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Na sklade máme až 50 000 kníh.
Tituly skladom doručíme do Vianoc.
Malcolm Gladwell: Tipping Point
Počet strán: 288
Väzba: mäkká, brožovaná
EAN: 9780316679077
Jazyk: anglický
ISBN: 9780316679077
Dátum vydania: 1. januára 2006
Vydavateľstvo:  Hachette Book Group

Tipping Point

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Naša cena: 7,59 
Bežná cena: 7,99 €
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O knihe: The Tipping Point is that magical moment when an idea, trend, or social behaviour crosses a threshhold, tips, and spreads like wildfire. Just as a sick individual in a crowded store can start can epidemic of the flu, so too can a small but precisely

targeted push cause a fashion trend or the popularity of a new restaurant to take off overnightor crime or drug use to taper off. Gladwell has explored this theory to great acclaim in several articles in The New Yorker. Here, he shows how very minor

adjustments in products and ideas can make them more likely to become hugely popular. He reveals how east it is to cause group behaviour to tip in a desirable direction by making small changes in our immediate environment. The Tipping Point contains

a profoundly hopeful idea that people will embrace for its sense and simplicity: one imaginative person, applying a well-placed lever, can move the world. Examples are recognizable: in the New York subways, removing graffiti caused a dramatic reducti

on in crime; a specific hip group of teenagers wore Hush Puppies and suddenly sparked a national craze. This is a book that should be read by everyone in business, politics, marketing, advertising, and anyone interested in trends, fashion, fads, poli

cy making, and human behaviour. In other words, all of us. A brilliant and groundbreaking book. Author looks at why major changes in our society so often happen suddenly and unexpectedly. An intellectual adventure story written with an infectious ent

husiasm for the power and joy of new ideas.

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