Jay Heinrichs
autor
Aristotles Guide to Self-Persuasion
Show yourself who's in charge using the original art of persuasion, backed by contemporary pop culture examples that make transforming your habits and achieving goals easy, even fun-from the New York Times bestselling author of Thank You for Arguing
Rhetoric once sat at the centre of elite education. Alexander the Great, Shakespeare and Martin Luther King, Jr. used it to build empires, write deathless literature and inspire democracies. Here, Heinrichs shows us how these persuasive tools, honed over more than three thousand years of use persuading others, can be turned on our most difficult audiences - ourselves. Using techniques invented by the likes of Aristotle and Cicero and deployed by some of history's most persuasive characters, we see how rhetoric can convert the gloomiest of situations into positive ones.
Illustrated with examples from history and pop culture - Winston Churchill, Iron Man, Dolly Parton, and the woman who serendipitously invented the chocolate chip cookie - Aristotle's Guide to Self-Persuasion tests the tools of self-persuasion and asks: Can the same techniques that seduce lovers, sell diet books and overturn governments help us achieve our most desired goals?
Filled with entertaining and scientific studies that showcase the life-changing power of language, Aristotle's Guide to Self-Persuasion will teach you how to be the most successful person you can be, just by talking to yourself.
Aristotles Guide to Self-Persuasion
Show yourself who's in charge using the original art of persuasion, backed by contemporary pop culture examples that make transforming your habits and achieving goals easy, even fun-from the New York Times bestselling author of Thank You for Arguing
Rhetoric once sat at the centre of elite education. Alexander the Great, Shakespeare and Martin Luther King, Jr. used it to build empires, write deathless literature and inspire democracies. Here, Heinrichs shows us how these persuasive tools, honed over more than three thousand years of use persuading others, can be turned on our most difficult audiences - ourselves. Using techniques invented by the likes of Aristotle and Cicero and deployed by some of history's most persuasive characters, we see how rhetoric can convert the gloomiest of situations into positive ones.
Illustrated with examples from history and pop culture - Winston Churchill, Iron Man, Dolly Parton, and the woman who serendipitously invented the chocolate chip cookie - Aristotle's Guide to Self-Persuasion tests the tools of self-persuasion and asks: Can the same techniques that seduce lovers, sell diet books and overturn governments help us achieve our most desired goals?
Filled with entertaining and scientific studies that showcase the life-changing power of language, Aristotle's Guide to Self-Persuasion will teach you how to be the most successful person you can be, just by talking to yourself.
Jak vyjednávat s kočkou
Člověčí průvodce uměním přemlouvat
Kdo dokáže vyzrát na kočku, dokáže ovládnout celý svět
Aniž by kočky uměly mluvit, bez problémů lidmi manipulují už celá tisíciletí. Na druhou stranu, přimět kočku, aby dělala, co se po ní chce, bývá dost těžké, nicméně nemožné to není. A pokud se naučíte vyjednávat s kočkou, jednání s lidmi zvládnete levou zadní…
How to Argue with a Cat
If you can persuade a cat ... you can persuade anyone. This is the essential guide to getting your way.
Jay Heinrichs, award-winning author of Thank You for Arguing and advisor to the Pentagon, NASA and Fortune 500 companies, distils a lifetime of negotiating and rhetoric to show you how to win over anyone - from colleagues and bosses, to friends and partners at home (and even the most stubborn of feline adversaries).
You'll learn to:
Perfect your timing - learn exactly when to pounce
Get your body language, tone and gesture just right
Think about what your opponent wants - always offer a comfy lap
Lure them in by making them think they have the power
The result? A happy, hopefully scratch-free, resolution.
'Jay Heinrichs knows a thing or two about arguing' The Times
'A master rhetorician and persuasion guru' Salon
'You got a bunch of logical engineers to inject pathos
into their arguments ... it works!' NASA engineer
Thank You for Arguing
THE NEW YORK TIMES BESTSELLERYour ultimate guide to the art of winning arguments, in a brand new editionEveryone is always trying to persuade us of something: politicians, advertising, the media, and most definitely our families. Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill. With all the wisdom of the ages, from classical oratory to contemporary politics and pop-culture, Thank You For Arguing shows you how to win more than your fair share of arguments, as well as: >How to shine at work, avoid speeding tickets, and outwit argumentative partners >Cicero's secrets to moving an audience, Donald Trump's savvy speechmaking, the art of giving a TED talk>Tactics like Setting Your Goals, Making Them Like You, Gaining the High Ground>Defuse an angry accuser and benefit from your own mistakes>The art of rhetoric, from eloquence and friendship to wit and irrefutable logicWritten by one of today's most popular online language experts, Thank You For Arguing is brimming with time-tested rhetorical tips and persuasion techniques that will change your life. And that's not hyperbole.
Thank You for Arguing
Your ultimate guide to the art of winning arguments
Everyone is always trying to persuade us of something: politicians, advertising, the media, and most definitely our families. Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill. With all the wisdom of the ages, from classical oratory to contemporary politics and pop-culture, Thank You For Arguing shows you how to win more than your fair share of arguments, as well as:
>How to shine at work, avoid speeding tickets, and outwit argumentative partners
>Cicero's secrets to moving an audience, Donald Trump's savvy speechmaking, the art of giving a TED talk
>Tactics like Setting Your Goals, Making Them Like You, Gaining the High Ground
>Defuse an angry accuser and benefit from your own mistakes
>The art of rhetoric, from eloquence and friendship to wit and irrefutable logic
Written by one of today's most popular online language experts, Thank You For Arguing is brimming with time-tested rhetorical tips and persuasion techniques that will change your life. And that's not hyperbole.
Rétorika pro každého
Rétorika znamená víc než velkolepé řečnictví, umí víc než „používat slova… k ovlivňování nebo přesvědčování“, jak ji popisuje Websterův výkladový slovník. Rétorika nás učí debatovat bez hněvu. A dává možnost najít zdroj společenské moci…
Zdá se vám, že slovo rétorika zní příliš vznešeně? Zapomeňte na to. Kniha Rétorika pro každého vás naučí, jak toto umění využívat v každodenních debatách a sporech. Upozorňuje zejména na:
potřebu stanovit svoje cíle a uvědomit si čas, ve kterém se spor odehrává,
situaci, podle níž volíte, zda je vhodnější zdůraznit charakter, logiku nebo emoce,
umění rozpoznat ideální načasování a formu sdělení.
Nechte se inspirovat mnohými proslulými i méně známými řečníky (v knize nechybí Cicero, Britney Spearsová, svatý Augustin, královna Viktorie ani Bart Simpson) a naučte se, jak poznat základní rétorické nástroje i jak je šikovně a přesvědčivě použít. Autor vám prozradí nejen časem prověřená tajemství, ale i současné rétorické techniky a populární úskoky, mezi něž například patří:
Ciceronova strategie, jak v několika krocích přimět publikum k jednání,
trik Abea Lincolna, který vám radí, jak snížit očekávání publika předstíráním vlastní neschopnosti,
kódový jazyk, který používají politici, když chtějí zapůsobit na konkrétní skupinu lidí,
chiasmus neboli křížová figura,
fígl Eddieho Haskella.
Tato kniha je nejen poučná, ale také psaná se srdečností a vtipem. Neobsahuje totiž pouze ukázky projevů známých rétorů, ale i mnoho příkladů a rozhovorů ze skutečného života.
Jay Heinrichs strávil dvacet pět let ve vydavatelstvích jako autor časopisů, redaktor a vedoucí pracovník. Svou kariéru začal jako novinář a redaktor ve Washingtonu, D. C., kde se specializoval na ochranu životního prostředí. Později pracoval jako zástupce šéfredaktora v časopise Outside, šéfredaktor oddělení pro sport a zdraví v Rodale Inc., zakládající ředitel časopisu US Airways Attaché a skupinový vydavatel Ivy League Magazine Network. Rada pro rozvoj a podporu vzdělávání mu třikrát udělila zlatou medaili za nejlepší reportáž o vyšším vzdělávání. Jay žije se svou ženou Dorothy Behlen Heinrichsovou na svém stopadesátiakrovém pozemku ve středním New Hampshiru.
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