Ari Herstand

How to Make It in the New Music Business has become the go-to resource for "do it yourself" musicians eager to make a living in a turbulent industry. Inspiring thousands to stop waiting around for that "big break", Ari Herstand returns, maintaining that a stable career can be built by taking advantage of the tools at our fingertips. Including the latest trends and developments in the bustling UK music scene, he offers inspiring success stories across media. With the overarching theme of making real connections with human beings, it is a must-have for anyone navigating the complex yet advantageous modern music landscape.

How to Make It in the New Music Business, since its first publication in 2016,?has become the go-to resource for musicians eager to make a living in a turbulent industry. Widely adopted by ambitious individuals and music schools across the world and considered "the best how-to book of its kind" (Music Connection), this essential work has inspired tens of thousands of aspiring artists to stop waiting around for that "big break" and take matters into their own hands. In this highly anticipated new edition, Ari Herstand reveals how to build a profitable career with the many tools at our fingertips in the post-COVID era and beyond, from conquering social media and mastering the digital landscape to embracing authentic fan connection and simply learning how to persevere.This edition breaks down these phenomena and more, resulting in a timeless must-have for anyone hoping to navigate the increasingly complex yet advantageous landscape that is the modern music business.