Hľadanie: Marketing CZ
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The Pomodoro Technique
Available in bookshops for the first time, the internationally acclaimed time management system that has been used by millions, written by Francesco Cirillo, creator of the Pomodoro Technique. We all face the same problem: we're constantly busy but we never seem to get anything done. We know we should focus on the task in hand, but it feels impossible with so many distractions and demands on our time.
We all need The Pomodoro Technique. This deceptively simple tool, now being used by more than 2 million people around the world, helps us regain control and achieve our goals. It transforms both work and home life by splitting days into 25-minute `pomodoros', which focus our minds and make us far more productive.
Drawing on more than two decades of refinement and thinking, this powerful little book will teach you how to . . .
-Work with time-Eliminate burnout-Manage distractions-Create a better work/life balance. . .
all using only a pen, some paper and a timer. Start now - and join the Pomorodo revolution. Fully updated edition with exclusive material on teamwork - to make you and your team more dynamic than ever.
Vypredané
14,20 €
14,95 €
Talk Like TED
Discover the secrets to a perfect TED Talk and learn how to deliver an exceptional presentation with Carmine Gallo's Talk Like TED.
TED Talks have redefined the elements of a successful presentation and become the gold standard for public speaking around the world. And yet the techniques that top TED speakers use are the same ones that will make any presentation more dynamic, fire up any team, and give anyone the confidence to overcome their fear of public speaking.
Communications coach and bestselling author of The Presentation Secrets of Steve Jobs, Carmine Gallo has broken down the top TED Talks and interviewed the most popular TED presenters to uncover the nine secrets of all successful TED presentations. From 'Unleashing the Master Within' and 'Delivering Jaw Dropping Moments' to 'Sticking to the 18-minute Rule' Gallo provides a step-by-step method that makes it possible for anyone to create, design, and deliver a TED-style presentation that is engaging, persuasive, and memorable.
Ideas are the true currency of the 21st century, and Talk Like TED gives readers a way to create presentations around the ideas that matter most to them, presentations that will energize their audiences to spread those ideas, launch new initiatives, and reach their highest goals.
Vypredané
12,30 €
12,95 €
How to Fix Your Sh*t : A Straightforward Guide to a Better Life
Have you ever dreamt of doing something new - setting up a business, getting in shape, or writing a novel - but haven't gotten round to actually doing it? Does 'now' never feel like a good time to start? The time has come.
In January 2015, entrepreneur and bestselling author Shaa Wasmund made a decision: to finally get what she wanted. Years after packing in her business (and her salary) to take the plunge, life is everything she hoped it would be. As she discovered, the key to getting what you want is within reach.
Building on her many years of professional experience and inspired by her own personal challenges and sh*t-fixing moments, How to Fix Your Sh*t is your pocket life coach. In this simple and systematic guide, Wasmund will empower you to conquer fear, ditch the excuses and start living your best life today.
Vypredané
15,68 €
16,50 €
Lead Successful Projects
Are you struggling to juggle multiple projects? Do you often lose control of your budget? Does communicating your progress to the rest of your team cause you undue stress?
Project management is an essential skill for anyone who needs to get things done in any organisation, and is absolutely critical for anyone leading strategic change. In Lead Successful Projects, the Penguin Business Expert guide, Antonio Nieto-Rodriguez introduces a simplified but strategic approach to project management developed over the last 20 years coaching executives, managers and MBAs.
Learn how to break down your project into manageable elements, define smart goals and meet them in this concise and practical guide to project success.
Vypredané
10,93 €
11,50 €
Create a Gender Balanced Workplace
Gender balance is first and foremost a business issue. McKinsey estimates we could add 28 trillion to global GDP if we achieved gender equality everywhere - that is more than the GDPs of the US and China combined. But it is so much more than that. Gender balance is one of the best levers we can pull to build better managers and leaders at every level, improve team performance and create better cultures where everyone can thrive.
In the Penguin Experts: Create a Gender-Balanced Workplace, Ann Francke, the CEO of the Chartered Management Institute (CMI), introduces her solution to combating the problems at the heart of the continued imbalance and offers clear, actionable strategies for making a positive change in your organisation.
Vypredané
10,93 €
11,50 €
Factfulness (Illustrated)
FACTFULNESS: the stress-reducing habit of only having opinions for which there are strong supporting facts.
Things aren't as bad as we think. Fact.
When asked simple questions about global trends - why the world's population is increasing; how many young women go to school; how many of us live in poverty - we systematically get the answers wrong. So wrong that a chimpanzee choosing answers at random will consistently outguess journalists, Nobel laureates, and investment bankers.
In Factfulness, legendary statisticians Hans, Anna and Ola Rosling offer a radical new explanation of why this happens, and reveal the ten instincts that distort our perspective.
It turns out that the world, for all its imperfections, is in a much better state than we might think. But when we let the bad news take on outsize proportions instead of embracing a worldview based on facts, we can lose our ability to focus on the things that threaten us most.
Inspiring and revelatory, filled with lively anecdotes and moving stories, Factfulness is an urgent and essential book that will change the way you see the world
Vypredané
28,45 €
29,95 €
A Random Walk Down Wall Street
Today's stock market is not for the faint hearted. At a time of frightening volatility, the answer is to turn to Burton G. Malkiel's advice in his reassuring, authoritative, gimmick-free and perennially best-selling guide to investing. Long established as the first book to purchase before starting a portfolio, A Random Walk Down Wall Street now features new material on "tax-loss harvesting"; the current bitcoin bubble and automated investment advisers; as well as a brand-new chapter on factor investing and risk parity. And as always, Malkiel's core insights-on stocks and bonds, as well as investment trusts, home ownership and tangible assets like gold and collectibles-along with the book's classic life-cycle guide to investing, will help restore confidence and composure to anyone seeking a calm route through today's financial markets.
We Have a Deal
SHORTLISTED FOR 'BEST COMMUTER READ', CMI MANAGEMENT BOOK OF THE YEAR 2017
How do you ask for a promotion, deliver tough news to clients, or secure investment for your new business?
The answer is negotiation. It is the most important skill you can develop to get what you want in business and life. No matter how much experience you've got, We Have a Deal can help you to improve your negotiation skill - developing an awareness of your habits and abilities, recognising what's really going on in a deal, and building a flexible approach that is confident and appropriate to each situation.
Negotiation expert Natalie Reynolds moves beyond the old-fashioned rules of deal making to explore why people react the way they do in certain situations and how can we use that knowledge to get a good deal. Her five-step DEALS method has helped individuals and organisations to excel at all kinds of negotiation, from clinching a pay rise to resolving disputes, from developing partnerships to shaking hands on multi-million dollar deals.
We Have a Deal will help you to overcome obstacles, work with different personalities and in varied cultures, and develop an intelligent and flexible approach will empower you to get the best deal, every time.
Vypredané
11,35 €
11,95 €
Lacná kniha Na co lidé slyší (-70%)
Význam řečnického umění znali a studovali už staří Řekové. Poznatky současné neurovědy ve spojení s principy starými tisíce let posouvají toto studium a jeho praktické využití na novou úroveň. Simon Lancaster, jeden z předních světových expertů na komunikaci, který píše projevy stejně tak pro špičkové politiky jako pro manažery velkých firem, nabízí nový pohled na obor, jenž se v našich podmínkách na několik desetiletí ocitl mimo hlavní vývojové proudy. Principy tohoto umění však platit nepřestaly: vždy jde o to, jak působit na instinkty, emoce a logické myšlení posluchačů. Existují přitom určité osvědčené techniky a nástroje, jak toho lze dosáhnout (heslo „učit se, učit se, učit se“ je toho drobnou ukázkou). Tomu, kdo je zvládne, dávají velkou moc. A není to nic iluzorního: účinky jsou srovnatelné s drogami. Přestože se toto komunikační umění zrodilo v politice, jeho uplatnění v dnešním světě je daleko širší, ať již jde o právo, public relations, marketing, reklamu a média, ale třeba i o vědu. Lancaster nicméně zdůrazňuje jeho význam především v kontextu vedení lidí. Jak je přesvědčit? Jak je získat na svoji stranu? Co jim nabídnout? Jak se postarat, aby se cítili dobře? I když by nemělo jít o vítězství formy nad obsahem, kniha obsahuje řadu příkladů a informací, které mohou být užitečné jak pro ty, které si tento „tajný jazyk vůdců“ chtějí osvojit a pracovat s ním, tak pro ty, kteří se chtějí mít na pozoru před manipulací.
Vypredané
4,50 €
14,99 €
dostupné aj ako:
Micromastery
We read that we must be passionate about only one thing, that 10,000 hours of hard practice is needed to achieve mastery. But in fact most successful people, including Nobel prize winners, nurture multiple areas of knowledge and activity that feed their central subject.
Whether it's making a perfect souffle, dancing a tango or lighting a fire, when we take the time to cultivate small and quantifiable areas of expertise, we change everything. We become faster and more fearless learners, spot more creative opportunities, improve our brain health and boost our happiness. We see knowledge itself completely differently. The skills acquired in painting a door flawlessly or growing delicious chillies will unexpectedly transform your life.
So start small. Start specific. But start - and you'll be on the path to mastery.
Vypredané
11,88 €
12,50 €
The Real-Life Mba
Business authors Jack and Suzy Welch return, nearly a decade after publishing their international bestseller, Winning, to tackle the most pressing business challenges in the modern world. From creating winning strategies to leading and managing others The Real Life MBA acts as an essential guide for every person in business today - and tomorrow.
You can talk about theories, concepts, and ideologies all you want, but when it gets right down to it, winning in business is all about mastering the gritty, inescapable, make-or-break, real-life dilemmas that define the new economy, the old economy, and everything in between. My boss is unbearable. I'm stuck in career purgatory. My team lacks enthusiasm. Our IT department is incompetent. Our strategy is outdated. We don't understand our Chinese partners. We're just not growing.
This is the real stuff of work today.
In the decade since their international best-seller Winning was published, Jack and Suzy Welch have dug deeper into the world of business than ever before , travelling the world consulting to businesses of every size and in every industry, working closely with entrepreneurs from Mumbai to Silicon Valley, starting their own company, and owning and managing more than 40 companies through private equity. Coupled with Jack's 20 years of iconic leadership at GE and Suzy's tenure as editor of the Harvard Business Review, their new database of knowledge infuses the pages of The Real Life MBA with fresh, relevant stories and equally powerful solutions.
Vypredané
18,00 €
18,95 €
The Little Book of Common Sense Investing
The best-selling investing "bible" offers new information, new insights, and new perspectives
The Little Book of Common Sense Investing is the classic guide to getting smart about the market. Legendary mutual fund pioneer John C. Bogle reveals his key to getting more out of investing: low-cost index funds. Bogle describes the simplest and most effective investment strategy for building wealth over the long term: buy and hold, at very low cost, a mutual fund that tracks a broad stock market Index such as the S&P 500.
While the stock market has tumbled and then soared since the first edition of Little Book of Common Sense was published in April 2007, Bogle’s investment principles have endured and served investors well. This tenth anniversary edition includes updated data and new information but maintains the same long-term perspective as in its predecessor.
Bogle has also added two new chapters designed to provide further guidance to investors: one on asset allocation, the other on retirement investing.
A portfolio focused on index funds is the only investment that effectively guarantees your fair share of stock market returns. This strategy is favored by Warren Buffett, who said this about Bogle: “If a statue is ever erected to honor the person who has done the most for American investors, the hands-down choice should be Jack Bogle. For decades, Jack has urged investors to invest in ultra-low-cost index funds. Today, however, he has the satisfaction of knowing that he helped millions of investors realize far better returns on their savings than they otherwise would have earned. He is a hero to them and to me.”
Bogle shows you how to make index investing work for you and help you achieve your financial goals, and finds support from some of the world's best financial minds: not only Warren Buffett, but Benjamin Graham, Paul Samuelson, Burton Malkiel, Yale’s David Swensen, Cliff Asness of AQR, and many others.
This new edition of The Little Book of Common Sense Investing offers you the same solid strategy as its predecessor for building your financial future.
Build a broadly diversified, low-cost portfolio without the risks of individual stocks, manager selection, or sector rotation.
Forget the fads and marketing hype, and focus on what works in the real world.
Understand that stock returns are generated by three sources (dividend yield, earnings growth, and change in market valuation) in order to establish rational expectations for stock returns over the coming decade.
Recognize that in the long run, business reality trumps market expectations.
Learn how to harness the magic of compounding returns while avoiding the tyranny of compounding costs.
While index investing allows you to sit back and let the market do the work for you, too many investors trade frantically, turning a winner’s game into a loser’s game. The Little Book of Common Sense Investing is a solid guidebook to your financial future.
Vypredané
22,33 €
23,50 €
Radical Simplicity
The key to rising to the top of your company lies in a simple message and philosophy.
The ultimate inspirational story for ambitious innovators, market-disruptors, and global business entrepreneurs.
Celebrating DHL's fiftieth anniversary as a world-leading delivery company, global CEO Ken Allen tells the unique story of his journey to the top of the industry. In this business memoir, he shares the strategies and skills he has developed throughout his career, drawing on both his core values and extensive experience.
This book is an inimitable guide to succeeding in any business, focusing on strategy and practical advice while revealing the simple lessons you need to learn to excel in life and work. It is an accessible read for entrepreneurs and managers at any stage of their career, packed with motivational material and no-nonsense tips.
This simple and honest book is a must-have for anyone looking to reach the top of their field.
Vypredané
22,75 €
23,95 €
Indistractable
We are living through a crisis of distraction. Plans get sidetracked, friends are ignored, work never seems to get done.
Why does it feel like we're distracting our lives away?
In Indistractable, behavioural designer Nir Eyal shows what life could look like if you followed through on your intentions. Instead of suggesting a digital detox, Eyal reveals the hidden psychology driving you to distraction, and teaches you how to make pacts with yourself to keep your brain on track. Indistractable is a guide to making decisions and seeing them through.
Empowering and optimistic, this is the book that will help you design your time, realise your ambitions, and live the life you really want.
Vypredané
17,05 €
17,95 €
After Piketty
A Foreign Affairs Best Book of the Year"An intellectual excursion of a kind rarely offered by modern economics."-Foreign AffairsThomas Piketty's Capital in the Twenty-First Century is the most widely discussed work of economics in recent years. But are its analyses of inequality and economic growth on target? Where should researchers go from there in exploring the ideas Piketty pushed to the forefront of global conversation? A cast of leading economists and other social scientists-including Emmanuel Saez, Branko Milanovic, Laura Tyson, and Michael Spence-tackle these questions in dialogue with Piketty. "A fantastic introduction to Piketty's main argument in Capital, and to some of the main criticisms, including doubt that his key equation...showing that returns on capital grow faster than the economy-will hold true in the long run."-Nature"Piketty's work...laid bare just how ill-equipped our existing frameworks are for understanding, predicting, and changing inequality.
This extraordinary collection shows that our most nimble social scientists are responding to the challenge."-Justin Wolfers, University of Michigan
Vypredané
18,95 €
19,95 €
Secrets of Closing the Sale
Learn the art of persuasion from a master salesman and discover how to change a "no thanks" to "yes, please!" Includes up-to-date business models and success stories.
Full of entertaining stories and real-life illustrations, this classic book will give you the strategies you need to become proficient in the art of effective persuasion, including how to project warmth and integrity, increase productivity, overcome objections, and deal respectfully with challenging prospects. This new edition includes fresh opening and closing chapters as well as tips and examples throughout that illustrate the relevance of these truths in the marketplace today. Also includes a foreword written by Tom Ziglar.
Vypredané
18,95 €
19,95 €
Šest dnů, které otřásají motocyklovým světem
Kniha z vydavatelství Moto-Public s názvem "Šest dnů, které otřásají motocyklovým světem" přináší kompletní historii Mezinárodní motocyklové šestidenní od roku 1913 až po současnost. Barevná výpravná publikace, jejímž autorem je známý autor motoristických titulů Jan Lahner, má 304 stran a obsahuje téměř 800 unikátních fotografií ze všech ročníků této nejtěžší motocyklové soutěže. Kniha se kromě československé a české účasti na šestidenní věnuje technice soutěžních motocyklů Jawa a ČZ a najdete v ní i kompletní výsledky jednotlivých ročníků. Podobná publikace o šestidenní ještě ve světě nikdy nevyšla, a tak lze předpokládat, že o ni bude mezi českými motoristickými příznivci velký zájem.
Vypredané
25,94 €
27,30 €
Lacná kniha Epica 25 (-90%)
"Epica 25: Europes Best Advertising" brings together images from all the 2011/12 "Epica" Award winners, featuring more than 850 commercials, print ads, innovative media ideas, publications, internet sites, direct marketing operations, packaging design projects and integrated campaigns. It is a unique source of information for all those interested in contemporary European creative trends. The content is conveniently arranged by product category with creative credits and brief explanations where necessary.
Vypredané
6,50 €
64,99 €
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