Gijs Wulfen

This book is a practical guide on how to navigate the innovation maze. It shows the reader four clear routes from different natural innovative starting points and guides you through overcomingobstacles to successfully deliver new business cases for products, services, and business models."

In 101 short columns, Inspiration for Innovation offers practical insights and tips on you to become a successful innovator. In an inviting and jargon-free tone, this book inspires, surprises and teaches you how to be an innovator bit by bit. With the use of an expedition metaphor, it shows the key elements achieving a strategic mindset: timing, breaking patterns, understanding customers, creating a culture for innovation, and implementing innovation projects successfully. It's a wonderfully designed book to inspire yourself or to buy as a gift for other people. The 101 lessons in this book make you dream, think and act like a successful innovator.