Timothy Samara

Táto kniha je zdroj informácií a inšpirácie, ktoré by mal každý grafik mať po ruke na svojom pracovisku – je rozčlenená do troch zrozumiteľných dielov: Základné grafické techniky, Grafické prvky a Riešenie projektov. Časť Grafické prvky sa ďalej delí na štyri skupiny nazvané Obľúbené obrázky, Koncepcie farebnosti, Typografické štýly a Kompozičné postupy. Po objasnení základných postupov a elementov autor v časti Riešenie projektov ukazuje, ako ich použitím v praxi vznikajú kvalitné grafické návrhy.

For designers working in every medium, layout is arguable the most basic and most important element. Effective layout is essential to communication and enables the end user to not only be drawn in with an innovative design but to digest information easily. Making and Breaking the Grid is a comprehensive layout design workshop that assumes that to effectively break the rules of grid-based design one must first understand those rules and see them applied to real-world projects. Text reveals top designers' work in process and rationale. Projects with similar characteristics are linked through a simple notational system that encourages exploration and comparison of structure ideas. Also included are historical overviews that summarise the development of layout concepts, both grid-based and non-grid based, in modern design practice.

Choosing the wrong typeface or type style can destroy the effectiveness of a design, and finding the perfect typeface is not as easy as it sounds. There are hundreds of options and after a day in front of the computer screen, it’s hard to be convinced that any one of them is the right choice. Type Style Finder is the answer for many weary designers.

Vtipná a vyčerpávající příručka obsahující mnoho tipů a příkladů, jak nabýt základních dovedností, které vedou k úspěchu. Je to nejsrozumitelnější a nejkomplexnější dostupná kniha zdůrazňující základní zásady typografie, používání barev a samozřejmě toho, jak to udělat, aby všechny použité prvky tvořily celek. Kniha nabízí nejen osvojení základů sazby a jejího užití, ale také to, jak pravidla porušovat bez kompromitujících reakcí.

Here is a complete, comprehensive drawing reference for design students and professionals alike who want to implement drawing as a professional tool. In Drawing for Graphic Design, Timothy Samara empowers readers to add drawing to their design vocabulary, featuring case studies of commercial projects from start to finish along with a showcase of real-world projects that integrate drawing as an intrinsic part of their visual communication. Filled with original author drawings and sketches, it’s a must-have reference that will benefit designers of all levels.

This updated version of Rockport’'s bestselling Design Elements offers expanded and updated content in a new, cleaner format for easier navigation. Author Timothy Samara has added more than 50 new diagrams and more than 100 new images of real-world projects with an increased emphasis on web and environmental design projects. The 20 Rules for Good Design has been revisited and expanded to 25 Rules. The book covers all the design fundamentals from working with grids, color application, typography, imagery and how to put it all together.

Vtipná a vyčerpávajúca príručka, ktorá obsahuje mnoho tipov a príkladov z oblasti grafického dizajnu. Podáva zrozumiteľný a komplexný opis základných zásad typografie, používania farieb a postupov, ktoré vedú k tomu, aby všetky použité prvky tvorili celok. Okrem informovania o pravidlách a postupoch dáva aj návody, ako pravidlá porušovať bez kompromitujúcich reakcií, aby bolo výsledné dielo ešte kreatívnejšie, bez zviazanosti zaužívanými postupmi.

Effective layout is essential to communication and enables the end user to not only be drawn in with an innovative design, but to digest information easily. Making and Breaking the Grid is a comprehensive layout design workshop that assumes that in order to effectively break the rules of grid-based design, one must first understand those rules and see them applied to real-world projects. Basics include composing typographic space, format determination, and sequencing and systemization. Various types of grids manuscript, column, modular, hierarchical are also covered. Text reveals top designers' work in process and rationale. Projects with similar characteristics are linked through a simple notational system that encourages exploration and comparison of structure ideas. Each project is shown comprehensively so readers can see its structure revealed over several pages, at a size that allows for inspection of detail. Also included are historical overviews that summarize the development of layout concepts, both grid-based and non-grid based, in modern design practice.

Designer, author, educator Timothy Samara is a world authority on type and graphic design. His 2004 Rockport book, Typography Workbook has become an essential reference text for design classrooms and industry professionals. Now, in Letter Forms: The Design of Type, Past to Future he takes readers even deeper, expertly guiding them through the aesthetics as well as the technical considerations of his subject. He begins with an overview spanning the invention of movable type to today's digital typography, and ends with a showcase of contemporary fonts. Samara's true focus in this book is conveying the essentials of type design to practitioners, and thoughtfully and thoroughly explaining and illustrating the development of form and style. He walks you through letter form anatomy, stroke formation and rhythm, tool methodologies, structure and proportion, tool methodologies, and tons more. This all makes for one excellent, timely reference work that designers can return to in designing logos, wordmarks, signage, titling accents, and all of their graphic design work.

Under the witty and metaphorical guise of a high-end cookbook, the author provides visual “ingredients,” such as grid structures, folios, border devices, type treatments, abstract graphic elements, categorized stylistically and functionally. These ingredients are shown in use through a “recipe” format to accomplish strategies such as movement, rhythm, organization, contrast, metaphor, etc. Ingredients are coded and cross-referenced among categories for mix and matching purposes as well as demonstrating varied alternate combinations to achieving different approaches to strategies. Timothy Samara is a graphic designer based in New York City, where he divides his time between teaching, writing, lecturing, and freelance consulting through STIM Visual Communication. His 18-year career in branding and information design has explored projects in print, packaging, environments, user interface design, and animation. He has been a senior art director at Ruder Finn, New York’s largest public relations firm, and senior art director at Pettistudio, a small multidisciplinary design firm. Before relocating to Manhattan, he was principal of Physiologic in Syracuse, located in upstate New York. In 1990, he graduated a Trustee Scholar from the Graphic Design program at the University of the Arts, Philadelphia. Mr. Samara is a faculty member at New York’s School of Visual Arts, New York University, Purchase College/SUNY, and The New School, and has published six books on design and typography, all through Rockport Publishers: Making and Breaking the Grid; Typography Workbook; Publication Design Workbook; Type Style Finder; Design Elements; and, most recently, Design Evolution, released in January 2008. Mr. Samara and his partner live in the Williamsburg neighborhood of Brooklyn.