Donald Miller

Since the original publication of Building A Storybrand, over one million business leaders have discovered Donald Miller’s powerful Storybrand Framework and they are making millions. Now, the classic resource for connecting with customers has been fully revised and updated, making it even more powerful to prepare you for today’s challenges. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller experienced first-hand and led him to create his proven system he first shared in Building a Storybrand to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more.

Vezmite život do svojich rúk a buďte hrdinom vo svojom príbehu. Každý človek hrá v živote jednu zo štyroch úloh: Obeť Zloduch Hrdina Sprievodca Tieto štyri postavy žijú v každom z nás. Ak budeme obeťou, sme odsúdení na neúspech. Ak budeme hrať zloducha, nebudeme si vytvárať skutočné väzby. Ale ak budeme hrať hrdinu alebo sprievodcu, naše životy budú prekvitať. Najťažšie je však uvedomiť si, akú postavu vlastne hráme a na základe toho zmeniť náš život. Ak máte pocit, že vám niečo chýba, ak ste už unavení zo života alebo chcete začať odznova, potom je táto kniha určená práve vám.