Made in close collaboration with Rams himself, this catalogue raisonne is the ultimate reference on one of the most influential product designers of all time "Chances are if you've shaved with an electric razor, blow-dried your hair, or sparked up a cigarette in the past 60 years, you owe a debt of gratitude to Dieter Rams." -Jeff Oloizia, The New York Times Dieter Rams is one of the most influential product designers of the twentieth century, who for more than sixty years has been defining the look, feel, and function of some of the world's best-loved consumer items. Using his 'ten principles for good design' as a philosophy and practice for improving the industry in a more holistic, responsible way, Rams has built a reputation with global resonance. Here, for the first time, is a catalogue raisonne of every product that he has designed in his lifetime - a true celebration of his seminal contribution to the field of industrial and product design. Including 300 color illustrations, the book is organized chronologically, each product is accompanied by a detailed description and specification breakdown, making this the ultimate reference guide for Rams fans. The ideal complement to Phaidon's global bestseller Dieter Rams: As Little Design as Possible
For decades, anyone who cared about product design looked to the Braun label when choosing their appliances, radios, and other consumer items. Dieter Rams, the guiding force behind the Braun look, breaks down his design principles and processes in this elegant new paperback edition. Enumerating each of his ten principles such as good design is innovative; good design is aesthetic; good design is useful, etc., this book presents one hundred items that embody these guidelines. Readers will find items that are familiar such as the ubiquitous coffee grinder but also those that are more unusual such as shelving systems and cigarette lighters. A fascinating essay places Dieter Rams in the context of modern design, from Bauhaus to Philip Johnson. Archival materials include photos of Rams' design team and excerpts from his publications and speeches.