Hľadanie: Strategický marketing
zobraziť:
Magyar nyelv
A kötet felöleli és a kompetenciakészségeket fejlesztve átismétli az általános iskolai nyelvtan tananyagot. Kiemelt hangsúllyal tárgyalja a szókincs, a stílus, a kommunikáció és a szövegalkotás témaköreit. Folyamatszerűen fejleszti a szövegalkotási képességeket mindhárom alapvető szövegfajtában. Egy mintafeladatsort a megoldási stratégiák részletező magyarázatával ad közre. Kettő teljes feladatsort közöl megoldásokkal, iránymutatást adva a feladatok pontértékére vonatkozóan. Kompetenciafejlesztésre épülő feladataival az alapos, elmélyült és sikeres felkészülést biztosítja.
Order without Design
An argument that operational urban planning can be improved by the application of the tools of urban economics to the design of regulations and infrastructure.
Urban planning is a craft learned through practice. Planners make rapid decisions that have an immediate impact on the ground—the width of streets, the minimum size of land parcels, the heights of buildings. The language they use to describe their objectives is qualitative—“sustainable,” “livable,” “resilient”—often with no link to measurable outcomes. Urban economics, on the other hand, is a quantitative science, based on theories, models, and empirical evidence largely developed in academic settings. In this book, the eminent urban planner Alain Bertaud argues that applying the theories of urban economics to the practice of urban planning would greatly improve both the productivity of cities and the welfare of urban citizens.
Bertaud explains that markets provide the indispensable mechanism for cities' development. He cites the experience of cities without markets for land or labor in pre-reform China and Russia; this “urban planners' dream” created inefficiencies and waste. Drawing on five decades of urban planning experience in forty cities around the world, Bertaud links cities' productivity to the size of their labor markets; argues that the design of infrastructure and markets can complement each other; examines the spatial distribution of land prices and densities; stresses the importance of mobility and affordability; and critiques the land use regulations in a number of cities that aim at redesigning existing cities instead of just trying to alleviate clear negative externalities. Bertaud concludes by describing the new role that joint teams of urban planners and economists could play to improve the way cities are managed.
Vypredané
42,28 €
44,50 €
Coaching for Performance
Coaching for Performance is the definitive book for coaches, leaders, talent managers and professionals around the world.
An international bestseller, featuring the influential GROW model, this book is the founding text of the coaching profession. It explains why enabling people to bring the best out of themselves is the key to driving productivity, growth, and engagement. A meaningful coaching culture has the potential to transform the relationship between organizations and employees and to put both on the path to long-term success.
Written by Sir John Whitmore, the pioneer of coaching, and Performance Consultants, the global market leaders in performance coaching, this extensively revised and extended edition will revolutionize the traditional approach to organizational culture. Brand-new practical exercises, corporate examples, coaching dialogues, and a glossary strengthen the learning process, whilst a critical new chapter demonstrates how to measure the benefits of coaching as a return on investment, ensuring this landmark new edition will remain at the forefront of professional coaching and leadership development.
Vypredané
32,25 €
33,95 €
Vystavujeme Na Veletrhu
Připravujete roční plán, jakých výstav a veletrhů se budete chtít zúčastnit? Ale jak vybrat pro váš obor ty nejvhodnější? Váháte, jakým způsobem na expozici prezentovat vaše výrobky či služby? Jak koncipovat stánek? Zdali v interiéru či exteriéru?
Jak zboží na stánku rozvrhnout? Případně jakými doprovodnými akcemi podpořit vaši prezentaci? A když nastane veletržní šílenství, chcete si být jisti, že na žádnou organizační maličkost nezapomenete? Kniha Vystavujeme na veletrhu je praktickým pomoc
níkem pro ty, kteří podobní akce chystají, organizují a řídí. Krok za krokem vás povede, abyste vaši úspěšnou výstavu jak dobře zorganizovali, tak i co nejlépe provedli.
Vypredané
3,75 €
3,95 €
The Customer-Funded Business - Start, Finance, or Grow Your Company with Your Customers' Cash
Who needs investors?
More than two generations ago, the venture capital community – VCs, business angels, incubators and others – convinced the entrepreneurial world that writing business plans and raising venture capital constituted the twin centerpieces of entrepreneurial endeavor. They did so for good reasons: the sometimes astonishing returns they've delivered to their investors and the astonishingly large companies that their ecosystem has created.
But the vast majority of fast-growing companies never take any venture capital. So where does the money come from to start and grow their companies? From a much more agreeable and hospitable source, their customers. That's exactly what Michael Dell, Bill Gates and Banana Republic's Mel and Patricia Ziegler did to get their companies up and running and turn them into iconic brands.
In The Customer Funded Business, best-selling author John Mullins uncovers five novel approaches that scrappy and innovative 21st century entrepreneurs working in companies large and small have ingeniously adapted from their predecessors like Dell, Gates, and the Zieglers:
- Matchmaker models (Airbnb)
- Pay-in-advance models (Threadless)
- Subscription models (TutorVista)
- Scarcity models (Vente Privee)
- Service-to-product models (GoViral)
Through the captivating stories of these and other inspiring companies from around the world, Mullins brings to life the five models and identifies the questions that angel or other investors will – and should! – ask of entrepreneurs or corporate innovators seeking to apply them. Drawing on in-depth interviews with entrepreneurs and investors who have actually put these models to use, Mullins goes on to address the key implementation issues that characterize each of the models: when to apply them, how best to apply them, and the pitfalls to watch out for.
Whether you're an aspiring entrepreneur lacking the start-up capital you need, an early-stage entrepreneur trying to get your cash-starved venture into take-off mode, an intrapreneur seeking funding within an established company, or an angel investor or mentor who supports high-potential ventures, this book offers the most sure-footed path to starting, financing, or growing your venture.
John Mullins is the author of The New Business Road Test and, with Randy Komisar, the widely acclaimed Getting to Plan B.
Vypredané
26,55 €
27,95 €
Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com
Called "The Sales Bible of Silicon Valley"...discover the sales specialization system and outbound sales process that, in just a few years, helped add $100 million in recurring revenue to Salesforce.com, almost doubling their enterprise growth...with zero cold calls. This is NOT just another book about how to cold call or close deals.
This is an entirely new kind of sales system for CEOs, entrepreneurs and sales VPs to help you build a sales machine. What does it take for your sales team to generate as many highly-qualified new leads as you want, create predictable revenue, and meet your financial goals without your constant focus and attention? Predictable Revenue has the answers!
Vypredané
14,73 €
15,50 €
Capital : Volume I
'A groundbreaking work of economic analysis. It is also a literary masterpice' Francis Wheen, Guardian
One of the most notorious and influential works of modern times, Capital is an incisive critique of private property and the social relations it generates. Living in exile in England, where this work was largely written, Marx drew on a wide-ranging knowledge of its society to support his analysis. Arguing that capitalism would cause an ever-increasing division in wealth and welfare, he predicted its abolition and replacement by a system with common ownership of the means of production. Capital rapidly acquired readership throughout the world, to become a work described by Marx's collaborator Friedrich Engels as 'the Bible of the working class'.
The ABCs of Real Estate Investing
This book will teach you how to:
- Achieve wealth and cash flow through real estate
- Find a property with real potential
- Show you how to unlock the myths that are holding you back
- Negotiating the deal based on the numbers
- Evaluate property and purchase price
- Increase your income through proven property management tools
Vypredané
21,80 €
22,95 €
Felhasználók, nem vevők
Felhasználók, nem vevők leírása
Aaron Shapiro a digitális marketinggel foglalkozó ügynökség, a HUGE vezérigazgatója kutatásai során részletesen tanulmányozta a Fortune 1000 cégeit, és arra a megállapításra jutott, hogy a legsikeresebb vállalatok mindenekelott a felhasználókra és nem a vevokre összpontosítanak. Nézzük meg a Facebookot és a Google-t! Már jóval azelott felépítették vállalkozásukat, hogy kitalálták volna, mit is akarnak eladni. Ez a felhasználó-központú vállalati szemlélet újraértelmezi a cég minden egyes tevékenységét, a szervezeti stratégiától és menedzsmenttol kezdve a termékfejlesztésen és marketingen át, egészen az értékesítésig és ügyfélszolgálatig.
Vypredané
13,72 €
14,44 €
Eu Odvetvi A Infrastruktura
Publikace EU odvětví a infrastruktura je určena jak pro vysokoškolské studenty, tak pro manažery z nejrůznějších odvětví. Je jednou ze sedmi z tzv. řady EU vstup do Evropy se stává stále hmatatelnější skutečností a vyvolává řadu otevřených otázek
v oblasti ekonomiky, obchodu, práva, marketingu ad. Na požadavek jejich komplexnějšího zpracování reagovali autoři odborníci z vysokých škol v Brně a následně potom i vydavatel Computer Press a.s.
Vypredané
3,13 €
3,29 €
Rukověť správné sekretářky
Publikace je cenná především tím, že dívkám podává praktické návody, o nichž se ve školách zaručeně neučily. Autorka se zabývá osobností sekretářky, jejím vzhledem, praktickými dovednostmi i druhem pracoviště. Rozebírá i situace, kdy je šéfem asiste
ntky žena nebo cizinec, a doporučuje mladým ženám, aby se zaměřily na rozvoj a zvyšování kvalifikace. Publikace obsahuje ukázku pracovního týdne s příklady jednotlivých možných akcí včetně harmonogramu jejich přípravy a řešení.
Vypredané
4,19 €
4,41 €
Forever Barbie - The Unauthorized Biography of a Real Doll
Barbie is a strong, independent doll. But is she a feminist icon? It’s complicated.
Since her introduction in 1959, Barbie’s impact has been revolutionary. Far from being a toy designed by men to oppress women, she was a toy invented by women to teach women what was expected of them, for better or for worse. Whether tarred-and-glittered as antifeminist puffery or celebrated as a feminist icon (or, at any rate, an important cultural touchstone in understanding feminism) Barbie has undeniably influenced generations of girls.
In Forever Barbie, cultural critic, investigative journalist, and first-generation Barbie owner M. G. Lord uncovers the surprising story behind Barbie’s smash success. Revealing her low origins as “Bild Lilli,” a risqué doll for adults sold as a gag gift in postwar Germany, Forever Barbie traces Barbie’s development and transformation, through countless makeovers and career changes, into an international pop culture icon and now “traditional toy.” Though not every doll in the line has been a hit?with pregnant Midge and Growing up Skipper among the more intriguing disasters?Barbie’s endurance, Lord writes, speaks as much to Mattel’s successful marketing as it does to our society’s overall ambivalence toward femininity.
With new accessories, including a preface on the latest developments in the Barbieverse, Forever Barbie “will make you think of America’s most celebrated plastic doll in ways you never have before” (Susan Faludi).
Vypredané
18,95 €
19,95 €
Leasing v praxi, 3. aktualizované vydání
Tento titul je novým vydaním knihy Leasing v praxi z roku 2007 K tomuto titulu existuje nové vydanie z roku 2009: Leasing v praxiTřetí vydání reaguje na změny zákona o daních z příjmů provedené v souvislosti s přijetím zákona č. 261/2007 Sb.,
o stabilizaci veřejných rozpočtů, popsány jsou zejména změny týkající se minimální doby trvání finančního leasingu, změny v oblasti daňové uznatelnosti nájemného, změny sazeb daně z příjmů, zrušení leasingových odpisů atd...
* Zásadní změny k 1.1.20
08
* Finanční a operativní leasing z pohledu daně z příjmu i DPH
* Technické zhodnocení u leasingu
* Předčasné ukončení leasingu
* Účtování o leasingu a vedení daňové evidence
* Změny v daňové uznatelnosti nájemného a v oblasti daňových rezerv
* Vysv
ětlení na praktických příkladech jak u pronajímatele, tak i u nájemce
* Vzory smluv v příloze