Scott Galloway

autor

The Four


For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these compa-nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone chal-lenge them? In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
Na sklade 1Ks
14,20 € 14,95 €

Veľká štvorka


Amazon, Apple, Facebook a Google sú štyri najvplyvnejšie spoločnosti na našej planéte. Podarilo sa im to nielen vďaka technológiám a talentu. Každá z nich oslovuje naše inštinkty a evolučné potreby, čo dokážu skvele využiť Amazon prebúdza pravekého lovca a zberača, Apple rozmnožovací pud, Facebook naše nutkanie byť milovaný a Google naše volanie po bohu, pretože na všetko pozná odpoveď. Tieto firmy vytvorili nové odvetvia podnikania a zmenili pravidlá tak, že ich konkurencia stráca dych. Marketingový guru Scott Galloway opisuje ich cestu k úspechu, riziká priveľkej moci a priveľkej dôvery, ktorú sme do nich vložili. Namiesto opakovania mýtov, ktoré tieto spoločnosti o sebe šíria, si kladie fundamentálne otázky. Ako sa im podarilo infiltrovať naše životy tak úspešne, že sa im prakticky nedokážeme vyhnúť? Prečo im odpúšťame aj kroky, ktoré by iné firmy zničili? A existuje šanca, že sa objaví piaty vyzývateľ? Kniha odpovedá na to, čo musíte urobiť, aby ste boli úspešní v 21. storočí.
Na sklade 2Ks
14,20 € 14,95 €

dostupné aj ako:

Veľká štvorka


Amazon, Apple, Facebook a Google sú štyri najvplyvnejšie spoločnosti na našej planéte. Podarilo sa im to nielen vďaka technológiám a talentu. Každá z nich oslovuje naše inštinkty a evolučné potreby, čo dokážu skvele využiť – Amazon prebúdza pravekého lovca a zberača, Apple rozmnožovací pud, Facebook naše nutkanie byť milovaný a Google naše volanie po bohu, pretože na všetko pozná odpoveď. Tieto firmy vytvorili nové odvetvia podnikania a zmenili pravidlá tak, že ich konkurencia stráca dych. Marketingový guru Scott Galloway opisuje ich cestu k úspechu, riziká priveľkej moci a priveľkej dôvery, ktorú sme do nich vložili. Namiesto opakovania mýtov, ktoré tieto spoločnosti o sebe šíria, si kladie fundamentálne otázky. Ako sa im podarilo infiltrovať naše životy tak úspešne, že sa im prakticky nedokážeme vyhnúť? Prečo im odpúšťame aj kroky, ktoré by iné firmy zničili? A existuje šanca, že sa objaví piaty vyzývateľ? Kniha odpovedá na to, čo musíte urobiť, aby ste boli úspešní v 21. storočí.
Na stiahnutie
9,90 €

dostupné aj ako:

Adrift : 100 Charts that Reveal Why America is on the Brink of Change


From bestselling author and NYU business school professor Scott Galloway comes an urgent examination of the future of our nation - and how we got here. We are only just beginning to reckon with our post-pandemic future. As political extremism intensifies, the great resignation affects businesses everywhere, and supply chain issues crush bottom lines, we're faced with daunting questions - is our democracy under threat? How will Big Tech change our lives? What does job security look like for me? America is on the brink of massive change - change that will disrupt the workings of our economy and drastically impact the financial backbone of our nation: the middle class. In Adrift, Galloway looks to the past - from 1945 to present day - to explain just how America arrived at this precipice. Telling the story of our nation through 100 charts, Galloway demonstrates how crises such as Jim Crow, World War II, and the Stock Market Crash of 2008, as well as the escalating power of technology, an entrenched white patriarchy, and the socio-economic effects of the pandemic, created today's perfect storm. Adrift attempts to make sense of it all, and offers Galloway's unique take on where we're headed and who we'll become, touching on topics as wide-ranging as online dating to minimum wage to the American dream. Just as in 1945 and 1980, America is once again a nation at a crossroads. This time, what will it take for our nation to keep up with the fast and violent changes to our new world?
U dodávateľa
34,15 € 35,95 €

Adrift


From New York Times Bestselling author Scott Galloway comes an urgent examination of the future of America and the reasons behind its current social and economic crisis In Adrift, Scott Galloway looks from the past to the present - from 1945 to the 2020s - to reveal how America has reached its current state of political, social and economic crisis. It is on the brink of massive change, change that will disrupt the working of its economy and drastically impact its financial backbone, the middle class. Telling America's story through 100 charts, Galloway demonstrates how crises such as Jim Crow, World War II, and the Stock Market Crash of 2008, as well as the escalating power of technology, an entrenched white patriarchy, and the socio-economic effects of the pandemic, created today's perfect storm. Adrift seeks to make sense of it all, and offers Galloway's unique take on where America is headed and what it will become. It's a vital guide for anyone who wants to understand the state the country is in and how and why its influence on the world has changed.
U dodávateľa
18,00 € 18,95 €

Algebra štěstí


Americký profesor marketingu Scott Galloway, kultovní autor několika bestsellerů New York Times, nekonvenčním způsobem vysvětluje, proč je work-life balance vybájenou chimérou, zda je dobré opustit školu kvůli podnikání, jak to udělal Bill Gates, proč je dobrým předpokladem úspěšné kariéry být nudný, jak se prosadit na přeplněném trhu práce, nebo proč byl Steve Jobs kretén.
U dodávateľa
19,33 € 20,35 €

Four The Hidden DNA of Amazon, Apple, Facebook and Google


Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these compa­nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone chal­lenge them? In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
Vypredané
16,63 € 17,50 €

The Algebra of Happiness


From the New York Times bestselling author, a provocative book of hard-won wisdom for achieving a fulfilling career and life. - How can you have a meaningful career, not just a lucrative one? - Is a work/life balance really possible? - What does it take to make a long-term relationship succeed? - What can you do now so there are no regrets aged 40, 50 or 80? As Scott Galloway puts it, by the time you hit your mid twenties sh*t gets real. Life become stressful. Even the smart, the hard working and the elite can feel lost in a chaotic, noisy and unpredictable world. As a professor at New York University's Stern School of Business, the debate in Galloway's MBA class often veers away from business strategy to the challenging issue of life strategies. Which is why Galloway, in his signature, take-no-prisoners style, has developed a dynamic formula for a life well lived. In The Algebra of Happiness Galloway tells you how life can be navigated and negotiated better to maximise happiness and minimise the inevitable stress. Delivering practical advice and hard-won wisdom on everything from when to own property to how hard to work, this is self-help for anyone struggling with life's big questions. Through simple equations that measure the relationship between success, resilience and failure or the correlation between happiness and money, Galloway attempts to convert intangible advice to tangible equations.
Vypredané
17,05 € 17,95 €

Post Corona


The New York Times bestselling author of The Four and NYU Business School professor delivers an insightful, urgent analysis of who stands to win and who's at risk to lose in a post-pandemic world. The Covid-19 outbreak has turned bedrooms into offices, pitted young against old and widened the gaps between rich and poor, red and blue, the mask-wearers and the mask-haters. Some businesses, like Amazon and video conference software maker Zoom, woke up to find themselves crushed under an avalanche of consumer demand. Others, like the restaurant, travel, hospitality and live entertainment industries, scrambled to not become instantly obsolete. But the pandemic has not been a change agent so much as an accelerant of trends that were already well underway. In Post Corona, Galloway outlines the contours of both crisis and opportunity that lie ahead. While the powerful tech monopolies will thrive in the disruption other businesses, like higher education, will struggle to maintain a value proposition that no longer makes sense when we can't stand shoulder to shoulder. Combining his signature humour and brash style with razor-sharp business insights, Galloway offers both warning and hope in equal measure.
Vypredané
17,58 € 18,50 €

Post Corona: From Crisis to Opportunity


The Covid-19 outbreak has turned bedrooms into offices, pitted young against old and widened the gaps between rich and poor, red and blue, the mask-wearers and the mask-haters. Some businesses, like Amazon and video conference software maker Zoom, woke up to find themselves crushed under an avalanche of consumer demand. Others, like the restaurant, travel, hospitality and live entertainment industries, scrambled to not become instantly obsolete. But the pandemic has not been a change agent so much as an accelerant of trends that were already well underway. In Post Corona, Galloway outlines the contours of both crisis and opportunity that lie ahead. While the powerful tech monopolies will thrive in the disruption other businesses, like higher education, will struggle to maintain a value proposition that no longer makes sense when we can't stand shoulder to shoulder. Combining his signature humour and brash style with razor-sharp business insights, Galloway offers both warning and hope in equal measure. Bestselling author of The Four and NYU Business School professor delivers an insightful, urgent analysis of who stands to win and who's at risk to lose in a post-pandemic world. 'Thought-provoking... As good an analysis as you could wish to read.' FINANCIAL TIMES
Vypredané
12,30 € 12,95 €