Hľadanie: Intuitivní marketing CZ
zobraziť:
Non testatur
Sochař Jouza prožívá poklidné stáří plné debat o životě v místní vinárně, když mu náhle do života vstoupí třicetiletá Markéta. Vztah s mnohem mladší ženou přinese umělci nejenom vzepjetí tělesné vášně, ale i nový tvořivý impulz. Jouza Markétě slíbí, že vymodeluje její portrét. Žádnou sochu však již dlouhá léta nestvořil, a má proto obavy, jestli to ještě svede. „Udělat hlavu!“ – ta myšlenka sochaře pronásleduje celé týdny. Když se nakonec odhodlá a Markétinu podobu z hlíny vytvoří, dožene ho v jejím portrétu dávno zapadlá minulost. Šokující poznání převrátí celý Jouzův život. Nadešel čas účtování...
Na stiahnutie
2,80 €
Sikertörténetek
Sikert elérni nem könnyű feladat, nagyon kemény munka, egy jó ötlet és hatalmas elszántság áll mögötte. A sikeres vállalkozók vajon hogyan és milyen utat jártak be, erről szólnak a könyvben bemutatott történetek. A szereplők között van 1913-ban alapított és azóta jól működő cég és van csak 5 éve alapított vállalkozás, amely ilyen rövid idő alatt 100 M Ft-os árbevétel ért el. A legtöbben viszont a rendszerváltáskor alapították cégüket, egy garázsból indultak és váltak sikeres vállalkozókká. A bemutatott 52 magyar tulajdonú vállalkozás több, mint 2500 embernek ad munkát és közel 60 Mrd Ft termelési értéket képvisel. Ez egy kis szelete a magyar faiparnak, melynek termelési értéke 2021-ben 45 százalékos növekedéssel elérte a 460 milliárd forintot, és már 2022-es év első két hónapjában 43 százalékos volt a bővülés mértéke. Ezek az adatok is jól reprezentálják a faiparban működő cégek sikereit és fejlődési lehetőségeit. A bemutatott sikeres vállalkozások bizonyítják, hogy a faiparban van fantázia, a faiparba érdemes befektetni.
Vypredané
18,73 €
19,72 €
The Complete Mailing List Toolkit
Looking for a comprehensive book on Mailing Lists & Newsletters in language you can understand?
Tired of wasting your time with books that promise, but fail to deliver details you can put to immediate use?
The Complete Mailing List Toolkit is for you!
Email marketing is not dead as many claim. It is, in fact, the best possible strategy for connecting with readers.
This book, aimed at beginner to intermediate authors, will help you get a better grasp on building a stronger foundation of knowledge, from attracting new subscribers to your mailing list to sending them information they are interested in. Author trainer Barb Drozdowich started teaching in 1986 and has spent decades breaking down technical information for non-technical people. Her books are well researched and not just a recitation of what might “work” based on personal opinion. Barb delves into the advice of leading industry experts and translates all this information into a book that is easy to read!
The Complete Mailing List Toolkit will teach:
How to overcome stumbling blocks and get more readers to join your mailing list
How to tailor your message to meet the needs of your individual audience
How to create attractive newsletters your readers will eagerly anticipate
How to troubleshoot deliverability issues so you can reach more readers
Why quality engagement matters more than subscriber quantity, and much more!
The Complete Mailing List Toolkit is your how-to guide for mastering email outreach and connecting with more readers. If you like practical solutions, down-to-earth explanations, and empowering guidance from an industry expert, the you’ll love Barb Drozdowich’s easy-to-follow book.
Pick up a copy today!
Na stiahnutie
4,20 €
Tarot a jak mu rozumět
NAUČTE SE ROZUMĚT TAROTU
A POZNEJTE, KDY VÁM BUDE ŠTĚSTÍ PŘÁT
Věštění může být velmi prospěšné! Když dostaneme dobrý návod, snadno dokážeme otevřít své intuitivní vnímání a poradit se s kartami, jak máme v nějaké záležitosti postupovat. A pokud poznáme, co nás čeká, je mnohem snadnější uvědomit si, co máme dělat, jaký postoj zaujmout k určitým lidem a kdy třeba raději vyčkat na příznivější dny.
Výklad budoucnosti z tarotových karet je mimořádně oblíbený. Tato šikovná a čtivá knížka naučí čtenáře hravou formou nahlížet do budoucnosti.
Vypredané
8,88 €
9,35 €
How to Start Your Own Business
Discover everything you need to know to turn your big idea into a thriving business with this uniquely visual guide.
Get professional business advice in the palm of your hands. This uniquely visual guide equips you with everything you need to know about making your start-up stand out from the crowd.
This visual reference book is packed with:
- Practical, authoritative information on the skills required to run a small business
- Easy-to-understand graphics
- No-nonsense advice and jargon-free language
- Insightful and inspiring quotes from the most successful minds in business
Clear and practical, authoritative advice come together to make this book a must-have resource in every budding entrepreneur's library! The easy-to-understand page layouts and bold, explanatory illustrations help demystify complex topics such as securing finance, establishing an online presence, and managing finances.
This entrepreneur book gives you all the tools you need to understand how a modern start-up works and then start your own. Whether you're a CEO or an aspiring entrepreneur, the information and advice in How To Start Your Own Business can be applied to anyone.
A Simplistic Business Breakdown
This comprehensive guide to starting your own business acts as an invaluable blueprint for your path to business success. It's the ultimate gift for anyone who wants to learn more about the world of business management.
Complete the Series:
This guide to setting up a small business is part of the How It Works Series from DK Books. Expand your knowledge about business and management even further with How Business Works and How Management Works.
Vypredané
22,75 €
23,95 €
S počítačem do Evropy
K tomuto titulu existuje nové vydanie z roku 2007: S počítačem do EvropyTato publikace je tématicky zaměřena na mezinárodní koncept ECDL a ve spolupráci s Českou společností pro kybernetiku a informatiku ji připravilo naše nakladatelství.
Kolekti
v autorů - Mgr. Antonín Jančařík, PhDr. Jiří Leipert, Ph.D., Ing. Vladimír Očenášek, RNDr. Petra Poulová a Ing. Lenka Švecová - patří u nás v oblasti počítačového vzdělávání k těm nejlepším, což zaručuje vysokou odbornou úroveň knihy. Všichni jmenova
ní autoři jsou držiteli akreditace testera pro ECDL testování. Na přípravě, tvorbě a recenzi publikace se také podílela celá pracovní skupina ECDL-CZ při ČSKI pod vedením Prof. RNDr. Olgy Štěpánkové, CSc., což je zárukou nekompromisního sladění obsah
u publikace s mezinárodními pravidly konceptu ECDL a s obchodně organizačním modelem konceptu ECDL v České republice.
Kniha je jedním z mála výukových materiálů dostupných na trhu v České republice, který byl na základě mezinárodních pravidel koncep
tu ECDL schválen jako vhodný přípravný materiál k testům ECDL podle nejnovější mezinárodně platné definice počítačové gramotnosti. Publikace S POČÍTAČEM DO EVROPY je nositelem prestižní známky kvality Schválený výukový materiál pro ECDL Sylabus 4.
0.
Vypredané
11,00 €
11,58 €
Slovensko nemecký ekonomický slovník
Slovník obsahuje aktuálnu slovnú zásobu zo všetkých oblastí ekonomickej teórie i praxe: z národohospodárskej i podnikovej sféry, z marketingu i manažmentu, z oblasti bankovníctva, finančníctva, burzovníctva, daňovníctva, poisťovníctva, účtovníctva, výpočtovej techniky a medzinárodných vzťahov. Heslo sa uvádza s príkladmi slovných spojení, fráz a klišé (približne 50 000 hesiel a väzieb). Slovensko-nemecký ekonomický slovník nadväzuje na Nemecko-slovenský ekonomický slovník, ktorý už vyšiel v rozsiahlej verzii (tiež približne 50 000 hesiel a väzieb).
Rewriting the Rules of the European Economy
The problems of today's Europe can be traced directly to the rewriting of the "rules of the economic game" that has taken place over several decades under the strong influence of neoliberalism. If Europe is to return to the innovative and dynamic economy it once had-and if there is to be shared prosperity, social solidarity and justice across Europe-the rules must be rewritten once again. With the Foundation for European Progressive Studies (FEPS), Joseph E. Stiglitz lays out comprehensive programmes and policies designed to relieve the suffering of Europeans and restore a prosperous and equitable European Union.
Vypredané
23,70 €
24,95 €
Impulse Society What s Wrong with Getting What We Want
What do soaring debt, endemic narcissism, road rage, political attack ads and killer drones share in common? All are symptoms of a society that moves, reflexively and relentlessly, to exploit the fastest, most efficient means to any end, without regard to cost. This is the 'impulse society' in which we live. In every facet of postindustrial society - the way we eat, the way we communicate and entertain, the way we work, the way we court lovers and raise children, educate and govern - technology and affluence has let us reach our goals with a speed and efficiency unimaginable even a generation ago. But the result is not all milk, honey, and gold. Companies now reflexively maximise short-term gain at the expense of long-term success. Politicians resort with ever-greater speed to nasty campaign tactics, and can count on their damaging claims to spread before the facts catch up with them. Consumers engage in serial over-indulgence and pursue instant gratification of every whim with speed and greed. The costs of living this way are substantial: financial volatility, health epidemics, environmental exhaustion and political paralysis, to say nothing of a growing, gnawing dissatisfaction. In this epoch-defining book, Paul Roberts traces the roots of this problem, damningly revealing how it has permeated society, and cogently argues how it may, perhaps, still be reversed.
Vypredané
12,30 €
12,95 €
Branded Interactions: Creating the Digital Experience
Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only one part of interactive brand identity. The importance of mobile apps for smartphones and tablets has grown exponentially in recent years, while interactive touch points and billboards are increasingly found in the real world. The interface is now the brand. This book is designed to guide the reader through the process of digital brand design in five key phases: discovering a demographic, defining an action plan, designing an interface, delivering a quality product, and distributing the design to the marketplace. All the sections are packed with real-world examples, case studies and interviews with experts from leading brands and interactive agencies. A wealth of design documentation and diagrams helps to build a solid framework for any project, incorporating brand strategy at every stage while remaining flexible enough to incorporate change and creativity.
Vypredané
57,00 €
60,00 €
The Happiness Project, Tenth Anniversary Edition
"This book made me happy in the first five pages." -AJ Jacobs, author of The Year of Living Biblically: One Man's Humble Quest to Follow the Bible as Literally as Possible
Award-winning author Gretchen Rubin is back with a bang, with The Happiness Project. The author of the bestselling 40 Ways to Look at Winston Churchill has produced a work that is "a cross between the Dalai Lama's The Art of Happiness and Elizabeth Gilbert's Eat, Pray, Love." (Sonya Lyubomirsky, author of The How of Happiness: A Scientific Approach to Getting the Life You Want) In the vein of Julie and Julia, The Happiness Project describes one person's year-long attempt to discover what leads to true contentment. Drawing at once on cutting-edge science, classical philosophy, and real-world applicability, Rubin has written an engaging, eminently relatable chronicle of transformation.
Future-Proof Your Business
A Financial Times book of the month
It has never been more important for business leaders to look to the future. Yet, when we are living through some of the most uncertain times we have ever faced, it can feel daunting to know where to start.
In Future-Proof Your Business, applied futurist Tom Cheesewright will reveal industry techniques and tools to help you:
- Scan the near horizon for incoming shocks
- Look to the far future to define long-term strategy
- Accelerate decision-making in your business
- Delegate power to the front line, speeding your response
- Streamline your organisation so it's agile and can adapt to change
In our uncertain times, leaders who keep their focus on the future will be the ones who prevail.
Vypredané
10,93 €
11,50 €
More - New 3 SB + Cyber Homework + Online Resources
MORE! Second edition is a four-level English course from highly respected authors that inspires young teenagers to learn. A code in the Student's Book gives students access to both Cyber Homework and other web resources. With Cyber Homework students can practise reading and listening comprehension as well as grammar and vocabulary. They can receive immediate feedback from their teacher and upload their culture projects for other students to vote. Thanks to automated marking, Cyber Homework makes it easy for teachers to monitor their students' homework. It is also a safe communication environment. Visit cambridge.org/elt/more for more information. Additional web resources deliver fun interactive quizzes and module tests for students to check their progress.
Na sklade 2Ks
12,73 €
13,40 €
Challenger Customer
The long-awaited sequel to the bestselling sales classic The Challenger Sale. 'A handbook of practices that will help you get into your customers' heads, deliver good value, and win the sale' Daniel H Pink, author of To Sell is Human and Drive Four years ago, the authors behind The Challenger Sale overturned decades of conventional wisdom with a bold new approach to sales. Now they reveal something even more surprising: the highest-performing sales teams don't focus on friendly, attentive customers. Instead, they target challenger customers. Challenger customers are sceptical, less interested in meeting, and ultimately indifferent as to who wins the deal. But they also have the credibility, persuasive skill and will to challenge the status quo that will get a deal to the finish line far more often than customers who are easier to connect with. Based on new CEB research from thousands of B2B marketers, sellers and buyers around the world, The Challenger Customer shows you how to find these 'mobilizers' and equip them with the tools to effectively challenge their own organizations on your behalf. This ground-breaking book is the blueprint you need to make the sale again and again.
Vypredané
14,20 €
14,95 €
The Freelance Way
Největší bestseller Melvilu vydaný po roce 2016 míří do světa!
A protože freelancing (neboli podnikání na volné noze) je celosvětový fenomén, který Robertova kniha rozebírá do větší hloubky i šíře než zahraniční tituly, rozhodli jsme se ji vydat také v angličtině a dalších jazycích. Půjde o nejodvážnější vydavatelský počin v 12leté historii Melvilu, a pokud se podaří, téměř jistě otevře cestu do světa také dalším českým autorům literatury faktu.
Robert knihu přepracoval pro mezinárodní čtenářské publikum a přidal přes 350 změn, obrázků, cvičení, zdrojů a příkladů ze světa včetně doporučení, která mu exkluzivně zaslali světoví autoři David Allen (GTD), David H. Hansson (Basecamp, Restart), Adam Grant (Dávat a brát) a Austin Kleon (Ukaž, co děláš). Úvodní část zkrátil a výsledný rukopis je o třetinu kratší než 760stránková česká předloha.
Oslovili jsme zkušeného překladatele Erika Pipera, který jako rodilý mluvčí rukopis převedl do svěží soudobé angličtiny, přičemž zachoval styl a ducha originálu. Na textu dále pracoval americký editor Scott Hudson a aby toho nebylo málo, Robert ještě přizval tucet zkušených freelancerů z půlky světa na závěrečnou oponenturu. Výsledkem je strhující odborná kniha, která se čte jako po másle.
——
Freelancing is by far the simplest approach to doing business on the free market. With very little capital, risk and equipment, you can turn gigs and side jobs into a successful business career, become your own boss and do meaningful, well-paid work.
Yet over time, freelancing may also prove to be quite a challenge for your self-management, for a freelancer is both an expert and a businessperson. Failing to recognize this leads many freelancers to a bitter end, so developing both your expertise and business skills is essential for attaining sustainable professional growth and better profits.
There’s just one more catch. You may soon find out that the rules for success written for companies and startups lack relevance for freelancers. Freelancing is so distinct, that what you need isn’t just any business strategy, but the freelance strategy. In other words, you need this book.
The Freelance Way is THE business book for independent professionals. It presents the best available and fully up-to-date freelance know-how, compiled from hundreds of quality sources, including surveys, the latest market data, advice from world-class experts, as well as real-life experiences and stories from hundreds of professionals in different fields and countries, which makes the book highly relevant to freelancers worldwide.
The contents of this volume cover all the basics and best practices for beginning freelancers, as well as advanced career strategies and tools for freelance veterans. There are practical tips for greater productivity, successful teamwork, smart pricing, powerful business negotiations, bulletproof personal finance, effective marketing, and much more.
Regardless if you've been in business for 20 years, or are just starting out, this book will help you to grow, avoid countless mistakes and develop a successful personal business based on your expertise and good name, to live a free, independent, and fulfilled life.
This book will help you if:
- You are a freelancer.
- You are dealing with freelance problems that people around you don’t understand.
- You are considering quitting your job to freelance and are afraid to take risks.
- You are just starting out in small business.
- You have been freelancing for a long time and want to acquire new business skills.
- You are thinking about your career strategy and where will you be in ten or twenty years.
- You are doing gigs alongside your daily job or studies and it already resembles a business.
- You are self-employed, working for a single client and want to be more independent.
- You are running a company or agency founded by you and on your good name.
- You want to understand freelancers, freelancing and the gig economy in general.
About the author
Rob
Predaj skončil
17,45 €
dostupné aj ako:
The Contamination of the Earth
The trajectories of pollution in global capitalism, from the toxic waste of early tanneries to the poisonous effects of pesticides in the twentieth century.
Through the centuries, the march of economic progress has been accompanied by the spread of industrial pollution. As our capacities for production and our aptitude for consumption have increased, so have their byproducts-chemical contamination from fertilizers and pesticides, diesel emissions, oil spills, a vast "plastic continent" found floating in the ocean. The Contamination of the Earth offers a social and political history of industrial pollution, mapping its trajectories over three centuries, from the toxic wastes of early tanneries to the fossil fuel energy regime of the twentieth century.
The authors describe how, from 1750 onward, in contrast to the early modern period, polluted water and air came to be seen as inevitable side effects of industrialization, which was universally regarded as beneficial. By the nineteenth century, pollutants became constituent elements of modernity. The authors trace the evolution of these various pollutions, and describe the ways in which they were simultaneously denounced and permitted. The twentieth century saw new and massive scales of pollution: chemicals that resisted biodegradation, including napalm and other defoliants used as weapons of war; the ascendancy of oil; and a lifestyle defined by consumption. In the 1970s, pollution became a political issue, but efforts-local, national, and global-to regulate it often fell short. Viewing the history of pollution though a political lens, the authors also offer lessons for the future of the industrial world.
Stop Reading the News
STOP READING THE NEWS is a vital toolkit for managing the upsetting coronavirus news cycle and finding equilibrium and calm at a time of chaos and uncertainty
In 2013 Rolf Dobelli stood in front of a roomful of journalists and proclaimed that he did not read the news. It caused a riot. Now he finally sets down his philosophy in detail. And he practises what he preaches: he hasn't read the news for a decade.
Stop Reading the News is Dobelli's manifesto about the dangers of the most toxic form of information - news. He shows the damage it does to our concentration and well-being, and how a misplaced sense of duty can misdirect our behaviour.
From the author of the bestselling The Art of Thinking Clearly, Rolf Dobelli's book offers the reader guidance about how to live without news, and the many potential gains to be had: less disruption, more time, less anxiety, more insights. In a world of increasing disruption and division, Stop Reading the News is a welcome voice of calm and wisdom.
Vypredané
15,68 €
16,50 €
The Freelance Way
Největší bestseller Melvilu vydaný po roce 2016 míří do světa! Kniha Roberta Vlacha Na volné noze: Podnikejte jako profesionálové byla v roce 2017 naší nejúspěšnější novinkou co do prodejů i hodnocení čtenářů: Heuréka 95 %, Kosmas 96 %, Dobrovský 94 %, Martinus 92 %, Goodreads 90 %, Alza 96 %, Zboží.cz 95 % atd. A protože freelancing (neboli podnikání na volné noze) je celosvětový fenomén, který Robertova kniha rozebírá do větší hloubky i šíře než zahraniční tituly, rozhodli jsme se ji vydat také v angličtině a dalších jazycích.
Robert knihu přepracoval pro mezinárodní čtenářské publikum a přidal přes 350 změn, obrázků, cvičení, zdrojů a příkladů ze světa včetně doporučení, která mu exkluzivně zaslali světoví autoři David Allen (GTD), David H. Hansson (Basecamp, Restart), Adam Grant (Dávat a brát) a Austin Kleon (Ukaž, co děláš). Úvodní část zkrátil a výsledný rukopis je o třetinu kratší než 760stránková česká předloha.
Oslovili jsme zkušeného překladatele Erika Pipera, který jako rodilý mluvčí rukopis převedl do svěží soudobé angličtiny, přičemž zachoval styl a ducha originálu. Na textu dále pracoval americký editor Scott Hudson, a aby toho nebylo málo, Robert ještě přizval tucet zkušených freelancerů z půlky světa na závěrečnou oponenturu. Výsledkem je strhující odborná kniha, která se čte jako po másle.
About the book
Freelancing is by far the simplest approach to doing business on the free market. With very little capital, risk and equipment, you can turn gigs and side jobs into a successful business career, become your own boss and do meaningful, well-paid work.
Yet over time, freelancing may also prove to be quite a challenge for your self-management, for a freelancer is both an expert and a businessperson. Failing to recognize this leads many freelancers to a bitter end, so developing both your expertise and business skills is essential for attaining sustainable professional growth and better profits.
Theres just one more catch. You may soon find out that the rules for success written for companies and startups lack relevance for freelancers. Freelancing is so distinct, that what you need isnt just any business strategy, but the freelance strategy. In other words, you need this book.
The Freelance Way is THE business book for independent professionals. It presents the best available and fully up-to-date freelance know-how, compiled from hundreds of quality sources, including surveys, the latest market data, advice from world-class experts, as well as real-life experiences and stories from hundreds of professionals in different fields and countries, which makes the book highly relevant to freelancers worldwide.
The contents of this volume cover all the basics and best practices for beginning freelancers, as well as advanced career strategies and tools for freelance veterans. There are practical tips for greater productivity, successful teamwork, smart pricing, powerful business negotiations, bulletproof personal finance, effective marketing, and much more.
Regardless if you've been in business for 20 years, or are just starting out, this book will help you to grow, avoid countless mistakes and develop a successful personal business based on your expertise and good name, to live a free, independent, and fulfilled life.
# This book will help you if:
- You are a freelancer.
- You are dealing with freelance problems that people around you dont understand.
- You are considering quitting your job to freelance and are afraid to take risks.
- You are just starting out in small business.
- You have been freelancing for a long time and want to acquire new business skills.
- You are thinking about your career strategy and where will you be in ten or twenty years.
- You are doing gigs alongside your daily job or studies and it already resembles a business.
- You are self-employed, working for a single client and want to be more independent.
- You are running a company or agency founded by you and on your good name.
- You
dostupné aj ako:
The Number Bias
The Number Bias combines vivid storytelling with authoritative analysis to deliver a warning about the way numbers can lead us astray - if we let them.' - Tim Harford
Even if you don't consider yourself a numbers person, you are a numbers person. The time has come to put numbers in their place. Not high up on a pedestal, or out on the curb, but right where they belong: beside words.
It is not an overstatement to say that numbers dictate the way we live our lives. They tell us how we're doing at school, how much we weigh, who might win an election and whether the economy is booming. But numbers aren't as objective as they may seem; behind every number is a story. Yet politicians, businesses and the media often forget this - or use it for their own gain.
Sanne Blauw travels the world to unpick our relationship with numbers and demystify our misguided allegiance, from Florence Nightingale using statistics to petition for better conditions during the Crimean War to the manipulation of numbers by the American tobacco industry and the ambiguous figures peddled during the EU referendum.
Taking us from the everyday numbers that govern our health and wellbeing to the statistics used to wield enormous power and influence, The Number Bias counsels us to think more wisely.
'A beautifully accessible exploration of how numbers shape our lives, and the importance of accurately interpreting the statistics we are fed.' - Angela Saini, author of Superior
Vypredané
18,00 €
18,95 €