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Creating a Brand Identity - A Guide for Designers
Creating a Brand Identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries - digital media, fashion, advertising, product design, packaging, retail and more.
Inventology
Find out where great ideas come from. A father cleans up after his toddler andimaginesa cup that won't spill. An engineerwatches people using walkie-talkies and has an idea.A doctor figures out how to deliver patients to the operating room before they die.By studying inventions like these the sippy cup, the cell phone, and an ingenious hospital bed we can learn how people imagine their way around "impossible" problems to discover groundbreaking answers. Pagan Kennedy reports on how these enduring methods can be adapted tothe twenty-first century, as millions of us deploy tools like crowdfunding, big data, and 3-D printing to find hidden opportunities. "Inventology"usesthestoriesof inventors and surprising researchto reveal the steps that produce innovation. As Kennedy argues, recent advances in technology and communication have placed us at the cusp of a golden age;it's now more possible than ever before to transform ideas into actuality."Inventology" is a must-read fordesigners, artists, makers and anyone else who is curious about creativity. By identifying the steps of the invention process, Kennedy reveals the imaginative tools required to solve our most challenging problems."
Anne Of Green Gables - Oxford Bookworm Library 2
Classics, modern fiction, non-fiction and more. Written for secondary and adult students the Oxford Bookworms Library has seven reading levels from A1-C1 of the CEFR. Listen along with downloadable MP3 audio. Marilla Cuthbert and her brother Matthew want to adopt an orphan, to help on the farm at Green Gables. They ask for a boy, but they get Anne, who has red hair and freckles, and who talks and talks and talks. They didn't want a girl, but how can they send a child back, like an unwanted parcel? So Anne stays, and begins a new life in the sleepy, quiet village of Avonlea in Canada. But it is not so quiet after Anne comes to live there...CEFR A2/B1 Word count 5,860
Little Life
ONE OF THE BEST BOOKS OF THE YEAR "The New York Times" "The Washington Post" "The Wall Street Journal" NPR "Vanity Fair" "Vogue" "Minneapolis Star Tribune" "St. Louis Post-Dispatch" "The Guardian " "O, The Oprah Magazine" Slate "Newsday" Buzzfeed "The Economist" " Newsweek" "People" " Kansas City Star" Shelf Awareness "Time Out New York " " Huffington Post" Book Riot Refinery29 "Bookpage" "Publishers Weekly Kirkus" WINNER OF THE KIRKUS PRIZE A MAN BOOKER PRIZE FINALIST A NATIONAL BOOK AWARD FINALIST "A Little Life" follows four college classmates broke, adrift, and buoyed only by their friendship and ambition as they move to New York in search of fame and fortune. While their relationships, which are tinged by addiction, success, and pride, deepen over the decades, the men are held together by their devotion to the brilliant, enigmatic Jude, a man scarred by an unspeakable childhood trauma. A hymn to brotherly bonds and a masterful depiction of love in the twenty-first century, Hanya Yanagihara s stunning novel is about the families we are born into, and those that we make for ourselves."
All the Birds in the Sky
Patricia is a witch who can communicate with animals. Laurence is a mad scientist and inventor of the two-second time machine. As teenagers they gravitate towards one another, sharing in the horrors of growing up weird, but their lives take different paths...When they meet again as adults, Laurence is an engineering genius trying to save the world-and live up to his reputation-in near-future San Francisco. Meanwhile, Patricia is a graduate of Eltisley Maze, the hidden academy for the magically gifted, working hard to prove herself to her fellow magicians and secretly repair the earth's ever growing ailments.As they attempt to save our future, Laurence and Patricia's shared past pulls them back together. And though they come from different worlds, when they collide, the witch and the scientist will discover that maybe they understand each other better than anyone
Deliciously Ella Every Day - Simple Recipes and Fantastic Food for a Healthy Way of Life
The new book by the record-breaking bestselling author of Deliciously Ella! The Deliciously Ella way of eating isn't about following a diet, it's about enjoying delicious, natural food to help you look and feel your best. Luckily, Ella understands that nourishing your body with wholesome ingredients needs to fit in with your existing lifestyle and not feel like something difficult, which is why she has written this book - to help you make the right choice every time and start to glow from the inside out. With Deliciously Ella Every Day, her easy-to-make food will become a natural part of your life. Ella's much-awaited second book is packed with 100 more of her trademark simple yet tempting plant-based, dairy-free and gluten-free recipes. Be inspired by her quick weekday dinners, slow-cook comfort food designed to be shared, amazing colourful salads and incredible food to take with you when you're on the go. Add to these a selection of easy yet delicious breakfast options and smoothies, an array of sweet treats and a variety of soothing drinks - and this may just be Ella's best collection yet. Featuring the top ten rules for living the Deliciously Ella way, lists to help you get organised, plus tips and tricks to help you get ahead, this is the cook book you've been waiting for to help you get your life and your health on track - with zero hassle.
Great Zoo of China
The Chinese government has been keeping a secret for forty years: they have found a species of animal no one believed even existed that will amaze the world. Now the Chinese are ready to unveil their astonishing discovery within the greatest zoo ever constructed. A small group of VIPs and journalists has been brought to the zoo deep within China to see its fabulous creatures for the first time. Among them is Dr Cassandra Jane 'CJ' Cameron, a writer for NATIONAL GEOGRAPHIC and an expert on reptiles. The visitors are assured by their Chinese hosts that they will marvel at these beasts, that they are perfectly safe, that nothing can go wrong ...
The Dark Days Club
Jane Austen's high society and Cassandra Clare's supernatural underworld collide in the first book in the Lady Helen trilogy, perfect for fans of historical fiction and fantasy. London, April 1812. Lady Helen Wrexhall is set to make her curtsey to Queen Charlotte and step into polite Regency Society. Unbeknownst to Helen, that step will also take her from the glittering ballroom of Almack's and the bright lights of Vauxhall Gardens into a shadowy world of demonic creatures, missing housemaids and deadly power. Standing between those two worlds is Lord Carlston, a man of dubious reputation and infuriating manners. He believes Helen is destined to protect humanity, but all he can offer is danger, savagery and the possibility of madness. Not the kind of destiny suitable for a young lady in her first London Season. This delightfully dangerous adventure of self-discovery and difficult choices has all the unnerving dark magic of Jonathan Strange and Mr Norrell and the swashbuckling action of The Scarlet Pimpernel.
But You Did Not Come Back
A runaway best-seller in France, But You Did Not Come Back is the deeply moving memoir of a survivor of the Holocaust. 'I was quite a cheerful person, you know, in spite of what happened to us.' In 1944, at the age of fifteen, Marceline Loridan-Ivens was arrested in occupied France, along with her father. They were sent to Auschwitz-Birkenau in Poland. When they arrived, they were forcibly separated. Though he managed to smuggle a last note to her via an electrician, she never spoke to him again. But You Did Not Come Back is Marceline's letter to the father she would never know as an adult, to the man whose death has enveloped her life. With poignant honesty, she tells him of the events that have continued to haunt her, of the collapse of their family, and of her efforts to find a place in a changing world. This is a breathtaking memoir by an extraordinary woman, and an intimate and deeply moving message from a daughter to her father.
Wiener Werkstatte
Viennese vision: An enterprise for craft, design, and total works of art The Wiener Werkstatte ( Vienna Workshop ) bears many hallmarks of a modern creative movement. Founded in 1903 by Josef Hoffmann, Koloman Moser, and Fritz Waerndorfer, this progressive alliance of artists and designers was particularly interested inchallenging industrialised society with individual handcraftsmanship, and in bringing different facets of life into one unified, elegant artwork.The workshop began life in three small rooms, but soon expanded to fill a three storey building with special departments for metalwork, leatherwork, and woodwork, as well as a book binder and a paint shop. Artists experimented with various materials such as gold, precious stones, and papier mache and applied their simple, often geometric, designs across ceramics, textiles, typography, interior design, furniture, and fashion. In architectural commissions such as the Purkersdorf Sanatoriumand thePalais Stoclet in Brussels, the group was able to realize its ideal of the Gesamtkunstwerk( total artwork ), in which every detail of an environment was designed as an integral part of a coordinated whole.Though the workshop lasted only 30 years, it enjoyedmajor commercial success, with outlets in Karlsbad, Marienbad, Zurich, New York, and Berlin. It also garnered designs from many of the leading artists of the epoch, includingGustav Klimt, Oskar Kokoschka, andEgon Schiele. Today, the Vienna Workshop is recognized for its comprehensive approach to artistic practice and its stylistic influence onArt Deco and Bauhaus. "
Prodigal Son
Twin brothers are reunited after twenty years of silence and blame when the prodigal son returns home...In a matter of days, Peter McDowell loses everything he has worked so hard for - including his marriage. Stripped of everything, he has only one place he can retreat to: the home he left twenty years ago. There, he comes face to face with his brother for the first time in years. At first, Peter dreads seeing Michael again - but to his surprise their reunion is tender and real. Only later, as Peter mulls over his late mother's journals, does he begin to question what lies beneath Michael's perfect surface. In a race for time, Peter throws caution to the wind to find the truth. What he discovers will change their lives, the lives of their children and an entire town for ever. A riveting novel of secrets, salvation, and redemption from master storyteller Danielle Steel.
Batman Detective Comics Vol. 7
Award-winning creative team of Francis Manapul and Brian Buccellato continue their groundbreaking run on detective comics with the return of a long lost Batman villain, Anarky. As Gotham City decends into chaos at the hands of Anarky and his quest for revenge on both the villains and protectors of Gotham. Batman must team up with the cantankerous Harvey Bullock of the Gotham City PD to find Anarky's true motivation for bringing Gotham to it's knees. It collects issues number 35-40.
The Complete Aliens Omnibus - Volume 1
Thrown together in the last hellish night of an alien invasion, Marine Billie and young Wilks helped each other get out alive. Thirteen years later Wilks is in prison, and Billie in a mental institution, the nightmares of the massacre at Rim seared into her mind. Now the government has tapped Wilks to lead an expedition to the aliens' home planet to bring back a live alien, but when they depart on their mission, the team is trailed by a trained assassin.
Fashion Stylist Spring/Summer Collection
Be the fashion stylist of your very own Spring/Summer collection. Sticker, draw, style! Put together super-stylish sticker looks and learn how to draw and design your own clothes and figures, inspired by beautiful illustrations from Missy McCullough. Fashion Stylist Spring/Summer Collection is also bursting with fab facts about the fashion world to wow your friends. Contains 32 pages packed full of creative activities, with 200 stickers and a unique pull-out catwalk poster to showcase your dream designs.
Archaeology - Theories, Methods and Practice
Since its first edition, Renfrew and Bahn's Archaeology: Theories, Methods, and Practice has been the leading educational source on what archaeologists do and how they do it. The text is organized around the key questions that archaeologists ask about the past and details the practical and theoretical ways in which answers to those questions are sought. The seventh edition has been thoroughly revised and updated, with sixteen additional pages and new material on the latest developments in the subject and coverage of many recent discoveries. The book is newly designed with additional box features and extensive drawings, charts and photographs, all in full colour. This is a truly global introduction to archaeology, and includes examples from every part of the world. New boxes include coverage of the discovery of Richard III's burial; excavations at the Neolithic Ness of Brodgar in the Orkney Islands; snow patch archaeology on mountain tops and in the far north; Roman glassware traded to ancient Japan; the Museum of London's excavation of a Roman and later medieval site in the heart of the city; fresh analysis of Grauballe Man, a Danish Iron Age bog body; and work on the origins of farming at Jerf el Ahmar, Syria.
Expressionism
This visceral life: Seeing the world through Expressionist eyes Sharp angles, strange forms, lurid colors, and distorted perspectives are classic hallmarks ofExpressionism, the twentieth century movement thatprioritized emotion over objective reality. Though particularly present in Germany and Austria, the movement s approach flourished internationally and is today hailed asone of the most influential shifts in art history.With leading groupsDie Brucke(The Bridge) andDer Blaue Reiter(The Blue Rider), and key players such as Wassily Kandinsky, Egon Schiele, andEmil Nolde, the Expressionists disowned Impressionism, which they regarded as man lowered to the position of a gramophone record of the outer world, to depict instead araw and visceral experienceof life as it was felt, rather than seen on the surface. Their paintings brim with emotive force, conveyed in particular throughintense and non-naturalistic color palettes, loose brushwork, and thick textures.Covering the group s stylistic tendencies, influences, and most important protagonists, this introductory book explores the Expressionist panorama of moods, ideas, and emotions and their abiding quest for deep authenticity. About the series: Each book in TASCHEN's Basic Genre series features: approximately 100 colour illustrations with explanatory captions a detailed illustrated introduction plus a timeline of the most important political, cultural, and social events that took place during that period a selection of the most important works of the epoch, each presented on a 2-page spread with a full-page image and accompanying interpretation, as well as a portrait and brief biography of the artist "
Junkers F 13
Today, we take it for granted that we can fly anywhere in the world, but the modest beginnings of international air travel are not even a century old. The Junkers F 13, introduced in 1919, could seat only four passengers, but this plane was the mother of global commercial flight and was used on five continents. It was the first all-metal aircraft, which enabled it to shatter many records for both altitude and distance flown until 1932. Despite these achievements, this pioneering plane has been overshadowed by its famous successor, the JU 52; of the 347 F 13s produced, only five survive in museums, and none are airworthy. In 2009, a group of passionate aircraft designers set out to build a replica F 13 and get it in the air. With support from RIMOWA, a leading luggage manufacturer, this dream became a reality. This volume tells the tale of the first Junkers F 13 and the amazing story of its reconstruction, from the detective-like search for original documents and design drawings to preparing for the first test flights.
The Valley of Fear
HarperCollins is proud to present its incredible range of best-loved, essential classics.`The greatest schemer of all time, the organizer of every deviltry, the controlling brain of the underworld, a brain which might have made or marred the destiny of nations - that's the man!'Summoned to a mysterious manor house by one of the henchmen of his arch nemesis, Professor Moriarty, Holmes and Watson find themselves confronted by the scene of a brutal murder. But the brilliant Holmes soon reveals that there is much more to this case than first meets the eye...First published as a serialisation in The Strand Magazine between 1914 and 1915, this fourth and final Sherlock Holmes novel will delight fans of Conan Doyle's legendary detective and his faithful sidekick Watson.
This Raging Light
Can you fall in love when everything is falling apart? Estelle Laure is a major new talent to rival John Green and Rainbow Rowell. Her debut novel, This Raging Light, is a heartbreakingly beautiful book that you'll devour in one sitting, but remember forever. How is it that you suddenly notice a person? How is it that one day Digby was my best friend's admittedly cute twin brother, and then the next he stole air, gave jitters, twisted my insides up? Lucille has bigger problems than falling for her best friend's unavailable brother. Her mom has gone, leaving her to look after her sister, Wren. With bills mounting up and appearances to keep, Lucille is raging against her life but holding it together - just.
Ak nie ste stratení v preklade a jazyk sa vám nepletie ani v angličtine, nemčine, češtine, francúzštine, španielčine, maďarčine či ruštine - potom ste v tej správnej sekcii nášho eshopu. Vyberte si z kníh v originálnom jazyku, či ich rôzne jazykové mutácie. Na výber máte Harry Potter v angličtine, Games of Thrones, nemecký Vinnetou, či Der Kleine Prinz,...
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