Hľadanie: Marketingová strategie destinace cestovního ruchu CZ
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The Storm We Made
Her decision changed history.
Now her family must survive it.
Destined to become a modern-day classic, The Storm We Made is a dazzling saga about the power of familial love in the face of the horrors of war, for fans of Pachinko and All the Light We Cannot See.
Japanese-occupied Malaya, 1945.
Cecily Alcantara's children are in terrible danger.
Her eldest child Jujube, who works at a tea house frequented by drunk Japanese soldiers, becomes angrier by the day.
Jasmin, the youngest, lives confined in a basement for her own safety.
And her son, Abel, has disappeared without a trace.
Cecily knows two things: that this is all her fault; and that her family must never learn the truth.
The Solutionists
In the face of our climate emergency, we desperately need solutionists working to fix the future. This is your handbook for becoming the leader that the world needs.
The Solutionists sets out what it takes to join the new generation of entrepreneurs, CEOs and leaders transforming business to create a more sustainable society. Using a change blueprint, this book coaches you through the steps, mindsets and strategies that will put your organization at the forefront and take personal ownership of sustainability solutions.
With an inspiring selection of stories from leading entrepreneurs and organizations, this book illustrates how sustainability solutionists are paving the way to solving the biggest crisis our planet has ever faced whilst driving business innovation and growth. Including plant-based food sources, net-zero technologies and circular platforms, these stories demonstrate how sustainable disruption can transform your business, regardless of size or industry.
Solitaire Townsend has been inspiring the world's top brands for over two decades and, along with some of the world's leading solutionists, she invites you to join the answer activists and grow your business while co-creating a better world.
Slovenská národná galéria
Každá inštitúcia typu národnej galérie musí z času na čas urobiť "audit" svojich zbierok a verejnosti ukázať, čo z nich je najozajstným klenotom, nárokujúcim si na punc nadčasovej kvality. Šesťdesiate výročie založenia Slovenskej národnej galérie ponúka možnosť nového pohľadu na kvalitu jej kolekcie - tentoraz kurátormi strednej a mladej generácie. Voľba 111 diel je na jednej strane ironickou odpoveďou na marketingovú dogmu "top ten"; zároveň sa však snaží zohľadniť proporcie zbierok a ich význam meniaci sa spolu s naším poznaním straého i súčasného umenia. Súčasťou knihy, vychádzajúcej v slovenskom i anglickom jazyku, sú kvalitné reprodukcie všetkých 111 diel (v mnohých prípadoch aj s ich analógiami) ako aj stručné dejiny Slovenskej národnej galérie v úvodnej kapitole od jej generálnej riaditeľky Kataríny Bajcurovej.
How to Eat (And Still Lose Weight)
Most diets fail because they rely on willpower alone. In this book surgeon and expert on metabolism Dr Andrew Jenkinson shows you how to unlock the secret to lasting weight loss through a better understanding of your brain, body and environment, allowing you to eat well and lose weight, forever.
Using a combination of cutting-edge metabolic science, together with strategies like aversion, habit creation and mental reprogramming, expert in the science of appetite Dr Andrew Jenkinson will show you how your body and brain work when it comes to what you eat, and how to arm yourself against the malicious presence of food marketing, junk food and the harmful effects of the Western diet.
You will learn:
· Why exercise is of secondary importance to energy balance
· How we can learn to 'crave surf', being more mindful of hunger cravings when they arise
· How junk foods affect our brains, influencing our behaviour and creating bad habits
· How to maintain a good metabolic rate when losing weight
· The science behind popular weight loss techniques and why they work, including hot water and lemon; raw foods; time restricted eating; keto diets and high intensity training
Filled with science-backed tips and techniques, this book will help you implement lasting changes, eat well and feel good.
Kushiel's Chosen
The second book in the Kushiel's Legacy trilogy, Kushiel’s Chosen by Jacqueline Carey is a sweeping fantasy of romance, luxuriance and intrigue – perfect for fans of Sarah J. Maas and Jennifer L. Armentrout.
Temptress. Traitor. Tormentor.
Phedre was trained as a spy, courtesan and strategist under her tutor’s watchful eye. He also saw she’d been touched by the god Kushiel’s dart, chosen to experience pain and pleasure as one. Above all, he taught Phedre to observe and analyse – skills that may yet save her life.
Once before, Phedre sacrificed everything to save her country, but the gods still cast a shadow over her land. For while their young queen is beloved by her people, traitors remain. Those who want others on the throne and aren’t done with schemes for power and revenge. To do her duty, Phedre must again leave her homeland – only to uncover an earth-shattering plot. One masterminded by the one person she can’t deny. .
What Monstrous Gods
A rich and romantic fantasy loosely inspired by the classic Sleeping Beauty fairy tale. Perfect for fans of These Violent Delights and The Shadow Queen.
Centuries ago, the heretic sorcerer Ruven raised a deadly briar around Runakhia's palace, casting the royal family into an enchanted sleep—and silencing the kingdom's gods.
Born with a miraculous gift, Lia's destiny is to kill Ruven and wake the royals. But when she succeeds, she finds her duty is not yet complete, for now she must marry into the royal family and forge a pact with a god—or die.
To make matters even worse, Ruven's spirit is haunting her.
As discord grows between the old and new guards, the queen sends Lia and Prince Araunn, her betrothed, on a pilgrimage to awaken the gods. But the old gods are more dangerous than Lia ever knew—and Ruven may offer her only hope of survival.
As the two work together, Lia learns that they're more alike than she expected. And with tensions rising, Lia must choose between what she was raised to believe and what she knows is right—and between the prince she is bound to by duty … and the boy she killed.
Templars
A gripping account of the Knights Templar, challenging received wisdom to show how these devout medieval knights played a profound role in making modern Britain.
The Knights Templar have an enduring reputation?but not one they would recognize. Originally established in the twelfth century to protect pilgrims, the Order is remembered today for heresy, fanaticism, and even satanism.
In this bold new interpretation, Steve Tibble sets out to correct the record. The Templars, famous for their battles on Christendom’s eastern front, were in fact dedicated peace-mongers at home. They influenced royal strategy and policy, created financial structures, and brokered international peace treaties?primarily to ensure that men, money, and material could be transferred more readily to the east.
Charting the rise of the Order under Henry I through to its violent suppression following the fall of Acre, Tibble argues that these medieval knights were essential to the emergence of an early English state. Revealing the true legacy of the British Templars, he shows how a small group helped shape medieval Britain while simultaneously fighting in the name of the Christian Middle East.
The Stone Age
On 12 July 1962, the Rollin' Stones performed their first-ever gig at London's Marquee jazz club. Down the line, a 'g' was added, a spark was lit and their destiny was sealed. No going back.
These five white British kids set out to play the music of black America. They honed a style that bled bluesy undertones into dark insinuations of women, sex and drugs. Denounced as 'corruptors of youth' and 'messengers of the devil', they created some of the most thrilling music ever recorded.
Now, their sound and attitude seem louder and more influential than ever. Elvis is dead and the Beatles are over, but Jagger and Richards bestride the world. The Stones may be gathering moss, but on they roll.
Yet how did the ultimate anti-establishment misfits become the global brand we know today? Who were the casualties, and what are the forgotten legacies? Can the artist ever be truly divisible from the art?
Lesley-Ann Jones's new history tracks this contradictory, disturbing, granitic and unstoppable band through hope, glory and exile, into the juggernaut years and beyond into rock's ongoing reckoning . . . where the Stones seem more at odds than ever with the values and heritage against which they have always rebelled.
Good, bad and often ugly, here are the Rolling Stones as never before.
The Swifts
A hilarious new mystery adventure perfect for fans of Robin Stevens and Lemony Snicket.
On the day they are born, each Swift is brought before the sacred Family Dictionary. They are given a name and a definition, and it is assumed they will grow up to match. Unfortunately, Shenanigan Swift has other ideas.
So what if her relatives all think she's destined to turn out as a troublemaker, just because of her name? Shenanigan knows she can be whatever she wants - pirate, explorer or even detective.
Which is lucky, really, because when one of the Family tries to murder Arch-Aunt Schadenfreude, someone has to work out whodunit.
With the help of her sisters and cousin, Shenanigan grudgingly takes on the case, but more murders, a hidden treasure and an awful lot of suspects make thing seriously complicated.
Can Shenanigan catch the killer before the whole household is picked off? And in a Family where definitions are so important, can she learn to define herself?
Queen Charlotte: Before the Bridgertons came the love story that changed the ton...
From No. 1 New York Times bestselling author Julia Quinn and television pioneer Shonda Rhimes comes a powerful and romantic novel of Bridgerton's Queen Charlotte and King George III's great love story and how it sparked a societal shift, inspired by the original series Queen Charlotte: A Bridgerton Story, created by Shondaland for Netflix.
'We are one crown. His weight is mine, and mine is his . . .'
In 1761, on a sunny day in September, a King and Queen met for the very first time. They were married within hours. Born a German Princess, Charlotte of Mecklenburg-Strelitz was beautiful, headstrong, and fiercely intelligent . . . not precisely the attributes the British Court had been seeking in a spouse for the young King George III. But her fire and independence were exactly what she needed, because George had secrets . . . secrets with the potential to shake the very foundations of the monarchy.
Thrust into her new role as a royal, Charlotte must learn to navigate the intricate politics of the court . . . all the while guarding her heart, because she is falling in love with the King, even as he pushes her away. Above all she must learn to rule, and to understand that she has been given the power to remake society. She must fight - for herself, for her husband, and for all her new subjects who look to her for guidance and grace. For she will never be just Charlotte again. She must instead fulfil her destiny . . . as Queen.
Becoming Calder
The first book in the Acadia Duology, a forbidden friends-to-lovers romance, from the New York Times bestselling author of the TikTok sensation ARCHER'S VOICE.
The light of love has always found its way into even the darkest of places, from the beginning of time to the end of the world.
There is a place in today's America with no electricity, no plumbing, and no modern conveniences. In this place, there is no room for dreams, no space for self-expression, and no tolerance for ambition.
In the community of Acadia lives a boy named Calder with the body of a god and the heart of a warrior. He serves his family with faith and honour, but he dares to dream of more . . . especially when an angel-faced girl his age is brought to their community. To Acadia, Eden is obedient perfection, prophesized to lead them to eternal peace, but to Calder, even at first glance, she is so much more.
Calder and Eden were never meant to be friends. Certainly never meant to fall in love. After all, Eden is betrothed to Acadia's leader, secluded until the day of her destiny. But as she and Calder steal fleeting moments and forbidden kisses, their hearts grow dangerously tangled, and it's too late to heed the warnings.
In Acadia, they can never be together. But Acadia is all they know. If they want any chance at a future, they must risk everything to choose between the life they were taught to live and the dream their hearts want to follow.
Nyugi
Szorongással küszködsz? Nem vagy egyedül. Több millió embertársadhoz hasonlóan valószínűleg te is tudod, hogy a tünetek bárhol és bármikor lecsaphatnak. De itt a megoldás. Ez a könyv forradalmi módszerekkel segít azonnal enyhíteni a szorongás tüneteit, amint felbukkannak.
A Nyugi! nemcsak hasznos útmutató a stresszkezeléshez, de betekintést nyújt a szorongás okai mögé is. Dr. Weber útmutatásainak köszönhetően elsajátíthatod azokat a technikákat, amelyekkel kezelésbe veheted a legzavaróbb tüneteket, így nem számít majd épp hol vagy és mit csinálsz, mindig felkészült leszel, és gyorsan enyhítheted a szorongást.
- Egyedi és hatékony módszerekkel, bizonyított stratégiákkal segít a szorongás legzavaróbb tüneteinek azonnali kezelésében. Az interaktív részek pedig elmélyítik a tudásod.
- A tudomány legjavát tárja eléd, forradalmi stratégiái a legújabb pszichológiai kutatásokat tükrözik, a kognitív viselkedésterápia (CBT), az elfogadás- és elköteleződésterápia (ACT), valamint a tudatos jelenlét (mindfulness) gyakorlatain nyugszanak.
- Olvasóbarát megoldásokat nyújt; a könyvben igazán egyszerű eligazodni, így könnyedén megtalálhatod a számodra legaktuálisabb részt.
Higgy a folyamatban! Az erőfeszítéseid egy fényesebb jövő formájában fognak megtérülni. Ne feledd, már most is mindened megvan ahhoz, hogy kordában tartsd a szorongásod tüneteit, és egy teljesebb, boldogabb életet élj!
Dreamland
From the #1 New York Times bestselling author of The Wish comes a poignant love story about risking everything for a dream - and whether it's possible to leave the past behind.
Fate drew them together . . . but will their dreams tear them apart?
Colby Mills once felt destined for a musical career, but tragedy grounded his dreams. Now the dust has settled, he spontaneously takes a gig playing at a bar in Florida, seeking a rare break from his duties at home.
But when he meets Morgan Lee, his world is turned upside-down, and Colby can't help but wonder if the responsibilities he has shouldered need dictate his life forever. Morgan is on her way to Nashville with plans to become a star and she wants Colby to come with her.
While they are falling headlong in love, Beverly is on a heart-pounding journey of another kind. Fleeing an abusive husband with her six-year-old son, she is trying to piece together a new life in a small town far off the beaten track. Danger is never far and her money is fast running out.
In the course of a single unforgettable week, three very different people will have their own ideas of love put to the test. As fate draws them together, they will each be forced to question whether the dream of a better life can ever overcome the weight of the past.
The Black Box: Writing the Race
A foundational reckoning with how Black Americans have used the written word to define and redefine themselves, by one of the nation's major literary critics
Distilled over many years from Henry Louis Gates Jr's legendary Harvard course in African American Studies, The Black Box- Writing the Race is the story of Black self-definition in America through the prism of the writers who have led the way. From Phillis Wheatley and Frederick Douglass, W. E. B. Du Bois and Booker T. Washington, to Zora Neale Hurston and Richard Wright, James Baldwin and Toni Morrison, these writers used words to create a liveable world - a "home" - for Black people destined to live in a bitterly racist society.
This is a community that defined and transformed itself in defiance of oppression and lies; a collective act of resistance and transcendence that is at the heart of its self-definition. Out of that contested ground has flowered a resilient, creative, powerful, diverse culture formed by people who have often disagreed markedly about what it means to be 'Black', and about how best to shape a usable past out of the materials at hand, to call into being a more just and equitable future.
This is the epic story of how, through essays and speeches, novels, plays and poems, a long line of creative thinkers has unveiled the contours of - and resisted confinement in - the black box that this "nation within a nation" has been assigned, from its founding to today. It is a book that records the compelling saga of the creation of a people.
A Hedetske Full of Music
Foreword by Bob Stanley
On a sunny Saturday morning in May 1956, a fifteen-year-old, then called Harry Webb, was mooching down Waltham Cross High Street. He heard some music blaring out of a parked car. It stopped him in his tracks.
The song was 'Heartbreak Hotel' by Elvis Presley. It sounded like nothing he had ever heard before. In that instant, the schoolboy who was destined to take the hit parade by storm as Cliff Richard fell in love with rock and roll. It gave him the thrill, the purpose and the mission that has shaped his life ever since.
Cliff lives in and for music. And with 65 years as a hitmaker, the music filling his head is a broad category. His soundtrack begins by blasting us all back into that first life-changing explosion of rock and also includes great soul soul stars such as Aretha Franklin, longtime colleagues like Elton John, and much-missed close friends Cilla Black and Olivia Newton-John.
This book is meaningful to Cliff on many levels. The 30 or so songs here that make up the soundtrack to his life have each moved him deeply, but it's also about the legendary artists he met, and often got to know. He shares those stories and memories with you, too.
A Head Full of Music is a vibrant personal journey for Cliff, and it's a joy to accompany him on it. Get wired for sound with him and read on.
Matematika strednej školy v testoch 1. časť
Publikácia Matematika strednej školy v testoch ponúka:
- 550 testových úloh rôznej úrovne náročnosti pokrývajúcich učivo matematiky prvých dvoch ročníkov strednej školy,
- kľúč správnych odpovedí ku všetkým úlohám,
- cenné rady, ako správne písa
ť testy.
V prvej časti knihy sú úlohy tematicky usporiadané do 15 kapitol:
1. Množiny základné pojmy a vzťahy, operácie s množinami
2. Výroky a ich pravdivostné hodnoty, metódy dôkazov
3. Číselné množiny a teória čísel
4. Kombinator
ika
5. Algebrické výrazy a ich úpravy, matematizácia reálnej situácie
6. Funkcie základné pojmy, vzťahy, vlastnosti
7. Lineárne funkcie, rovnice, nerovnice
8. Kvadratické funkcie, rovnice, nerovnice
9. Lineárne lomené funkcie, r
ovnice a nerovnice s neznámou v menovateli
10. Mocninné funkcie, mocniny a odmocniny
11. Goniometrické funkcie, rovnice, nerovnice
12. Trojuholník
13. Štvoruholníky, mnohouholníky
14. Kruh, kružnica
15. Zhodnosť a podobnosť ge
ometrických útvarov, zhodné a podobné
zobrazenia
Druhú časť knihy tvorí 5 autentických testov z prijímacích skúšok, ktoré vytvorila firma Exam pre rôzne vysoké školy v Slovenskej republike v rokoch 1996 až 2001.
Publikácia je určená naj
mä žiakom maturitných ročníkov, ktorí sa pripravujú na maturitu a prijímacie skúšky na VŠ, žiakom nižších ročníkov stredných škôl na opakovanie a zhrnutie jednotlivých tematických celkov a učiteľom matematiky SŠ ako bohatý zdroj testových úloh.
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Formy zahraničnej trhovej angažovanosti
Predložená učebnica s názvom Formy zahraničnej trhovej angažovanosti – Formen des ausländischen Marktengagements je určená pre študentov vysokých škôl, osobitne Právnickej fakulty Trnavskej univerzity v Trnave, a bola pripravená na výučbu dvoch marketingovo zameraných predmetov: Základy národného a medzinárodného marketingu a Formen des ausländischen Marktengagements. Rovnako je však určená tiež širšej marketingovej odbornej i laickej verejnosti.
Učebnica prináša prehľad základných alternatív foriem vstupu, ako aj ďalšej časovo podmienenej angažovanosti podnikateľských subjektov na zahraničných trhoch: osobitne vo vzťahu ku slovenskému odberateľskému trhu a najmä zo strany nemeckofónnych subjektov. Dôvody pre takto vymedzené zameranie učebného textu sú tri: (1.) Nemecko a Rakúsko predstavujú dlhodobo najvýznamnejších obchodných a investičných partnerov Slovenskej republiky; (2.) skutočnosť, že výučba predmetu Formen des ausländischen Marktengagements prebieha v nemeckom jazyku, (3.) v podstate všetky slovenské, ako aj ostatné stredoeurópske teoretické koncepcie foriem zahraničnej trhovej angažovanosti sú dnes v rozhodujúcej miere ovplyvnené práve nemeckofónnymi prístupmi.
Popri teoreticky zameraných učebných textoch v slovenskom a nemeckom jazyku a zhodnotení predstavených prístupov (kapitoly 1, 2, 4 a 5) zahŕňa učebnica aj výsledky a grafické spracovanie dlhodobých prieskumov uskutočnených v rôznych sektoroch nášho národného hospodárstva (kapitola 3). Osobitné časti učebnice tvoria prípadové štúdie: INA, ktorá znázorňuje časovo podmienený vývoj foriem zahraničnej trhovej angažovanosti na konkrétnej firme a obsahovo sa viaže na kapitolu 3 ako aplikačnú časť učebnice; Volkswagen v nemeckom jazyku a SEAT v slovenskom jazyku naopak nadväzujú najmä na kapitoly 1,2, 4 a 5 a slúžia študentom na praktické precvičovanie nadobudnutých znalostí z oblasti foriem zahraničnej trhovej angažovanosti podnikateľských subjektov. Koncern Volkswagen k nám prišiel s doposiaľ najväčšou kapitálovou investíciou a jeho dcérska spoločnosť Volkswagen Slovakia sa stala naším najvýznamnejším exportérom. Keďže španielska automobilka SEAT tvorí súčasť nemeckého koncernu Volkswagen, bola zaradená ako v poradí posledná prípadová štúdia s cieľom objasniť možnosti zahraničnej trhovej angažovanosti bez kapitálovej účasti.
Učebnica ponúka nielen teoretický pohľad na problematiku, ale zobrazuje aj skutočný stav v každodennej podnikateľskej praxi a prostredníctvom zaradených prípadových štúdií plní svoju úlohu aj ako cvičebnica. V piatich kapitolách a troch prípadových štúdiách prináša čitateľovi aj množstvo schém a grafov, tabuľkových prehľadov, mapy a obrázky, ktoré sprehľadňujú či dokumentujú predložené poznatky graficky príťažlivým spôsobom.
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11,62 €