John Kane

Jedné z nominovaných hereček na Oskara jde o všechno. Pokud nevyhraje, sáhne do své kabelky od Chanelu, vytáhne perletí vykládaný revolver a střelí tu, která dostane cenu. Přímo mezi oči.

This book provides a practical guide for the beginner presenting the basic principles and applications of typography with a series of exercises that reinforce the acquired knowledge. The intent of this book is to bring the reader to the point where he or she can understand and demonstrate the basic principles of typography. According to the author, the only way to recognise successful typography is through informed, direct observation. It takes time, trial and error, to know what works. A Type Primer seeks to strengthen the reader's eye so that he or she has the skills to answer the question, "Does this work?". The design of the book employs the principles that the author espouses. The pages are clear and open with judicious use of a second colour throughout to illuminate and highlight points raised within the text.

A practical introduction to typography, this book analyses the basic principles and applications of type. From measuring type and classifying typefaces to organising text on a page and understanding grid systems, the author covers everything that the beginning student of graphic design needs to know. In addition, he includes a brief history of typography, numerous examples to illustrate the points raised and a series of useful exercises to help readers put basic principles into practice. Engagingly written, this book is an invaluable resource for all students of graphic design and typography.

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