Viktor Mayer-Schönberger

How society can shape individual actions in times of uncertaintyWhen we make decisions, our thinking is informed by societal norms, “guardrails” that guide our decisions, like the laws and rules that govern us. But what are good guardrails in today’s world of overwhelming information flows and increasingly powerful technologies, such as artificial intelligence? Based on the latest insights from the cognitive sciences, economics, and public policy, Guardrails offers a novel approach to shaping decisions by embracing human agency in its social context. In this visionary book, Urs Gasser and Viktor Mayer-Schönberger show how the quick embrace of technological solutions can lead to results we don’t always want, and they explain how society itself can provide guardrails more suited to the digital age, ones that empower individual choice while accounting for the social good, encourage flexibility in the face of changing circumstances, and ultimately help us to make better decisions as we tackle the most daunting problems of our times, such as global injustice and climate change. Whether we change jobs, buy a house, or quit smoking, thousands of decisions large and small shape our daily lives. Decisions drive our economies, seal the fate of democracies, create war or peace, and affect the well-being of our planet. Guardrails challenges the notion that technology should step in where our own decision making fails, laying out a surprisingly human-centered set of principles that can create new spaces for better decisions and a more innovative and prosperous society.

Markets have long been acknowledged to be a superior mechanism for managing resources but until the advent of big data, they largely functioned better in theory than in practice. Now, as ideal markets are within reach because of vastly greater access to information, we are on the verge of a major disruption. As data becomes a more valuable asset than cash, the rules for surviving and thriving are changing. Reinventing Capitalism is a provocative look at how data is reinventing markets and, in so doing, is ushering in an era where the firm is no longer predominant. With richer and more comprehensive information about human wants and needs, an economy powered by data offers the possibility of increased abundance, equality, and resilience. The data-driven markets that will thrive in this environment are far better than firms at organizing human endeavors, meaning that finance driven capitalism is being displaced by its more efficient, moresustainable, and more democratic disruptor: data capitalism.

New and expanded edition. An International Bestseller - Over One Million Copies Sold! Shortlisted for the Financial Times/Goldman Sachs Business Book of the Year Award. Since Aristotle, we have fought to understand the causes behind everything. But this ideology is fading. In the age of big data, we can crunch an incomprehensible amount of information, providing us with invaluable insights about the what rather than the why. We're just starting to reap the benefits: tracking vital signs to foresee deadly infections, predicting building fires, anticipating the best moment to buy a plane ticket, seeing inflation in real time and monitoring social media in order to identify trends. But there is a dark side to big data. Will it be machines, rather than people, that make the decisions? How do you regulate an algorithm? What will happen to privacy? Will individuals be punished for acts they have yet to commit? In this groundbreaking and fascinating book, two of the world's most-respected data experts reveal the reality of a big data world and outline clear and actionable steps that will equip the reader with the tools needed for this next phase of human evolution.

A forradalom, amely megváltoztatja az életünket, a munkánkat és a gondolkodásunkat; Beszéljenek az adatok! A nagy adatgyűjtés, A következtetés művészete Megbüntethetnek-e minket olyasmiért, amit el sem követtünk?Hogyan kémkednek utánunk az okos elektromos mérőórák?Milyen összefüggés van a hurrikánok és a félkész epres sütemény eladása között?Milyen színű használt autót érdemes vásárolnunk?Hogyan leplezhető le a sportban a bundázás? A válaszokat a big data módszere, vagyis az óriási adattömeg rendszerezése és elemzése rejti, amely révén meghökkentő következtetésekre juthatunk. Nincsenek többé titkok: az adatok mindent elárulnak az életünkről.A big data forradalma a következő években megváltoztatja majd az üzleti világgal, az egészségüggyel, a politikával, az oktatással és az innovációval kapcsolatos gondolkodásmódunkat, és alkalmazása az élet egyre több területén elterjed. Helytelen felhasználása azonban új veszélyeket is hordoz: fenyegetheti például a személyiségi jogokat, sőt még az is előfordulhat, hogy valakit olyasmiért ítélnek el, amit el sem követett, egyszerűen azért, mert a big data képes előre jelezni a jövőbeli viselkedést.Ebben a kristálytiszta logikával felépített, rengeteg meglepő ismeretet tartalmazó könyvben két zseniális szakember magyarázza el, mi is a big data, hogyan változtatja meg életünket, és mit tehetünk azért, hogy megvédjük magunkat a veszélyeitől.

A New York Times bestseller. Longlisted for the Financial Times/Goldman Sachs Business Book of the Year Award. Since Aristotle, we have fought to understand the causes behind everything. But this ideology is fading. In the age of big data, we can crunch an incomprehensible amount of information, providing us with invaluable insights about the what rather than the why. We're just starting to reap the benefits: tracking vital signs to foresee deadly infections, predicting building fires, anticipating the best moment to buy a plane ticket, seeing inflation in real time and monitoring social media in order to identify trends. But there is a dark side to big data. Will it be machines, rather than people, that make the decisions? How do you regulate an algorithm? What will happen to privacy? Will individuals be punished for acts they have yet to commit? In this groundbreaking and fascinating book, two of the world's most-respected data experts reveal the reality of a big data world and outline clear and actionable steps that will equip the reader with the tools needed for this next phase of human evolution.