Rod Judkins

A scuba diving company faces bankruptcy because sharks have infested the area. Solution? Open the world's first extreme diving school. The Art of Creative Thinking reveals how we can transform ourselves, our businesses and our society through a deeper understanding of human creativity. Rod Judkins, of the world-famous St Martin's College of Art, has studied successful creative thinkers from every walk of life, throughout history. Drawing on an extraordinary range of reference points - from the Dada Manifesto to Nobel Prize Winning economists, from Andy Warhol's studio to Einstein's desk - he distils a lifetime's expertise into a succinct, surprising book that will inspire you to think more confidently and creatively. You'll realise why you should be happy when your train is cancelled; meet the most successful class in educational history (in which every single student won a Nobel prize); discover why graphic nudity during public speaking can be both a hindrance and surprisingly persuasive; and learn why, in the twenty-first century, it's technically illegal to be as good as Michelangelo. Be stubborn about compromise. Plan to have more accidents. Be mature enough to be childish. Contradict yourself more often. Discover the Art of Creative Thinking. *From the publishers of the international bestseller The Art of Thinking Clearly*

A scuba diving company faces bankruptcy because sharks have infested the area. Solution? Open the world's first extreme diving school. The Art of Creative Thinking reveals how we can transform ourselves, our businesses and our society through a deeper understanding of human creativity. Rod Judkins, of the world-famous St Martin's College of Art, has studied successful creative thinkers from every walk of life, throughout history. Drawing on an extraordinary range of reference points - from the Dada Manifesto to Nobel Prize Winning economists, from Andy Warhol's studio to Einstein's desk - he distils a lifetime's expertise into a succinct, surprising book that will inspire you to think more confidently and creatively. You'll realise why you should be happy when your train is cancelled; meet the most successful class in educational history (in which every single student won a Nobel prize); discover why graphic nudity during public speaking can be both a hindrance and surprisingly persuasive; and learn why, in the twenty-first century, it's technically illegal to be as good as Michelangelo. Be stubborn about compromise. Plan to have more accidents. Be mature enough to be childish. Contradict yourself more often. Discover the Art of Creative Thinking. *From the publishers of the international bestseller The Art of Thinking Clearly*

FUTURE-PROOFING FOR THINKERS.'What skills and abilities will a student need to prosper in five, ten, or fifteen years' time?' In a world of change, where skills become out of date quickly, it is ideas that last.We all need to be prepared for a world that is fluid, global and interdisciplinary. Distinctions between specialties will blur and overlap. Change is happening at electrifying speed. In this vortex there are no maps. Featuring 100 interactive chapters to inspire groundbreaking new ideas, this is perfect for fans of Keri Smith's Wreck this Journal, Paul Arden's It's Not How Good You Are and Rolf Dobelli's global bestseller The Art of Thinking Clearly.

Everyone wants to be more creative. Being creative makes life more fun and interesting. But many believe the common misconception that creativity is something you are born with and others can only envy. In Change Your Mind, Rod Judkins reveals that `creative' people are no more creative than the rest of us. Rather, their gift is that they believe they are creative, and because of this, they are. Many of these people lack traditional artistic abilities (Francis Bacon couldn't draw, so he didn't; Andy Warhol couldn't paint, so he didn't) but that doesn't stop them. This self-belief accounts for 90 per cent of their success. Creativity is a skill that everyone can learn and benefit from, whether you're trying to start your own business, write music, come up with new ideas at work or just change your way of looking at the world. Follow theses 57 insider tips, which include nuggets of wisdom such as the importance of focus, why you should never wait for inspiration and how you should always turn a failure into success. With real-life insights into the minds of writers, artists and musicians, from Picasso to Paul McCartney, Change Your Mind will unlock the creative genius you always knew you were.

How do we rate work? It's good, it's bad or it's brilliant. What response does your work usually get? Be honest. This book will help you make your work brilliant. You don't have to be brilliant to produce brilliant work. Many of the characters you will meet in this book failed at school, lacked natural talent, were not especially gifted or were repeatedly sacked. But their methods produced brilliant work - and they will work for you, too. Make Brilliant Work is the essential book from Rod Judkins, author of the international bestseller The Art of Creative Thinking. Whether you are a business or an individual, you might find it hard to produce something significant and important. The real-life heroes in this book will show you how to make the transformation from ordinary to extraordinary. From Roald Dahl to Steven Spielberg, and star architect Zaha Hadid: the figures in Make Brilliant Work will show you how to think for yourself, take risks and persevere to create brilliant work.