Tim Wu
autor
The Age of Extraction
The pre-eminent exponent of anti-monopoly law explains why we have no option but to break Big Tech's monopolies, and that doing so would unleash innovation and growth.
Today's dominant tech platforms - the places where we exchange information and buy things online - could be the most powerful engines of prosperity ever invented. Instead, they are the most effective instruments of wealth extraction ever created and a grave threat to our societies.
Here the pre-eminent exponent of anti-monopoly law Tim Wu, who coined the phrase 'net neutrality', explains why breaking Big Tech's monopolies would unleash innovation and growth and is essential if we are to avoid further social division. In their place he sets out the five key ways in which future platforms should be managed to harness the extraordinary potential of these essential technologies and to help build the balanced economies we so badly need.
The Age of Extraction
Today's dominant tech platforms are the most effective tools ever created for extracting wealth, destabilising the societies they plunder by creating vast inequality. One of the world's pre-eminent anti-monopoly experts explains how and why we must take back control.
Our world is ruled by a handful of tech platforms. They provide great conveniences and entertainment but also stand as some of the most effective instruments of wealth extraction ever invented, seizing immense amounts of money, data and attention from all of us. An economy driven by tech and AI could enrich us, yet it could also marginalize entire industries, widen the wealth gap and foster a two-class nation. As technology evolves and our markets adapt, can society cultivate a better way? Is it possible to balance economic growth and egalitarianism, or are we too late?
Tim Wu, the preeminent scholar and former White House official who coined the phrase 'net neutrality', tells the story of an internet that promised widespread wealth and democracy, only to aid the spread of autocracy instead. From generative AI and predictive social data to antitrust and cryptocurrency, Wu frames our current moment within key lessons from recent history. And, perhaps most importantly of all, Wu envisions a future where technological advances serve the greatest possible good - for everyone.
The Attention Merchants
Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers.
In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the 'attention merchants', contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions but the end result of more than a century's growth and expansion in the industries that feed on human attention. From the pre-Madison Avenue birth of advertising to TV's golden age to our present age of radically individualized choices, the business model of 'attention merchants' has always been the same. He describes the revolts that have risen against these relentless attempts to influence our consumption, from the remote control to FDA regulations to Apple's ad-blocking OS. But he makes clear that attention merchants grow ever-new heads, and their means of harvesting our attention have given rise to the defining industries of our time, changing our nature - cognitive, social, and otherwise - in ways unimaginable even a generation ago.
Vypredané
13,95 €
The Attention Merchants
Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers. In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the 'attention merchants', contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions but the end result of more than a century's growth and expansion in the industries that feed on human attention. From the pre-Madison Avenue birth of advertising to TV's golden age to our present age of radically individualized choices, the business model of 'attention merchants' has always been the same. He describes the revolts that have risen against these relentless attempts to influence our consumption, from the remote control to FDA regulations to Apple's ad-blocking OS.But he makes clear that attention merchants grow ever-new heads, and their means of harvesting our attention have given rise to the defining industries of our time, changing our nature - cognitive, social, and otherwise - in ways unimaginable even a generation ago.
Vypredané
20,50 €
