Pentawards

Standout Packaging Winners A collection of winners from the 2023 and 2024 Pentawards packaging design competition Packaging is no longer just for containing goods—it’s a statement, a revolution, a glimpse of the future. The Package Design Book 8 captures this evolution, with the most boundary-pushing designs from the 2023 and 2024 Pentawards competition. Meet the heroes who are propelling form and function to unprecedented levels, with new ideas, purpose, and materials. This book explores the rise in “Design with Impact”, underscoring a growing shift, wherein packaging doesn’t just sell products, it sparks change. We see it in Bosai’s earthquake kit and Raras’ ‘imperfect’ bottles that raise awareness of rare diseases. From One Good Thing’s edible packaging to Dell’s 100% recyclable laptop box, discover how sustainability is becoming a driving force, with ‘reduce, reuse and recycle’ front of mind. Whether through inclusive design, waste reduction, or storytelling that improves the user’s experience, the achievements in this collection show that packaging can inspire, connect, and leave a lasting legacy. Witness an industry at a turning point, championing designs that don’t just function, but resonate.

While beauty can be only skin deep, an excellent package design reaches deeper. In our seventh edition of The Package Design Book, we explore the world’s leading packaging design innovations from the 2021 and 2022 Pentawards competition. Now for the first time, it showcases entries into its new Sustainable Design category, highlighting designs from established industry professionals and young talent striving to reduce the impact of packaging on the planet.This edition strongly focuses on innovative packaging design that honors sustainability, diversity and has an inclusive approach to design at its core. Submissions from over 60 countries have pushed the boundaries of visuals to create meaningful designs that are both a pure expression of their brands’ values and a delight for the consumers who buy them. This book epitomizes beautiful design concepts that were developed with integrity.Alongside the thousands of submissions for the competition, the Pentawards Jury has also grown to an eclectic mix of 50 members representing 25 brands and 25 design agencies, including Amazon, Mars Food, Vault49, Estée Lauder, Superunion, Coty, WWF, and Stranger & Stranger. This volume comprises state-of-the-art packaging design that is not only witty, noble, and contemporary but illustrates the impact of this design discipline.

Package design is one of the most dynamic and fast-evolving fields of design today. Featuring over 600 creations from more than 35 countries, this compact edition celebrates extraordinary work from the global packaging design community. Showcasing the winners of the Pentawards from the past decade, the world’s leading packaging design competition. All Wrapped Up An international guide to award winning packaging design The field of package design never ceases to expand and innovate, making it one of the most vibrant, competitive, and fast-evolving areas in design today. It is influenced by various factors such as the consumer’s requirements, the ever-increasing marketing demands, evolving environmental policies, and the practice of adhering to the context of cultural aspects and diversity. By developing at such a demanding and rapid pace, package design encompasses many different elements and specialists, including designers, service providers, material suppliers, and printers. As a result, it has become a universe in itself. Pentawards has capitalized on this to create the most dynamic and diverse award in the field, which has existed for 15 years. The Pentawards sets a global benchmark for quality each year by scouting the area’s cleverest and most eclectic designs. The Package Design Book – Volume 2 presents winners from the past decade in celebrating packaging as a kaleidoscopic art form. It showcases not only the new and unexpected developments but also a clear vision of the evolution of the entire industry, especially in the areas of new materials and sustainability.