At the dawn of the automobile age, Americans predilection for wanderlust prompted a new wave of inventive entrepreneurs to cater to this new mode of transportation. Starting in the 1920s, attention-grabbing buildings began to appear that would draw in passing drivers for snacks, provisions, souvenirs, or a quick meal. The architectural establishment of the day dismissed these roadside buildings as monstrosities .Yet, they flourished, especially along America s Sunbelt, and in particular, in Southern California, as proprietors indulged their creative impulses in the form of giant, eccentric constructions from owls, dolls, pigs, and ships, to coffee pots and fruit. Their symbolic intent was guileless, yet they were marginalized by history. But, over the past 40 years, California s architectural anomalies have regained their integrity, and are now being celebrated in this freshly revised compendium of buildings, California Crazy.Brimming with the best examples of this architectural genre, California Crazy includes essays exploring the influences that fostered the nascent architectural movement, as well as identifying the unconventional landscapes and attitudes found on Los Angeles and Hollywood roadsides which allowed these buildings to flourish in profusion.In addition, California Crazy features David Gebhard s definitive essay, which defined this vernacular movement almost forty years ago. The California Crazy concept is expanded to include domestic architecture, eccentric signage, and the automobile as a fanciful object.Combine a freethinking populace with a desire to reinvent itself, and a climate was created that served as the perfect incubator for the outrageous and amazing.
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Second in a series of books featuring advertising by era, All-American Ads of the 50s offers page after page of products that made up the happy-days decade. The start of the cold war spurred a buying frenzy and a craze for new technology that required ad campaigns to match. The nuclear age left its mark all over the advertisements, with a spotlight on planes, rockets, and even mushroom clouds. Shiny, big, beautiful cars abound, styled to keep up with the space age. Editor Jim Heimann, in his essay "From Poodles to Presley, Americans Enter the Atomic Age," explains: "Car designers came up with exaggerated tail fins for automobiles to express this new accelerated speed." Modernist home interiors look slick and shiny with their molded plastic furniture and linoleum floors. While clothing and furniture styles look strangely contemporary--a testament to our current obsession with vintage--some things have definitely changed. A baby sells Marlboro cigarettes! Also included are chapters on movies, food, and travel. --J.P. Cohen
What began as a simple idea--giving away free brouchures with illustrations and recipes to advertise food and food brands--became so popular by the mid-20th century that recipe brochures, replete with colorful images of ornate dishes, were fixtures in every housewife's kitchen across America. This book brings together the best--and most unbelievably kitschy--images from a broad selection of such brochures.
Prohibition made liquor illegal and all the more fun to drink. Speakeasies, luxury cars, women’s liberation, bathtub gin and a booming economy kept the country’s mood on the up-and-up. Women sheared off their locks and taped their chests, donning flapper dresses and dancing the Charleston until their legs gave out. Gangsters flourished in big cities and gangster movies flourished in Hollywood. It was the roaring twenties in America: a singular time in history, a lull between two world wars and the last gasp before the nation’s descent into the Great Depression. Forging the way into the future like a modern ocean liner in a sea of antiquity, advertising in the 20s sought to bring avant-garde into the mainstream—which it did with great success.
A far cry from the aggressive ads we’ve become used to, American print advertisements from the first two decades of the 20th century were almost shockingly pleasant. Intricately designed and beautifully illustrated, often in the art nouveau style popular at the time, four-color, full-page magazine advertisements were welcome respites from the bland, text-filled pages among which they appeared. Sales pitches were earnest and friendly&894 beer, for example, was billed as “The Evening Glass of Cheer” and toothpaste was described as “Delicious Ribbon Dental Cream”—perhaps not the catchiest slogans, but they were on to something. The American consumerist boom of the 20th century was just beginning and advertising was getting its sea legs. From motorcars to hair tonics to steamship cruises to Coca-Cola (“After the theatre drink a glass… it relieves fatigue”), America was peddling its wares in style and setting an example of how to advertise in the modern age. This exhaustive compendium of ads from the period—many of which haven’t been seen for over eight decades—is a fascinating reminder of surprisingly simpler times and a rediscovery of a forgotten age in advertising history.
As McCarthyism swept across the United States and capitalism was king, white America enjoyed a feeling of pride and security that was reflected in advertising. Carelessly flooding society with dangerous misinformation, companies in the 50s promoted everything from vacations in Las Vegas, where guests could watch atomic bombs detonate, to cigarettes as healthy mood-enhancers, promoted by a baby who claims his mother feels better after she smokes a Marlboro.
With the consumerist euphoria of the fifties still going strong and the race to the moon at its height, the mood of advertising in the sixties was cheerful, optimistic, and at times, revolutionary. The decade’s ads touted perceived progress (such as Tang-“just add water”) while striving to reinforce good old American values. Stars like Raquel Welch, Sean Connery, Woody Allen, and Sammy Davis Jr. endorsed everything from sunglasses to bourbon to handmade suits in an attempt by Madison Avenue to urge Americans to open their wallets and participate in one giant consumer binge. Social change at the end of the era brought psychedelic swirls and liberated women and minorities to a newly conscious public. From forgotten cars such as the Studebaker Avanti, to cigarettes (“Marlboro... a man’s world of flavor”) to food, clothing, consumer products, furniture, travel, and much more, this colorful collection of print ads explores the wide, wonderful world of 60s Americana.
Henry Ford jump-started the age of the automobile with the first assembly-line car in 1908: the Model T. Over the next century the automobile evolved from chugging workhorse to tailfin-era showboat to sleek status symbol, complete with sleek hood ornament. Initially a novelty item, the car grew into a necessity of the modern age, and a vector of freedom on the open road.20th Century Classic Cars offers a lush visual history of the automobile, decade-by-decade, via 400-plus print advertisements from the Jim Heimann Collection. Using imagery culled from a century of auto advertising, this book traces the evolution of the auto from horseless carriage to rocket on wheels–and beyond. With an introduction and chapter text by New York Times automotive writer Phil Patton, as well as an illustrated timeline, this volume highlights the technological innovations, major manufacturers and dealers, historical events, and influence of popular culture on car design. Here are car trends as reflection of the zeitgeist, from the thrifty VW Beetle to the lumbering, gas-guzzling Hummer. Time-travel through the Automobile Age, with a collection that puts you in the driver"s seat.
Covering the 1920s to the 1960s, this book brings together vintage ads, postcards, brochures, and photographs as well as period "Top 10" lists covering surf superstars, songs, and surfing spots. If you've ever found yourself waxing nostalgic for bygone beach culture, this is the book for you.
A la carte. This is a feast for the eyes. Until restaurants became commonplace in the late 1800s, printed menus for meals were rare commodities reserved for special occasions. As restaurants proliferated, the menu became more than just a culinary lis ting. The design of the menu became an integral part of eating out and as such menus became a marketing tool and a favored keepsake. "Menu Design" is an omnibus showcasing the best examples of this graphic art. With nearly a thousand examples, illust rated in vibrant color, this deluxe volume not only showcases this extraordinary collection of paper ephemera but serves as a history of restaurants and eating out in America. In addition to the menu covers many menu interiors are featured providing a epicurean tour and insight to more than a hundred years of dining out. Various photographs of restaurants round out this compendium that will appeal to anyone who enjoys the joy of eating out and its graphic and gastronomic history
Start every day in style. This is a century's worth of fabulous looks to inspire you daily: TASCHEN's perpetual calendars. For those of you whose date books have been replaced by smartphones, TASCHEN has created the new "365 Day-By-Day" series so that you can still enjoy the warm analog feeling of marking every day with the turn of a page. Each day you'll discover a new photo and a related quote, ensuring a constant source of inspiration right on your desktop. At the end of the year, just turn back to the beginning and start again!
Rise and sprawl: how Los Angeles came to be. This is a pictorial history of the City of Angels. From the first known photograph taken in Los Angeles to its most recent sweeping vistas, this photographic tribute to the City of Angels provides a fascinating journey through the city's cultural, political, industrial, and sociological history. It traces the city's development from the 1880s' real estate boom, through the early days of Hollywood and the urban sprawl of the late 20th century, right up to the present day, showing L.A. is emerging from a desert wasteland to become a vast palm-studded urban metropolis. This book depicts Los Angeles in all its glory and grit, via hundreds of freshly discovered images including those of Julius Shulman, Garry Winogrand, William Claxton and many other superb photographers, culled from major historical archives, museums, private collectors, and universities.
Out of the blackout, into the boom years: Tracing 1940s America through ads The aftermath of World War II brought unprecedented pride and prosperity to the American people. From Western Electric communication tools (for "the modern battle") to Seagram's whiskey (for "Men Who Plan Beyond Tomorrow") to the Hoover vacuum ("For every woman who is proud of her home"), the post-war era represented a flood of products and services for every occasion. Combining social, corporate and graphic history, this new hardcover edition of 40s ads follows America's development through the anxieties of war to the buying-frenzy of peace. These colorful signs of the times feature both blasts from the past and many brand names still going strong today. It's hard to believe that the company who made your ultra-compact mobile phone was once advertising portable radios with "Motorola: More radio pleasure for less money," or that Electrolux didn't have any qualms about using Mandy, the portly black maid, to promote their new silent refrigerators: "Lor-dy, it sure is quiet!" Through motorcars, cigarettes, lipsticks and cans of Cambell's soup, this is an at once entertaining and eye-opening survey of the fears, fads and dreams that characterized a decisive decade.
Gleaned from thousands of images, this book offers the best of American print advertising in the age of the "Big Idea." From the height of American consumerism, bold and colorful campaigns paint a fascinating portrait of the 1950s and 60s, as concerns about the Cold War gave way to the carefree booze-and-cigarettes capitalism of the Mad Men era. Digitally remastered for optimum reproduction quality, the ads burst with crisp fonts and colors, as well as a sexy sense of possibility, beguiling their audience to buy everything from guns to girdles, cars to toothpaste, air travel to home appliances. At turns startling, amusing and inspiring, this panorama of mid-century marketing is at once an evocative period piece and a showcase of design innovation and advertising wit.
This landmark publication is the most comprehensive visual history to-date of the sport and culture of surfing. As much a cultural event as a publication, it brings together two and a half years of meticulous research with institutions, collections, and photographic archives around the world to trace the visual history of surfing from its first description by Captain Cook in 1778 to today's global phenomenon. Divided into five chronological chapters, with essays by top surfing journalists, the book examines and celebrates the evolution of surfing both on and off the water, as a sport, a lifestyle, a philosophy. More than 500 images detail surf's remarkable crossover from the originary shores of Hawaii to fashion, film, music, and even car design. A must-have for any serious player on the surfing scene, this is an unrivalled tribute to the breadth, complexity, and richness of surfing.