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James Watt

autor

Punkové podnikání - Proti všem pravidlům


Chytrá a zábavná kniha od zakladatele minipivovaru BrewDog shrnuje podstatu nevídaného úspěchu, kterého James Watt dosáhl punkovým přístupem. „Neztrácejte čas s pitomými podnikatelskými plány. Zapomeňte na čísla o prodeji. Nedbejte na rady. Vsaďte všechno na to, čemu věříte.“ Díky těmto mantrám se firma BrewDog stala jednou z nejrychleji rostoucích značek, která se proslavila svými pivy, bary a crowdfundingovými kampaněmi. Minipivovar založili dva mladí milovníci dobrého piva ze Skotska. Způsobili tak revoluci v řemeslné výrobě piva, přepsali knihy rekordů a jaksi mimochodem přinesli zcela nový přístup k podnikání. Anarchistická příručka se zabývá financemi (a tím, jak hlídat každou korunu) i marketingem (jak nepropagovat produkt, ale vést „křížovou výpravu“). Originální, zábavná a užitečná kniha přináší inspiraci pro všechny budoucí vizionáře. James Watt je spoluzakladatel minipivovaru BrewDog. Firma během krátké doby dosáhla ve Velké Británii téměř kultovního postavení a nyní expanduje do světa. V roce 2007 tvořili pivovar dva přátelé a pes. V roce 2015 měla firma už 540 zaměstnanců, provozovala 44 barů a produkovala 134 000 hektolitrů piva.
Na sklade 1Ks
15,57 € 16,39 €

Business for Punks


BrewDog's co-founder James Watt offers a business bible for a new generation. It's anarchic. It's irreverant. It's passionate. It's BrewDog. Don't waste your time on bullshit business plans. Forget sales. Ignore advice. Put everything on the line for what you believe in. These mantras have turned BrewDog into one of the world's fastest-growing drinks brands, famous for beers, bars and crowdfunding. Founded by a pair of young Scots with a passion for great beer, BrewDog has catalysed the craft beer revolution, rewritten the record books and inadvertently forged a whole new approach to business. In Business for Punks, BrewDog co-founder James Watt bottles the essence of this success. From finances ('chase down every cent, pimp every pound') to marketing ('lead with the crusade, not the product') this is an anarchic, indispensable guide to thriving on your own terms.
Vypredané
17,58 € 18,50 €

Business for Punks


BrewDog's co-founder James Watt offers a business bible for a new generation. It's anarchic. It's irreverent. It's passionate. It's BrewDog. Don't waste your time on bullshit business plans. Forget sales. Ignore advice. Put everything on the line for what you believe in.These mantras have turned BrewDog into one of the world's fastest-growing drinks brands, famous for beers, bars and crowdfunding.Founded by a pair of young Scots with a passion for great beer, BrewDog has catalysed the craft beer revolution, rewritten the record books and inadvertently forged a whole new approach to business.In BUSINESS FOR PUNKS, BrewDog co-founder James Watt bottles the essence of this success. From finances ('chase down every cent, pimp every pound') to marketing ('lead with the crusade, not the product') this is an anarchic, indispensable guide to thriving on your own terms.
Vypredané
13,25 € 13,95 €

BrewDog - Craft Beer for the People


Includes pull-out beer matsBrewDog's first beer book is a brilliant intro to the world of craft beer. It includes a look at what makes craft beer great and how it's made, explains how to understand different beer styles, how to cook with beer and match beers and food, right through to how to brew your own at home. It's not just about BrewDog's beers either - plenty of other excellent breweries and their beers from around the world are featured. This book is both a window into the BrewDog world and a repository of essential craft beer information.Designed in the highly individual style of the brand, the book also includes quirky features such as spaces to place your drop of beer once you've ticked a particular beer off your 'to-drink' list and pull-out beer mats.
Vypredané
25,18 € 26,50 €