! Doprava ZADARMO už od 20 € !

Simon Hall

autor

Strategie B2B digitálního marketingu


Podle posledních průzkumů je svět B2B marketingu stále složitější a přístup kupujících stále důmyslnější. Marketéři musejí spolupracovat i s odděleními mimo oblast marketingu, aby usnadnili realizaci marketingových strategií a zvýšili jejich dopad. Tato kniha vám pomůže pochopit, jak nejpokročilejší a nejkomplexnější koncepty moderního B2B marketingu fungují a jak je uvést do praxe. Příručka je výrazně prakticky zaměřená. Pomůže čtenáři pochopit i ty nejpokročilejší a nejsložitější koncepty B2B marketingu. Popisuje, jak integrovat nejnovější digitální metody do kritických procesů, jako jsou „lead generation“, udržení zákazníka či personalizace zákaznické zkušenosti. Kniha je nabitá případovými studiemi světových značek jako John Deere, Vodafone či Intuit, a je tak neocenitelným zdrojem informací pro všechny profesionály v oblasti B2B marketingu. Autor Simon Hall je inovátor v oboru marketingu s více než 25 lety praxe v oblasti marketingových technologií a služeb
Na sklade 1Ks
24,61 € 25,90 €

1956 The World in Revolt


? Vibrantly and sympathetically told, this is the story of one remarkable year - a capsule history of exhilarating triumphs and shattering defeats around the world. "Vivid, powerful and panoramic...I loved it." (Dominic Sandbrook). 1956 was one of the most remarkable years of the twentieth century. All across the globe, ordinary people spoke out, filled the streets and city squares, and took up arms in an attempt to win their freedom. In response to these unprecedented challenges to their authority, those in power fought back, in a desperate bid to shore up their position. It was an epic contest, and one which made 1956 - like 1789 and 1848 - a year that changed our world.
Vypredané
22,33 € 23,50 €

Ten Days in Harlem


Rising star Simon Hall captures the spirit of the 1960s in ten days that revolutionised the Cold War: Fidel Castro's visit to New York. 'Hall has captured this catalytic moment like no one before. Anyone interested in the "Global Sixties" must read Ten Days in Harlem.' Van E. Gosse, Professor of History, Franklin & Marshall College***New York City, September 1960. Fidel Castro - champion of the oppressed, scourge of colonialism, and leftist revolutionary - arrives for the opening of the United Nations General Assembly. His visit to the UN represents a golden opportunity to make his mark on the world stage. Fidel's shock arrival in Harlem is met with a rapturous reception from the local African American community. He holds court from the iconic Hotel Theresa as a succession of world leaders, black freedom fighters and counter-cultural luminaries - everyone from Nikita Khrushchev to Gamal Abdel Nasser, Malcolm X to Allen Ginsberg - come calling. Then, during his landmark address to the UN General Assembly - one of the longest speeches in the organisation's history - he promotes the politics of anti-imperialism with a fervour, and an audacity, that makes him an icon of the 1960s. In this unforgettable slice of modern history, Simon Hall reveals how these ten days were a foundational moment in the trajectory of the Cold War, a turning point in the history of anti-colonial struggle, and a launching pad for the social, cultural and political tumult of the decade that followed.
Vypredané
20,85 € 21,95 €