Alice Rawsthorn

Hello World" is Alice Rawsthorn's definitive guide to design and modern life. Design is one of the most powerful forces in our lives. When deployed wisely, it can bring us pleasure, choice, strength, decency and much more. But if its power is abused, the outcome can be wasteful, confusing, humiliating, even dangerous. None of us can avoid being affected by design, whether or not we wish to. It is so ubiquitous that it determines how we feel and what we do, often without our noticing. "Hello World" explores design's influence on our lives. Written by the renowned design critic Alice Rawsthorn and designed by the award-winning book designer Irma Boom, it describes how warlords, scientists, farmers, hackers, activists and designers have used design to different ends throughout history: from the macabre symbol invented by 18th century pirates to terrorise their victims into surrender, to one woman's quest for the best possible prosthetic legs and the evolution of the World Cup ball. At a time when we face colossal changes, unprecedented in their speed, scale and intensity - from the deepening environmental crisis, to giant leaps in science and technology - "Hello World" explains how design can help us to make sense of them andto turn them to our advantage.

Design je jedním z nejmocnějších hybatelů našich životů. Když se užívá moudře, přináší člověku potěšení, možnost volby, sílu, důstojnost a mnoho dalšího. Ale když se jeho moc zneužije, výsledky mohou být matoucí, ponižující, příliš nákladné a někdy i nebezpečné. Nikdo z nás se účinkům designu neubrání. Je natolik všudypřítomný, že ovlivňuje naše pocity i jednání, často aniž bychom si to uvědomili. Kniha Zdravím, světe zkoumá vliv designu na náš život. Od strašidelného symbolu, jímž piráti v osmnáctém století nutili své oběti, aby se vzdaly, přes tažení jedné ženy za nejlepšími možnými protézami nohou až po vývoj míče, s nímž se hraje mistrovství světa ve fotbale, popisuje, jak v průběhu historie vojenští diktátoři, vědci, zemědělci, hackeři, aktivisté a profesionální designéři využívali komplexní a často těžko postižitelný proces designu k nejrůznějším účelům.

Acclaimed author Alice Rawsthorn revises her bestselling field guide to design in the wake of a pandemic, technological change and the escalating climate emergency Acclaimed author Alice Rawsthorn revises her bestselling field guide to design in the wake of a pandemic, technological change and the escalating climate emergency. Four years after its initial release, Alice Rawsthorn's bestselling book is republished in an expanded edition, updated in response to recent social, political, and ecological challenges worldwide. Fully revised by the author, the book is enriched by a new chapter on design's response to the climate emergency, while also exploring the impact of COVID-19, rising inequality and new developments in identity politics on design. Design as an Attitude describes the resourcefulness and ingenuity with which designers are responding to complex and intersectional global challenges at an extraordinarily turbulent time. Public interest in design is soaring as a new generation of designers uses advanced technologies to pursue their humanitarian and ecological objectives in increasingly ambitious projects, as well as to reinvent the objects and spaces we use daily. One of the world's leading design commentators, Rawsthorn demystifies the field in an authoritative and engaging voice, by exploring the most dynamic developments in contemporary design and assessing their impact on our lives now and in the future. From artificial intelligence to the craft revival, from gender politics to the refugee crisis, Design as an Attitude offers a comprehensive survey of design today. Its appendix comprises more than 50 biographies of relevant living designers and role models for contemporary design. Based in London, Alice Rawsthorn (born 1958) is an award-winning design critic and the author of several books on design, including the critically acclaimed Hello World: Where Design Meets Life (2013). Her weekly design column for the New York Times was syndicated worldwide for over a decade. She is a cofounder, with MoMA's Paola Antonelli of Design Emergency, a research platform that investigates design's role in building a better future. They are publishing a book on Design Emergency in May 2022. Rawsthorn speaks on design at important global events, including TED and the annual meetings of the World Economic Forum in Davos, Switzerland. She was awarded an Order of the British Empire (OBE) for services to design and the arts.