Hasan Kubba

The world is not a level playing field, but no matter where you are starting from, you already have what it takes to stand out: your Unfair Advantage We all have multiple unfair advantages in life, whether we happen to be quick, have a talent for maths, a great feel for people or even a large inheritance. An unfair advantage is simply the element that gives you an edge over your competition. This innovative book shows how to identify your own unfair advantages and apply them to any project. Drawing on over two decades of hands-on experience, including as the first Marketing Director of Just Eat (a startup now worth over GBP4 billion), the authors offer a unique framework for assessing your external circumstances in addition to your internal strengths. Hard work and grit aren't enough in a world where the odds are stacked against you, so this book explores the importance of money, intelligence, location, education, expertise, status and luck in the journey to success. From starting your company, to gaining traction, raising funds and growth hacking, The Unfair Advantage helps you look at yourself and find the ingredients you didn't realise you already had, to succeed in the cut-throat world of business.

Turn your barriers into a routemap for success. This ground-breaking book exposes the myths behind startup success, illuminates the real forces at work and shows how they can be harnessed in your favour. The world isn't a level playing field. Meritocracy is a myth. And if you look at those at the top, you realise that behind every success story is an Unfair Advantage. But that doesn't just mean your parents' wealth or who you know. An Unfair Advantage is any element that gives you an edge over your competition. And we all have one. Drawing on over two decades of hands-on experience, including as the first Marketing Director of Just Eat (a startup now worth over GBP5 billion), the authors show how to identify your own unfair advantages and apply them to any project. Hard work and grit aren't enough, so they explore the importance of money, intelligence, insight, location, education, expertise, status and luck in the journey to success. From Snapchat to Spanx, Oprah to Elon Musk, unfair advantages have shaped the journeys of some of the most successful brands in the world. This book helps you too find the external circumstances and internal strengths to succeed in the world of business and beyond.