Hľadanie: Protiúder, Východisko
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Leap: How to Thrive in a World Where Everything Can Be Copied
Every business faces the existential threat of competitors producing cheaper copies. Even patent filings, market dominance and financial resources can't shield them from copycats. So what can we do--and, what can we learn from companies that have endured and even prospered for centuries despite copycat competition?
In a book of narrative history and practical strategy, IMD professor of management and innovation Howard Yu shows that succeeding in today's marketplace is no longer just a matter of mastering copycat tactics, companies also need to leap across knowledge disciplines, and to reimagine how a product is made or a service is delivered. This proven tactic can protect a company from being overtaken by new (and often foreign) copycat competitors.
Using riveting case studies of successful leaps and tragic falls, Yu illustrates five principles to success that span a wide range of industries, countries, and eras. Learn about how P&G in the 19th century made the leap from handcrafted soaps and candles to mass production of its signature brand Ivory, leaped into the new fields of consumer psychology and advertising, then leaped again, at the risk of cannibalizing its core product, into synthetic detergents and won with Tide in 1946. Learn about how Novartis and other pharma pioneers stayed ahead by making leaps from chemistry to microbiology to genomics in drug discovery; and how forward-thinking companies, including China's largest social media app--WeChat, Tokyo-based Internet service provider Recruit Holdings, and Illinois-headquartered John Deere are leaping ahead by leveraging the emergence of ubiquitous connectivity, the inexorable rise of intelligent machines, and the rising importance of managerial creativity.
Outlasting competition is difficult; doing so over decades or a century is nearly impossible--unless one leaps. Ultimately, Leap is a manifesto for how pioneering companies can endure and prosper in a world of constant change and inevitable copycats.
Vypredané
10,40 €
10,95 €
Bioetika, biotechnologie a biomedicína
V předkládané knize se autor zabývá problematikou, která v současné době nabývá – díky prudkému rozvoji moderních technologií – stále větší důležitosti. Text je rozdělen do dvou částí: v první se vymezuje bioetika a její východiska a definují se základní pojmy (lidský život, osobnost, zdraví, lékařská péče…). Druhá část je věnována aplikaci bioetických principů na různé situace (např. klonování, potrat, transsexualita apod.). U mnoha případů však neexistuje obecný konsensus a nabízejí se různé alternativy jednání. Při takovém rozhodování záleží na východisku, které zvolíme. Ondokova bioetika je založena na osobnostně orientované filosofii. Autor také uvádí teologická stanoviska, pokud existují. Kniha je určena jak zájemcům o aplikovanou etiku, tak studentům filosofických, teologických nebo lékařských fakult.
Vypredané
8,88 €
9,35 €
From Drama Technique to Scenology
Uvažujeme-li o vývoji západní teorie dramatu od Aristotela k moderním autorům, mohli bychom ji nejstručněji charakterizovat heslem 'Od metafyziky k technice'. Vrcholu dosahuje tento vývoj v 19. století ve Freytagově Technice dramatu a v proslulých Poltiho Třiceti šesti dramatických situacích. Právě posledně jmenovaný spis se stává pro Júlia Gajdoše východiskem ke sledování dalšího (moderního i postmoderního) vývoje a možných perspektiv vyjádřených otázkou 'Má ještě vůbec smysl pěstovat teorii dramatu?' Při sledování dvou linií teorie dramatu, z nichž jednu by bylo možné nazvat scientistickou, příp. noetickou, a druhou antropologickou, příp. ontologickou, je pro něho totiž klíčovým pojmem právě 'situace' a vztahy různých teorií k ní. Je to přece právě situace, která spojuje jak drama v divadle s dramatem ve světě a v životě, tak také teorii dramatu s teorií divadla, ba samo drama s divadlem, které nechce a nemůže být pouhou ilustrací psaného textu. Autor, jak sám píše v závěru své studie, tedy "z hlediska jednoho - […] ovšem klíčového - pojmu dramatické situace poukázal na některé poznatky i omyly v teorii dramatu, ke kterým se dospívalo v průběhu posledních dvou století, a rovněž na současná východiska české teorie, a to také té její linie, která je na rozdíl od strukturalistů za hranicemi poměrně neznámá, přestože by se pro evropské teoretické myšlení o dramatu a divadle mohla stát důležitým podnětem", zejména díky komplexnosti svého pohledu.
TS 4 Vysoké Tatry - angl.
V rámci edície turistických sprievodcov s názvom S batohom po Slovensku je v knihe podrobne spracovaných 20 peších turistických trás. Novinkou sú výrezy panoramatických 3D máp s priebehom jednotlivých trás.
Súčasťou sprievodcu sú aj všeobecné informácie, základná charakteristika prírodných pomerov Vysokých Tatier a opis východísk jednotlivých túr. Nechýba ani register najvýznamnejších turistických bodov a praktické informácie.
Hallo, da bin ich! 3 - Neu + Obrázkové príbehy
Učebnica Hallo, da bin ich! 3 NEU je určená pre 5. a 6. ročník ZŠ, pre žiakov, ktorí už majú základy nemeckého jazyka. Nadväzuje na učebnicu Hallo, da bin ich! 3 Basis. Obsah učebnice je postavený na príbehu chlapca Harriho a jeho spolužiakov. Slovná zásoba textov na čítanie je východiskom pre ďalšie úlohy na pochopenie a precvičenia gramatických javov v nemeckom jazyku.
Vypredané
8,13 €
8,56 €
Deutsch -Sprachige Länder - Maturita z nemčiny
Príručka je určená predovšetkým študentom stredných škôl. Obsahuje základné informácie o nemecky hovoriacich krajinách, t. j. o Nemeckej spolkovej republike, Rakúsku, Švajčiarsku, Lichtenštajnsku a Luxembursku. Môže slúžiť ako študijný materiál pri príprave na maturitnú skúšku, ale aj ako východiskový materiál pri výučbe nemčiny.
Bussines English for Beginners A1-A2 pracovný zošit
Kurs je určen jak studentům, připravujícím se na kariéru v oblasti obchodu a služeb, tak profesionálům z praxe. Je využitelný ve výuce angličtiny na obchodních akademiích, na středních odborných školách a učilištích a vyšších odborných školách. V obc
hodní praxi se stane dobrým východiskem pro podnikatele, živnostníky i manažery na všech úrovních řízení, od asistentek až po generální ředitele.
Vypredané
7,10 €
7,47 €
Forests in Our World
A place we long to be in, a provider of lumber helping us safeguard the climate, a responsibility we fear we are not living up to: today, forests command attention like few other topics. But how are our forests really faring? How many trees does the Amazon actually have? Why do the woods need wolves? Why does fire not spell destruction for many forests? Is it true that trees are not aggressive? And what makes a forest a forest in the first place?
Forests in Our World offers answers to these and many other questions. Gunther Willinger takes readers on a fascinating journey through Earth's five forest formations- from the coniferous forests of the far north to the rainforests of the tropics-and explains both the complex relationship between the forest, the climate, and the environment, and what humans must do to preserve these marvels.
Forests are the green lungs of the world, absorbing carbon dioxide and releasing oxygen. They filter our air, provide drinking water, and help stabilize our climate. They also vary greatly by region, providing a home to a rich diversity of animal, plant, and tree species around the globe. Wherever you find a forest, it's sure to be a place of beauty, stillness, freshness, and replenishment.
Today, more and more people are discovering the forest as a space in which to recharge their batteries but at the same time, more and more forest areas are being damaged or destroyed by human activity. Global deforestation is not a doom-laden future hypothesis, but a reality. Every year, forest areas the size of Austria are lost to the cultivation of crops, livestock, and the expansion of cities and infrastructure.
This book is a tribute to and exploration of forests at a time when we urgently need to understand and protect them. It explores different forest types and their development according to local climate and soil conditions. It takes us deep into the Amazonian rain forest and looks at why this area is both particularly precious and highly vulnerable to damage. It maps the largest contiguous forest areas and examines why a mixed forest is more resilient than a monoculture.
A rich source of information for all those concerned with the natural world, climate change, and environmental protection, this illustrated book is also a beautiful immersion in the arboreal refuges of our planet. From the vibrancy of the tropics and subtropics to the mythical deciduous forests of Europe and the vast boreal coniferous breadth that stretches over the northern hemisphere, this is a vital journey through the precious green ecosystems around the globe.
Illustrated with images from the renowned Nature Picture Library as well as from the author's own archive, this book will open your eyes to the fascinating world of forests in a whole new way.
Vypredané
47,45 €
49,95 €
Bussines English for Beginners A1-A2 učebnica + CD
Je využitelný ve výuce angličtiny na obchodních akademiích, na středních odborných školách a učilištích a vyšších odborných školách. V obchodní praxi se stane dobrým východiskem pro podnikatele, živnostníky i manažery na všech úrovních řízení, od as
istentek až po generální ředitele. Díky tomu, že se zaměřuje na uživatele s relativně nízkou předchozí zkušeností a znalostí jazyka (dle SERR úroveň A1-A2), lze jej využít jako výchozí kurs, na nějž je možno modulově navazovat vybranými tituly řady E
nglish for...
Zucked: Waking Up To The Facebook Catastrophe
This is the dramatic story of how a noted tech venture capitalist, an early mentor to Mark Zuckerberg and investor in his company, woke up to the serious damage Facebook was doing to our society and set out to try to stop it.If you had told Roger McNamee three years ago that he would soon be devoting himself to stopping Facebook from destroying democracy, he would have howled with laughter. He had mentored many tech leaders in his illustrious career as an investor, but few things had made him prouder, or been better for his fund's bottom line, than his early service to Mark Zuckerberg. Still a large shareholder in Facebook, he had every good reason to stay on the bright side.
Until he simply couldn't. Zucked is McNamee's intimate reckoning with the catastrophic failure of the head of one of the world's most powerful companies to face up to the damage he is doing. It's a story that begins with a series of rude awakenings.
First there is the author's dawning realization that the platform is being manipulated by some very bad actors. Then there is the even more unsettling realization that Zuckerberg and Sheryl Sandberg are unable or unwilling to share his concerns, polite as they may be to his face. And then comes Brexit and the election of Donald Trump, and the emergence of one horrific piece of news after another about the malign ends to which the Facebook platform has been put.
To McNamee's shock, Facebook's leaders still duck and dissemble, viewing the matter as a public relations problem. Now thoroughly alienated, McNamee digs into the issue, and fortuitously meets up with some fellow travellers who share his concerns, and help him sharpen its focus. Soon he and a dream team of Silicon Valley technologists are charging into the fray, to raise consciousness about the existential threat of Facebook, and the persuasion architecture of the attention economy more broadly - to our public health and to our political order.
Zucked is both an enthralling personal narrative and a masterful explication of the forces that have conspired to place us all on the horns of this dilemma. This is the story of a company and its leadership, but it's also a larger tale of a business sector unmoored from normal constraints, at a moment of political and cultural crisis, the worst possible time to be given new tools for summoning the darker angels of our nature and whipping them into a frenzy. This is a wise, hard-hitting, and urgently necessary account that crystallizes the issue definitively for the rest of us.
Vypredané
18,00 €
18,95 €
Saint Zita Society
Someone had told Dex that the Queen lived in Victoria. So did he, but she had a palace and he had one room in a street off Warwick Way. Still he liked the idea that she was his neighbour.' Dex works as a gardener for Dr Jefferson at his home on Hexam Place in Pimlico: an exclusive street of white-painted stucco Georgian houses inhabited by the rich, and serviced by the not so rich. The hired help, a motley assortment of au pairs, drivers and cleaners, decide to form the St Zita Society (Zita was the patron saint of domestic servants) as an excuse to meet at the local pub and air their grievances. When Dex is invited to attend one of these meetings, the others find that he is a strange man, seemingly ill at ease with human beings. These first impressions are compounded when they discover he has recently been released from a hospital for the criminally insane, where he was incarcerated for attempting to kill his own mother. Dex's most meaningful relationship seems to be with his mobile phone service provider, Peach, and he interprets the text notifications and messages he receives from the company as a reassuring sign that there is some kind of god who will protect him. And give him instructions about ridding the world of evil spirits...Accidental death and pathological madness cohabit above and below stairs in Hexam Place.
Vypredané
9,03 €
9,50 €
Unthink
Your life is dominated by your unconscious mind: by thoughts you're unaware of and movements you don't realise you are making. Words, colours, mannerisms and other cues you don't realise are affecting you, change what you think. The confidence you have in your ability to reason and to consciously choose what to do is caused by a series of illusions that scientists are only just beginning to understand. The discovery of these illusions will change the way we see ourselves more than the discoveries of Darwin and Copernicus. Unthink explores the unconscious decisions we make, and covers a variety of topics, ranging from how we choose politicians and romantic partners to more abstract subjects such as whether we can consciously decide to move our fingers. The counter-intuitive observations that Chris makes in the book include: * If you want someone to fancy you, wear red and meet them somewhere frightening. * When waitresses repeat customers' orders back to them instead of just saying 'yes' they receive bigger tips. * To reduce your shopping bill, start at the beer and snacks end of the store and work backwards. * If you sit someone in an upright chair when you give them good news they will be prouder of their achievements. * Having a picture of your family on your desk might make you work harder, but you'll be rattier when you get home! Chris Paley shows us how we can understand ourselves and others better, by having a greater understanding of the way that the unconscious mind has an impact of the way we live our lives.
Vypredané
11,88 €
12,50 €
Zucked
The New York Times bestseller about a noted tech venture capitalist, early mentor to Mark Zuckerberg, and Facebook investor, who wakes up to the serious damage Facebook is doing to our society - and sets out to try to stop it.
If you had told Roger McNamee even three years ago that he would soon be devoting himself to stopping Facebook from destroying our democracy, he would have howled with laughter. He had mentored many tech leaders in his illustrious career as an investor, but few things had made him prouder, or been better for his fund's bottom line, than his early service to Mark Zuckerberg. Still a large shareholder in Facebook, he had every good reason to stay on the bright side. Until he simply couldn't.
ZUCKED is McNamee's intimate reckoning with the catastrophic failure of the head of one of the world's most powerful companies to face up to the damage he is doing. It's a story that begins with a series of rude awakenings. First there is the author's dawning realization that the platform is being manipulated by some very bad actors. Then there is the even more unsettling realization that Zuckerberg and Sheryl Sandberg are unable or unwilling to share his concerns, polite as they may be to his face.
And then comes the election of Donald Trump, and the emergence of one horrific piece of news after another about the malign ends to which the Facebook platform has been put. To McNamee's shock, even still Facebook's leaders duck and dissemble, viewing the matter as a public relations problem. Now thoroughly alienated, McNamee digs into the issue, and fortuitously meets up with some fellow travelers who share his concern, and help him sharpen its focus. Soon he and a dream team of Silicon Valley technologists are charging into the fray, to raise consciousness about the existential threat of Facebook, and the persuasion architecture of the attention economy more broadly -- to our public health and to our political order.
Zucked is both an enthralling personal narrative and a masterful explication of the forces that have conspired to place us all on the horns of this dilemma. This is the story of a company and its leadership, but it's also a larger tale of a business sector unmoored from normal constraints, just at a moment of political and cultural crisis, the worst possible time to be given new tools for summoning the darker angels of our nature and whipping them into a frenzy. Like Jimmy Stewart in Rear Window, Roger McNamee happened to be in the right place to witness a crime, and it took him some time to make sense of what he was seeing and what we ought to do about it. The result of that effort is a wise, hard-hitting, and urgently necessary account that crystallizes the issue definitively for the rest of us.
Vypredané
15,68 €
16,50 €
Nietzsche a postmodernismus
Komparitivně pojatá populární studie anglického filosofa srovnává hlavní Nietzscheho východiska s myšlením nové francouzské školy (Foucault, Derrida..)a klade si otázku, jak blízko tento německý antifilosof , nabourávající zaběhlé jistoty lidského světa, stál svým naladěním moderní myšlence postmodernismu.
Vypredané
2,19 €
2,30 €
Úvod do insolvenčního práva
Kniha reaguje na novou právní úpravu insolvenčního práva, které vstoupila v účinnost 1. 1. 2008. Autorka rozebírá obecné předpoklady insolvečního práva, zabývá se tradicemi konkurzního řízení a východisky dnešní právní úpravy. Samostatná pozornost je
věnována evropskému rozměru insolvenčního práva a právní úpravě v některých vybraných evropských státech a v USA.
Vypredané
12,56 €
13,22 €
GraviTrax Power Schodisko Ravensburger
Elektronické Schodisko automaticky vyvezie niekoľko guľôčok naraz do výšky až 7 výškových kameňov. Nevyžaduje ručné resetovanie pre novú dráhu. Vďaka pohonu na batérie je tento doplnok nepretržite pripravený na ďalšiu dráhu. Akonáhle guľôčka vojde na prvý schod elektronického Schodiska, je automaticky prepravovaná nahor. Tým vzniká nová energia pre ďalšie guľôčky. V kombinácii s novými Štartovými sadami GraviTrax Power začína nekonečný cyklus zábavy s guľôčkovou dráhou GraviTrax. Koľko guľôčok dokáže Schodisko prepraviť súčasne?
Vypredané
36,99 €
Wirtschaftsdeutsch im Bankwesen
Učebnica je koncipovaná tak, že umožňuje pracovať bez odborného vedenia, pretože väčšina cvičení má kľúč a nemecko-slovenský slovník, ktorý zahrňuje odbornú lexiku textov. Pri slovenskom hesle je uvedený preklad len v tom prípade, ak je jeho význam jednoznačný.
Osemnásť kapitol prezentuje úvod do bankovej problematiky, prakticky všetky bankové obchody a služby ako i nové skutočnosti, a to Európsku centrálnu banku a zavedenie eura. Každá kapitola (okrem kapitol Einführung) obsahuje východiskový text so slovnou zásobou a množstvo rozmanitých cvičení zameraných na dosiahnutie efektívneho porozumenia odborného textu, na stimulovanie komunikatívnych zručností a na aktivizáciu kognitívnych schopností. Organickú súčasť textových zložiek tvorí celý rad schém a ilustrácií. V každej lekcii sú cvičenia na porozumenie odborného textu, na osvojenie slovnej zásoby, motivujúce zároveň na samostatné myslenie a formulovanie vlastných názorov, na komentovanie obrázkov, tabuliek, diagramov, a to písomnou i ústnou formou...
Učebnica Wireschaftsdeutsch im Bankwesen je vypracovaná v súlade s Jednotným európskym rámcom pre jazyky a spĺňa kritériá nového kreditového systému na európskych univerzitách a vysokých školách.
Vypredané
10,54 €
11,09 €
Hard Thing About Hard Things
A lot of people talk about how great it is to start a business, but only Ben Horowitz is brutally honest about how hard it is to run one.In The Hard Thing About Hard Things, Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, draws on his own story of founding, running, selling, buying, managing, and investing in technology companies to offer essential advice and practical wisdom for navigating the toughest problems business schools don't cover. His blog has garnered a devoted following of millions of readers who have come to rely on him to help them run their businesses. A lifelong rap fan, Horowitz amplifies business lessons with lyrics from his favorite songs and tells it straight about everything from firing friends to poaching competitors, from cultivating and sustaining a CEO mentality to knowing the right time to cash in.His advice is grounded in anecdotes from his own hard-earned rise--from cofounding the early cloud service provider Loudcloud to building the phenomenally successful Andreessen Horowitz venture capital firm, both with fellow tech superstar Marc Andreessen (inventor of Mosaic, the Internet's first popular Web browser). This is no polished victory lap; he analyzes issues with no easy answers through his trials, includingdemoting (or firing) a loyal friend;whether you should incorporate titles and promotions, and how to handle them;if it's OK to hire people from your friend's company;how to manage your own psychology, while the whole company is relying on you;what to do when smart people are bad employees;why Andreessen Horowitz prefers founder CEOs, and how to become one;whether you should sell your company, and how to do it.Filled with Horowitz's trademark humor and straight talk, and drawing from his personal and often humbling experiences, The Hard Thing About Hard Things is invaluable for veteran entrepreneurs as well as those aspiring to their own new ventures.
Lacná kniha Magas Tátra (-90%)
V rámci edície turistických sprievodcov s názvom S batohom po Slovensku je v knihe podrobne spracovaných 20 peších turistických trás. Novinkou sú výrezy panoramatických 3D máp s priebehom jednotlivých trás.
Súčasťou sprievodcu sú aj všeobecné informácie, základná charakteristika prírodných pomerov Vysokých Tatier a opis východísk jednotlivých túr. Nechýba ani register najvýznamnejších turistických bodov a praktické informácie.
Vypredané
0,90 €
8,95 €
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