Laura Huang

A Financial Times best book of 2025'This is the guide you've been waiting for'Steve Chen, co-founder, YouTube‘Masterfully reveals how to combine the rigour of data with the nuance of personal experience - and make better decisions in every aspect of life’Annie Duke, author of Thinking in Bets You Already Know reveals how to harness your intuition - your brain’s natural blend of experience and data - to make smarter decisions and achieve more.Drawing on groundbreaking research and hundreds of interviews with top performers, Huang shows that gut instinct isn't random - it's trainable. With practical exercises and a science-backed model, she helps you transform intuition from passive hunches into a powerful, intentional tool for success.

A research-backed framework to help you accomplish your most ambitious goals by honing and harnessing your most powerful yet underutilised resource: intuition. What sets the most successful people apart? While hard work is certainly a factor, Professor Laura Huang's extensive research - spanning entrepreneurs, investors, Olympic athletes and Pulitzer Prize winners - reveals that their greatest asset is something less tangible: intuition. That instinctive 'gut feeling' often determines who seizes opportunities and who misses them. In You Already Know, Laura breaks down the science behind intuition, explaining how it is formed from external data, accumulated wisdom and the subconscious insights we don't even realise we have. What follows is a gut feeling, which shifts our perspective and drives us to act. Grounded in Huang's pioneering research and enriched with insights from hundreds of illuminating interviews, this book offers a practical model for becoming better at recognising, understanding and enhancing your intuition to accomplish your most ambitious goals. What's stopping you from unlocking your full potential? You already know.