Patrick McGee

autor

Apple in China


What if the greatest business success story of the twenty-first century was hiding the West's gravest mistake? For two decades, Apple poured billions into China, training millions of workers and building the most advanced supply and manufacturing system in history. But those same investments transferred knowledge, skills and power, handing China the tools to challenge America's dominance and putting Apple in the middle of a new Cold War between two superpowers. Based on hundreds of exclusive interviews, Patrick McGee's gripping exposé reveals Apple's vulnerability for the first time - and shows how one company's triumph inadvertently reshaped the global balance of power.
U dodávateľa
17,99 €

Apple in China


As Trump wages a tariff war with China, seeking to boost domestic electronics manufacturing, this book offers an unparalleled insight into why his strategy is embarrassingly naive. Apple isn't just a brand; it's the world's most valuable company and creator of the 21st century's defining product. The iPhone has revolutionized the way we live, work and connect. But Apple is now a victim of its own success, caught in the middle of a new Cold War between two superpowers. On the brink of bankruptcy in 1996, Apple adopted an outsourcing strategy. By 2003 it was lured to China by the promise of affordable, ubiquitous labour. As the iPod and iPhone transformed Apple's fortunes, their sophisticated production played a seminal role in financing, training, supervising and supplying Chinese manufacturers - skills Beijing is now weaponizing against the West. Investigative journalist Patrick McGee draws on 200 interviews with former Apple executives and engineers to reveal how Cupertino's choice to anchor its supply chain in China has increasingly made it vulnerable to the regime's whims. Both an insider's historical account and a cautionary tale, Apple in China is the first history of Apple to go beyond the biographies of its top executives and set the iPhone's global domination within an increasingly fraught geopolitical context.
U dodávateľa
23,95 €