, and help you create connections that feel less transactional and more human.

The Roman Conquests series seeks to explain when and how the Romans were able to conquer a vast empire stretching from the foothills of the Scottish Highlands to the Sahara Desert, from the Atlantic to the Persian Gulf. How did their armies adapt to and overcome the challenges of widely varied enemies and terrai? n this volume, Dr Simon Elliott draws on the latest research and archaeological evidence to present a new narrative of the conquest (never completed) of Britain. From Julius Caesar’s initial incursions in 55 and 54 BC, through the Claudian invasion of 43 AD and the campaigns of expansion and pacification thereafter, he analyses the Roman army in action. The weapons, equipment, organization, leadership, strategy and tactics of the legions and their British foes are described and analysed. The ferocity of the resistance was such that the island was never wholly subdued and required a disproportionate military presence for the duration of its time as a Roman province.

Septimius Severus was Rome''s black emperor. Born in the blistering heat of a North African spring in Leptis Magna AD 145, he died in the freezing cold of a northern British winter in York in AD 211. A giant of an emperor, whose career can be counted in superlatives, Severus was in power at the height of Rome''s might. He led the largest army to ever campaign in Britain, comprising 50,000 men, part of a Roman military establishment which peaked at 33 legions under his rule.Born into the richest family, in the richest part of the Roman Empire, Severus monumentalised his rule across the empire. He visited - and often fought in - every region. Where he did, he left a mighty legacy in the built environment, for example in Rome where much of the Forum Romanum and most of the imperial palaces are Severan. In North Africa, his hometown of Leptis Magna is all Severan, as are the Roman cities at the Atlas mountains. In London, the land walls that still define the City''s Square Mile were delineated under his rule. Visitors to the under croft at York Minster can stand where he died. Septimius Severus was one of the greatest warrior emperors, a hard man who almost died in battle several times and whose attitude is reflected in his deathbed advice to two sons: ''Be of one mind with your family, enrich the soldiers, and despise the rest.''

Agricola was the great Flavian warrior governor of Britain tasked by the emperor Vespasian with conquering the far north of its main island for the first time. Initially campaigning in Wales and then the north of modern England to secure his rear, he launched his first assault into modern Scotland at the end of the 70s AD. Four more bloody campaigns beyond the Solway Firth-Tyne frontier followed, each time the Romans heading further and further into the heart of darkness, as they would have seen it. Famously, at one stage during the campaigns he also contemplated invading Ireland, only to be told no by the new emperor, Domitian. Ultimately, the primary sources say he defeated the combined armies of the natives in far north at the Battle of Mons Graupius in AD 83. After this, the successful conquest of the whole island was declared, Agricola commanded the Classis Britannia (the Roman navy in Britain) to circumnavigate the whole province for the first time, and Domitian ordered a monumental arch to be built at Richborough on the east coast of Kent to celebrate the Roman triumph. This became the imperial gateway into Roman Britain.In this new, generation-defining book on Agricola’s campaigns in Scotland new archaeological evidence will be used to show how Agricola was able to campaign so far north of the imperial frontier and in such numbers (with over 30,000 men, plus the fleet), and the exact routes he followed. Thus, for the first time, the true story of Agricola in Scotland can be told.

A vivid portrayal of the life of Yayoi Kusama-Queen of Polka Dots, creator of infinity-from her unusual childhood to international artistic acclaim From her days in 1960s New York as a proponent of free love and peace to her current position as internationally recognized Queen of Polka Dots and creator of infinity, Yayoi Kusama's life is an extraordinary story of triumph over adversity through art. This graphic novel vividly portrays Kusama's unusual youth and family troubles, her discovery of a new style of painting, her struggles with mental illness, and her rise to international art stardom. For those seeking an introduction to this incredible artist or seeking a fresh take on her story-this is Yayoi Kusama's life as you've never seen it before. "The only method I have found that relieves my illness is to keep creating art. I followed the thread of art and somehow discovered a path that would allow me to live."