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Michael Johnson

autor

Branding


Michael Johnson is one of the world s leading graphic designers and brand consultants. His studio, johnson banks, is responsible for the rebranding of many notable clients, including Virgin Atlantic, Think London, BFI, Christian Aid, and MORE TH>N, and he has garnered a plethora of awards in the process. In Branding, Johnson strips everyday brands down to their basic components, with case studies that enable us to understand why we select one product or service over another and allow us to comprehend how seemingly subtle influences can affect key life decisions. The first part of the book shows how the birth of a brand begins not with finding a solution but rather with identifying the correct question the missing gap in the market to which an answer is needed. Johnson proceeds to unveil hidden elements involved in creating a successful brand from the strapline that gives the brand a narrative and a purpose to clever uses of typography that unite design and language. With more than 1,000 vibrant illustrations showcasing the world s most successful corporate identities, as well as generic templates enabling you to create your own brand or ad with ease, Branding explores every step of the development process required to create the simplest and most immediately compelling brands. "
Vypredané
41,75 € 43,95 €

Now Try Something Weirder


With 233 (to be exact) hints, tips and pieces of advice, Now Try Something Weirder shows those in the creative industry how to have great ideas (every day). Internationally award-winning graphic designer Michael Johnson draws on over thirty years' experience (his CV clocks up eight creative posts, three dismissals and the launch of his own business) to share his ultimate secrets to enviable success ... who said you should keep your secrets closely guarded? Looking to improve the way you work with clients, understand and question design briefs, deliver knockout presentations - and generally gain covetable creative confidence? Sometimes the solution is staring you in the face.
Vypredané
24,65 € 25,95 €