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Switzerland. You imagine snow-capped postcards, precision watches and the hushed corridors of private banks. But look past the orderly facade and you’ll find a country defined by synergistic contrast and modern marvels. This is a land where brutalist concrete bunkers hide luxury galleries and the pristine silence of the Alps is broken by the roar of underground techno and art movements like Dadaism that once shook the world. It’s a year-round destination with natural wealth that has no equal. LOST iN takes you beyond the fondue pots to the high-altitude creatives and urban alchemists. You’ll meet a mountain rescue guide that saves lives on the Matterhorn, an indie designer reimagining the home aesthetic and Zurich architects transforming industrial husks into soaring cathedrals of cool. Along the way, we’ll guide you through hidden thermal baths carved into raw granite, secret vinyl bars in Basel and the lakeside Riviera where jazz legends once escaped the limelight. From the eerie stillness of abandoned mountain passes to the high-stakes energy of a global design scene, this is a Switzerland that refuses to be put in a box. Experience a culture clash that’s raw, real and refined, and get lost in a country where stereotypes don’t stand a chance. Alpine subcultures, adventure seekers and urban creatives that bring pure grit to the world’s most beautiful playground.

Ibiza. An island synonymous with celebrity DJs, superclubs and rowdy Ryanair flights. But to stop at the dancefloor is to miss the creative current that powered it in the first place. For nearly a century, the island has served as a beacon for artistic minds. Before the beats came the Beatniks, hippies and free thinkers who claimed this rock as a refuge for the radical. DJ residencies might reign, but the pillars of the community stretch across creative lines, from culinary innovators and street artists to indie retailers and designers, all surrounded by stunning natural beauty. LOST iN is your ticket to the real Ibiza where you’ll party with pop surrealists, sip cocktails in a cave, wear threads from a gypsy truck, swim in hidden sea coves and add your tag to the graffiti-bombed ruins of a former superclub. You’ll even step back in time with a ‘70s hippie archive and local legends that speak of Atlantis and a rock that beckons UFOs. To the world, Ibiza is a party. To those in the know, Ibiza is a living legacy, and you can help write its next chapter. Be bold. Be curious. Get lost on the island that can’t be tamed. Uncover the real Ibiza with local secrets, hidden beaches, urban art, secret hikes and a legacy of radical reinvention.

Barcelona. You picture Gaudí, crowded beaches and familiar plazas. But that's just the surface. Locals know a different city: the skateboarding capital of Europe, a vanguard of food and drink, an art scene with graffiti outlaws and manipulated media LOST iN is your inside track to the secrets so tightly guarded by locals. You'll meet the fifth-generation wine celebrity paving the way for female sommeliers. The stage director who built an indie fashion hub. The nightclub that liberated the city. The chef who saved his family restaurant by risking it all. Along the way, step inside a culture of secret speakeasies, surrealist dance parties, hidden restaurants and a festival that literally sets the streets on fire. We'll even peek inside the city's most surprising design statement: wildly theatrical bathrooms. One even doubles as a disco. This is Mediterranean magic unlocked by the locals who make it happen. Get lost in the real Barcelona that most people will never know. What's Inside: - Party in a bathroom. Speakeasy within a speakeasy. Selfie in a graveyard. Wine in a bookstore. Seafood on a shovel. Streets on fire. The liquid olive. Get lost in the Barcelona you never knew existed. - Go deep with long-form interviews featuring a Sommelier of the Year, the top street art curator and a culinary icon ranked among the most acclaimed chefs of all time. - Meet the Gauche Divine, the glamorous 1960s rebels who challenged social norms and became the country's first influencers. - Step inside the city's most surreal design stars - ultra-chic bathrooms - that include a co-ed space that doubles as a late-night disco. - Go undercover at the city's best speakeasies, from the world's former No. 1 bar to a newcomer inspired by the dark world of Edgar Allan Poe. - Witness the takeover of a museum courtyard that helped turn Barcelona into the skateboarding capital of Europe. - Experience the raw intensity of Europe's wildest street celebration, where costumed locals turn the streets into a river of sparks and fire. Recommended books, films & music to get you in the Barcelona state of mind.

Brooklyn. Once the scrappy sibling in New York’s borough family, it has long since shrugged off any inferiority complex. Now, it’s the global capital of cool—where brownstone stoops double as office desks or where a bodega cat might have more Instagram followers than you. Brooklyn is a borough of contradictions. Luxury condos cast shadows over anarchist bookstores. Vegan bakeries coexist with 100-year-old pastrami-slinging delis. You’ll find rooftop raves in Gowanus warehouses and backyard poetry readings in Bed-Stuy. Vintage is currency, and authenticity is curated with intent. Street walls hijacked as canvases, a bar hidden behind a pizzeria spinning 90s mixtapes, vintage finds under a bridge’s archways, concerts in a bowling alley and social rock wall… Get lost in the borough of cool and contradiction. Includes: - Five long-form interviews with celebrated locals on their pursuits and life in Brooklyn - A locals-curated list of the Top 5 places to check out for the best slice, cocktails and more - A photo showcase by Brooklyn native and award-winning street photographer Jamel Shabazz - A detailed index for ease of use in planning and organizing trips - More than 100 pages of recommendations and write ups for dining, dancing, drinking, and day-tripping in the borough. Recommended books, films & music to get you in the Brooklyn state of mind.

Milan. Italy’s capital of business, fashion and design. A city that hums with restless energy, drawing ambitious dreamers from around the world. The country’s second-largest city runs on a confluence of contrast. The Gothic spires of the Duomo pierce thesky beside futuristic skyscrapers. Leonardo da Vinci’s The Last Supper shares the artistic landscape with one of the earliest waves of modern street art. A centuries-old flea market thrives a short walk from the national stock exchange. Storied fashion houses share the spotlight with next-generation streetwear. Through it all, locals from across the city join in the evening ritual of aperitivo, creating moments of connection that bind the city together. LOST iN connects you with the local voices who define Milan’s identity. See the city through the eyes of a visionary design duo. Feel the urban canvas with a street art pioneer. Reframe the familiar with a creative who blurs the lines between commercial and subversive work. Along the way, you’ll uncover spaces that shift your perspective: a skyscraper transformed into a vertical forest, a cocktail bar tucked inside a motorcycle shop, a fashion boutique housed in a converted convent, and even a preserved villa that starred in House of Gucci. If Rome embodies the grandeur of empire and Florence the spark of the Renaissance, Milan is the engine of modern Italy. It’s where art, fashion, finance, design and dreams all converge to shape the future. A flamingo garden, slow food markets, a secret bar, traditional trattorias, hidden masterpieces of Italian design... Get lost in the ice-cool northern city! Includes: - 5 long-form interviews with celebrated locals on their relationship with Milan and their absolute favorite spots in town - A selection of the hottest places to visit in two of the city’s most charismatic neighborhoods - A selection of our top picks for the entire city - An in-depth story on the city’s rich design heritage - A surreally quotidian photo showcase - An original piece of fiction Recommended books, films & music to get you in the Milan state of mind.

Stockholm. Sweden has Europe’s only capital city with an official “Board of Beauty.” Elegance is a quality native to the North. But it’s not just to be found in the city’s layout, textured with parks, islands, and waterways. Almost 100 museums and two restaurants with three Michelin stars bear an armada of fine Nordic cuisiniers sailing in their wake, waiting to be discovered. Architecture and design have always starred in Sweden, and several globally admired fashion brands have recently added more assets to the city’s charm. But in the end, it’s not the statistics or rankings. It’s the people who generate the feel of the turf. In Stockholm, we spoke to gifted personalities who have shaped the city’s atmosphere. An architect who has switched to installation art, a designer flirting with the music business, two brothers who run one of Scandinavia’s most respected cultural institutions... Our interviews and editorial recommendations are complemented by photographic showcases, in-depth features, and fictional stories from global and local talents. It’s all about original minds and the creative vibe. An artistic island, Nordic cuisine with a Korean twist, a hidden bar, city centre beaches, clubbing in a concert hall, art in a communal laundry room... Get lost in the elegant waterways of Stockholm. Includes: - 5 long-form interviews with celebrated locals on their relationship with Stockholm and their absolute favorite spots there - A selection of the hottest places to visit in two of the city’s most charismatic neighborhoods - A selection of our top picks for the entire city - An in-depth story on an unknown aspect of life in Stockholm - A haunting photo showcase by Joakim Kocjancic - An original piece of fiction by best-selling crime author Jens Lapidus Recommended books, films & music to get you in the Stockholm state of mind.

Amsterdam. Paved into its streets is an artistic heritage centuries old. And though its liberal laws and relaxed environment have pulled in tourists in recent decades, the city offers much more than canals and coffee shops. The legacy of the Dutch Masters lives on, trans- formed, in a new generation of innovative artists and designers. The docks and wharfs of the Noord are examples of abandoned corners that have been reclaimed and reinvigorated. Even the architecture has been reinterpreted, with a modern spin on the classic canal house. Visitors today can travel to pop-up restaurants on abandoned islands or dine in 300-year-old green houses. Despite its rich history, Amsterdam is constantly evolving. But it’s the people who shape the city’s atmosphere. In Amsterdam we spoke to gifted personalities: the local denim king, an urban artist, a celebrated chef... Our recommendations are complemented by photographic showcases and in-depth stories from global and local talents. It’s all about original minds and the creative vibe. Get lost in the sights, smells and flavors of the city. Get lost in Amsterdam. Includes: - 5 long-form interviews with celebrated locals on their relationship with Amsterdam and their absolute favorite spots - A selection of the hottest places to visit in two of the city’s most charismatic neighborhoods - A selection of our top picks for the entire city - An in-depth story about diversity by Nick Schonfeld - A photo showcase about the city’s pets by Isabella Rozendaal - An original piece of fiction by Mick Johan Recommended books, films & music to get you in the Amsterdam state of mind.

Tokyo. The world’s largest metropolis is startlingly creative and rigorously traditional, spotlessly organized and crazily confusing, soaked in ancient history and perpetually on the cusp. Everything imaginable is collected in one vertiginous metropolis: from a galaxy of Michelin stars to stellar street food, cosplay wackiness to catwalk winners, and pleasure services so left field they’ve even left the field. But the dense metropolis has a quieter side in its alleyways and hidden corners. Its interiors hold a million surprises: a classy piano bar can be on the 8th floor above a fetish club, and heavenly yakiniku three floors below ground. Blowtorched mackerel, upscale downtown baths, shopping malls for supergeeks, gourmet chicken skewers, raw beef sushi, art in a shipping container and a story of anime sento... Get lost in the city of neon lights and cherry blossoms. Includes: - 5 long-form interviews with celebrated locals on their relationship with Tokyo and their absolute favorite spots there - A selection of the hottest places to visit in two of the city’s most charismatic neighborhoods - A selection of our top picks for the entire city - An in-depth report on the infamous Yakuza and their link to Tokyo - An enigmatic photo showcase by Masataka Nakano Recommended books, films & music to get you in the Tokyo state of mind.