Paul Kemp-Robertson
autor
The Contagious Commandments
Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? And how can brands produce these kinds of ideas intentionally rather than by chance?
Contagious, the globally renowned intelligence resource for the marketing industry, is dedicated to identifying and interrogating the world's most exceptional creative trends. And in The Contagious Commandments, Paul Kemp-Robertson and Chris Barth condense this valuable research into ten strategic takeaways for your own marketing revolution.
Taking inspiration from disruptive campaigns from the likes of Patagonia, Nike, Safaricom, BrewDog, LEGO, Kenco, and dozens more, The Contagious Commandments explores how companies fuse creativity, technology and behavioural psychology to achieve truly original marketing ideas that have a positive impact on society and profits - and how your brand can too.
Burning Up, Frozen Out
'A must-read for any man... opens the door to better conversations, deeper empathy, and shared understanding' DR MARY CLAIRE HAVER 'Every man should read and learn... so well-written and impressively researched!' DR LOUISE NEWSON 'An invaluable manual' GILES COREN Let's be honest: most men feel completely unprepared for the menopause. And it can come at you fast. One moment, life feels normal. The next, everything's changed - her mood, her sleep, her energy, your connection. You want to help, but you don't know how - and you're worried you'll only make things worse. Sound familiar? You're not alone. But it's time to stop guessing - and start getting it right. Burning Up, Frozen Out is the first practical, expert-led guide to perimenopause written specifically for men. It's not about fixing her - it's about understanding what's really going on, learning what helps, and becoming the partner who shows up when she needs you most. Clear, compassionate and refreshingly straightforward, it demystifies the science, explains the symptoms, and gives you the tools to navigate everything from hot flushes and hormone therapy to stress, sleep, sex and communication - without putting your foot in it. Again. But it's not just about her - men go through big changes in midlife too. You'll also learn what's happening with you - hormonally, physically, emotionally - and get science-backed advice on sleep, stress, food and fitness to help you both build a fitter, happier, healthier future together. Written by award-winning authors Joe Warner and Rob Kemp, and packed with insights from world-leading experts including Dr Louise Newson, Dr Stacy Sims and Dr Kelly Casperson, Burning Up, Frozen Out will give you the clarity, confidence and game plan for getting through menopause together - more connected and better prepared for whatever life throws at you.
Pripravujeme
22,99 €
The Contagious Commandments
Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? And how can brands produce these kinds of ideas intentionally rather than by chance?
Contagious, the globally renowned intelligence resource for the marketing industry, is dedicated to identifying and interrogating the world's most exceptional creative trends. And in The Contagious Commandments, Paul Kemp-Robertson and Chris Barth condense this valuable research into ten strategic takeaways for your own marketing revolution.
Taking inspiration from disruptive campaigns from the likes of Patagonia, Nike, Safaricom, BrewDog, LEGO, Kenco, and dozens more, The Contagious Commandments explores how companies fuse creativity, technology and behavioural psychology to achieve truly original marketing ideas that have a positive impact on society and profits - and how your brand can too.
Vypredané
18,50 €





