Jörg Lesczenski

This richly illustrated volume presents the first comprehensive account of Lufthansa’s one-hundred-year history—from its pioneering beginnings in 1926 and its role during the National Socialist era to its postwar recovery and rise as a global player in aviation. Based on newly accessed sources and materials from the company’s archives, this work offers a compelling narrative of Lufthansa’s development—set against the backdrop of Germany’s turbulent twentieth century. Political, economic, and technological contexts are explored alongside the company’s evolving brand identity, characterized by consistently innovative design. The book provides insight into landmark aircraft, key developments in engineering and global reach, and the day-to-day operations that shaped the airline’s direction. With rare photographs, vintage advertising material and internal documents, this volume combines historical insight with visual richness. Special production features such as fold-out pages further enhance the reading experience. A must-have for aviation enthusiasts, design lovers, and all those interested in the history of aviation.

This history of adidas, one of the world's most innovative global companies, looks beyond the trademark three stripes to show how the company grew and evolved over time. Founded in a small town in Bavaria, Germany, the adidas brand has, for nearly a century, been outfitting international sports stars and pop culture icons such as David Beckham, Zin dine Zidane, and Run-DMC as well as everyday men, women, and children across the globe. The story of this evolution--illustrated with numerous historic photographs--is entwined with history, corporate trends, and the emergence of sports as a major factor in the world economy. Starting with the beginnings of the original Dassler brothers' company in the time of the Weimar Republic and National Socialism, this book reveals the first academically-based look at the history of the family and the adidas company which was officially founded in 1949 after the brothers' separation. Using a worldwide range of sources, the authors also examine brand strategies and globalization since the 1960s. Since its beginnings, the name 'adidas' has been shrouded in legend and, in this special look at the rise of a global company, readers will learn the true story behind the brand.