Victionary

The business world today is ever-evolving and filled with challenges more complex than they used to be. For a brand to take off or thrive in this digital age, it must find meaningful ways to stand out and resonate when it comes to communicating its core messages or content across multiple platforms. To this end, custom typefaces have become an increasingly common means for forward-thinking brands to establish and further strengthen their visual identities. By expressing its unique personality or supporting a campaign effectively, these typefaces go beyond aesthetics and achieving marketing objectives to build value for the brand over the long term. Type for Type collates some of the best custom typography work around the world that demonstrates both creative and commercial ingenuity, with insights into key processes and techniques to inspire both designers and clients alike.

PALETTE -- viction: ary's best-selling colour-themed series -- has been one of the most sought-after references for designers around the world. In keeping up with the needs of digital-savvy creative practitioners today, the PALETTE mini series was launched at the end of 2019. Each mini edition is a redesigned version of its original with flip-friendly post-card-sized pages for convenience and includes new work for fresh inspiration. PALETTE mini 04: Neon comes after the first 3 titles (Black & White, Multicolour, Gold & Silver) with a dazzling collection of projects featuring clever uses of fluorescent hues. Showcasing spot colours, phosphorescent inks, and interesting printing techniques, this electrifying edition highlights the creative ways with which designers are setting visual culture aglow.

PALETTE--viction:ary's best-selling colour-themed series--has been one of the most sought-after references for designers around the world. In keeping up with the needs of digital-savvy creative practitioners today, the PALETTE mini series was launched at the end of 2019. Each mini edition is a redesigned version of its original with flip-friendly postcard-sized pages for convenience and includes new work for fresh inspiration. Following the first 4 titles under the series (Black & White, Multicolour, Gold & Silver, Neon), PALETTE mini 05: Pastel contains thoughtful design solutions and visual experiments that inspire with the variety of creative ways that the typically soft and soothing colour range can be featured - whether it is used as a single hue, a palette, or juxtaposed with contrasting tones.

In our haste to consume the things we love, we often disregard or discard packaging without a second thought. While many would argue that they bear no significance to our daily lives or should be done away with entirely in our quest to save the environment, there is a lot more to packaging design than meets the eye. On top of conveying a brand's personality, purpose, or message meaningfully and embodying its contents in ways that catch the eye, a seemingly ordinary bottle or box can become an artist or designer's canvas for extraordinary creative expression. Packaged for Life: Beer, Wine, & Spirits explores some of the most compelling ways and interesting visuals with which popular spirits are packaged to tantalise you into indulging in your tipples of choice. It serves as a vessel of inspiration through which we can recognise, appreciate, and celebrate the unnoticed or overlooked tactile beauty in everyday product packaging. The book comes with a booklet of fun facts about alcohol, including the different ways to give a toast, and hangover cures around the world!

The best things in life may not always be free, but they are often delightful to look at! Rather than be taken for granted, these feel-good goods deserve their time in the spotlight not only for the roles that they play, but also for the visual and aesthetic richness they add to our day-to-day just by sitting on our shelves. Packaged for Life is a simple ode to the products that punctuate our daily existence with joy and equip us with the calm to carry on, as they continue to shape our communities and cultures as indulgences, necessities, or vices. Packaged for Life: Coffee & Tea highlights some of the most clever and delightful packaging design work for what the U.N. Food and Agriculture Organisation deems as 'the most consumed beverage in the world'. It serves as a vessel of inspiration through which we can recognise, appreciate, and celebrate the unnoticed or overlooked tactile beauty in everyday product packaging. The book comes with a booklet of fun facts about the beverages featured, including the unique ways they are enjoyed around the world, and the steps involved in a Japanese tea ceremony!

As adults in a fast-paced modern world, many can hardly afford to enjoy the simplest things in life today. With data and technology being at the forefront of our increasingly digital lifestyles, it is becoming almost impossible to make time for pure creativity, imagination, and freedom of expression - unless we start allowing our minds to wander fearlessly into the unknown and celebrate the art of doing nothing, whenever we can. LOST IN REVERIE sets out to capture the magic and mystique of dreamscapes, from the comforting to the unsettling and everything else in between. The book will comprise art and illustration featuring intriguing concepts and styles that explore the realms between the real and surreal; becoming a means of escape from the dreariness of everyday and a beautiful reminder to never stop dreaming.

In a world driven by well-being and appearances, the modern healthcare and beauty industry is a thriving one with consumer demographics that span across all layers of society. Besides the conglomerates that continue to dominate international markets, there has also been a large rise in independent companies with strong ideals and concepts that cater to a more comprehensive as well as specific range of needs. BRANDLife: Health & Beauty explores how compelling graphic identities and interiors play a crucial role in impacting the perceptions and promises offered by upcoming and established healthcare and beauty brands today. From eye-catching packaging on cosmetics and skincare products to effective spatial planning for hair salons and medical centres, it offers visual inspiration and valuable insights as to how creativity and design ultimately affect the quality of experiences and outcomes.