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Kód mistra prodeje
Knihy a školení o prodeji učí, co máme při prodeji říkat klientům. Řeší, jak máme proniknout do myšlení zákazníků. Jenže téměř nikdo neřeší, co se děje v mozcích prodejců. Pokud jde o to, jak mají prodejci myslet, stále se omílá jen pozitivní a růstové nastavení mysli. Jenže to je jen špička ledovce. Co je tím zbytkem ledovce, který nevidíte? Jak myslí lidé, kteří prodávají víc než ostatní? Jsou na to nějaké vychytávky? Je na to nějaký utajený kód jako od trezoru? ???
V knize Kód mistra prodeje odkryjete 20 účinných kódů, které zvyšují prodeje. Pak z vás bude mistr prodeje.
Obsah knihy Kód mistra prodeje:
Úvod
Část I: Nastavení mysli Mistra prodeje
Kód 1. Proč nestačí ani růstové nastavení mysli ani optimismus
Kód 2. Psychopatie dobrá a špatná
Kód 3. Neúspěch je normální
Kód 4. Prodej má špatnou pověst
Kód 5. Oblíbenost není úspěch
Kód 6. Nejlepší metoda na strach - Alter ego
Část II: Jak se rozhoduje Mistr prodeje
Kód 7. Čím je to důležitější, tím horší rozhodnutí
Kód 8. Rozhodující okamžiky
Kód 9. Správné vyhecování
Kód 10. Neprodávejte ocas
Kód 11. Eskalace závazků – (ne)být vězněm svého odhodlání
Kód 12. Přiměřený optimismus
Kód 13. Dobré a špatné konflikty
Část III: Jak Mistr prodeje plánuje úspěch
Kód 14. Proč plány nevycházejí
Kód 15. Plný diář neznamená produktivní diář
Kód 16. Vzestupy a pády
Kód 17. Návrat k průměru
Kód 18. Manuály a kontrolní seznamy
Kód 19. Testování místo plánování
Kód 20. Lepší příprava
How to Make a Billion in Nine Steps
Sir Richard Harpin has been an entrepreneur his entire life. From school-yard ventures to selling HomeServe - the company he founded - for over GBP 4 billion, he has spent five decades building businesses that win.
Now, in How to Make a Billion in Nine Steps, he distils decades of entrepreneurial experience into the lessons that will help you succeed faster. You will learn how to spot opportunities others miss, build a business from the ground up, create marketing that cuts through, plan for long-term growth, hire exceptional people, and develop the mindset and habits of a world-class leader.
This is a clear, practical roadmap for founders and CEOs who want to thrive in a fast-changing world - and unlock extraordinary success.
7 zákonů spirály úspěchu
Autor – architekt „živých firem“ – vás v této knize provede sedmi přírodními a civilizačními zákony, které formují vývoj každého živého systému, včetně firem. Srozumitelně a prakticky ukazuje, proč některé firmy rostou, jiné stagnují a další upadají – a hlavně co změnit, aby firma znovu získala vitalitu, směr a schopnost růstu.
Zjistíte, proč samotný výkon nestačí a proč v chaotickém světě rozhoduje především adaptabilita. Naučíte se lépe chápat životní cyklus firmy, zvládat změny a opouštět vzorce řízení, které dnes přestávají fungovat.
Kniha propojuje přírodní principy života, moderní poznatky o adaptabilitě, zkušenosti z managementu i nový myšlenkový model LONGEVITY MANAGEMENTU.
Kniha ukazuje firmu ne jako stroj, ale jako živý organismus, který potřebuje směr, důvěru, energii, znalosti a schopnost regenerace. Nejde o další motivační management. Jde o nový pohled na řízení firmy v době chaosu, nejistoty a zrychlujících se změn.
Ideální pro lídry a manažery, kteří cítí, že tradiční manažerské poučky už nestačí – a hledají hlubší, přirozenější a dlouhodobě udržitelnou cestu k úspěchu.
The Next China is Still China
Both a revelatory, insight-filled playbook for doing business in China and a probing look at why the country, despite the challenges it faces, still possesses unrivaled prospects for growth and entrepreneurial opportunity-by two leaders who, over the course of decades, have taken turns helming McKinsey's China-based management consulting.
In just forty years, China has transformed from a closed economy into a global powerhouse. Riding the tailwinds of its massive labor supply, aggressive infrastructure investment, and ingrained work ethic, the nation became a haven of opportunity. However, more recently, shifting demographics, less torrid growth, and an increasingly complex geopolitical environment have caused some to wonder: Where lies the next China? The authors of this book have a bold and unequivocal answer: the next China is still China.
There is no substitute for the Chinese market. China accounts for a staggering 30% of global manufacturing and 18% of global GDP, surpassing the European Union and trailing only the United States. With nearly five million STEM graduates each year (more than the total number of US degree graduates across all fields!), China is well-positioned in an era of technological automation, artificial intelligence, and data-powered innovation. However, the strategies that once propelled businesses to success in China are no longer sufficient. A new playbook is needed.
The Next China Is Still China will answer a range of provocative questions, including:
* Will China with its aging population fall into a Japan-style stagnation, or can it maintain its superpower trajectory?
* What is exciting about the country's vaunted "China speed," and how can multinationals continue leveraging it for outsized profits?
* What is the key to pleasing China's "hyper-switching" consumers who have little brand loyalty?
* Amid rising nationalism and geopolitical risk, should global firms rethink their China presence or, instead, double down?
* As America's tech giants make massive investment in AI, can China's fast-adapting innovation ecosystem keep up?
The Next China Is Still China upends conventional wisdom, providing fresh actionable strategies for winning in the years ahead.
Never Settle
The definitive guide to transforming everyday interactions into remarkable wins, from Harvard Law, MIT, and University of Michigan's negotiation experts.
What if you could walk away from every conversation with exactly what you want?
At work, at home, and in our daily interactions, our lives are full of constant negotiation:
Trying to score a promotion at work
Changing an airline flight
Even getting our spouse to take out the trash
But, while we like to think we know how to get our way, too many of us struggle to capture what we know we deserve.
In Never Settle, renowned negotiation experts Attia Qureshi and John Richardson move beyond the basic theory of persuasion to help you learn these invaluable skills to get more in every aspect of your life.
Drawing from decades of experience teaching at elite institutions and incorporating insights they've culled from FBI negotiation tactics, they offer readers groundbreaking, actionable strategies to negotiate with confidence and achieve extraordinary results, no matter the circumstances.
With easy-to-follow, habit-building exercises, this revolutionary guide reveals how you can build trust through reciprocity, get more through a strategic no, and craft win-win outcomes using creative problem-solving.
Accessible and empowering, Never Settle equips you with the techniques you need to unlock the best deal, without settling for anything less.
Jak prodat firmu s nemovitostmi
Jakub Dohnal, řídící partner renomované advokátní kanceláře ARROWS, společně s týmem zkušených specialistů přináší praktického průvodce pro každého podnikatele, který uvažuje o prodeji firmy, vstupu investora nebo strategickém předání vybudovaného majetku.
Kolik má vaše firma skutečně hodnotu? Jak najít správného kupce? Jak ochránit nemovitosti, které firma vlastní? Co odhalí Due Diligence, jak vyjednat kupní cenu a jak se vyhnout chybám, které mohou stát miliony korun? Tato kniha odpovídá na otázky, které si kladou majitelé společností při jednom z nejdůležitějších rozhodnutí svého života.
Publikace srozumitelně vysvětluje celý proces prodeje krok za krokem – od prvních úvah, ocenění společnosti a hledání investora až po podpis smluv, vypořádání transakce a ochranu získaného výnosu. Zvláštní důraz je věnován firmám s nemovitostmi, holdingovým strukturám a daňově efektivnímu nastavení celého obchodu.
Kniha je určena majitelům firem, manažerům, investorům i rodinným podnikům, kteří chtějí při prodeji firmy postupovat profesionálně, bezpečně a s maximálním výsledkem. Ukazuje, že dobrý prodej není otázkou náhody, ale přípravy, strategie a zkušeného vedení.
JUDr. Jakub Dohnal, Ph.D., LL.M. je řídící partner přední advokátní kanceláře ARROWS. Ve své dlouholeté praxi se zaměřuje zejména na prodej společností, převody podílů, nastavování holdingových struktur, ochranu majetku a strategické transakce pro podnikatele v České republice i v zahraničí. Klienti oceňují jeho schopnost spojovat právní preciznost s praktickým obchodním pohledem. Pod jeho vedením se ARROWS stala oceňovanou advokátní kanceláří, která pomáhá firmám v klíčových okamžicích jejich růstu – při vstupu investorů, generačním předání, akvizicích i prodeji vybudovaných podniků. Jeho práce stojí na jednoduchém principu: složité věci mají být klientovi vysvětleny jasně, srozumitelně a s důrazem na výsledek. Ve svých knihách a odborných textech předává zkušenosti z reálné praxe. Zaměřuje se na témata, se kterými se podnikatel setká jen několikrát za život, ale jejich správné zvládnutí může rozhodnout o budoucnosti firmy i rodinného majetku.
dostupné aj ako:
Inside the Box
How to do more with less and use limits to stimulate creativity, innovation and collaboration, from the Sunday Times bestselling author of Range.
We live in a world that reveres limitless possibilities. We are told to keep our options open and to 'think outside the box'. But what if this is wrong? In Inside the Box, award-winning author David Epstein reveals why we need less freedom, not more.
Dr Seuss revolutionized children's literature after accepting a bet to write a book using just fifty words. General Magic - a startup with unlimited resources and talent - failed spectacularly, while the bestselling solo piano album of all time was performed on a substandard instrument with sticky keys. The invention of the periodic table wasn't down to a spark of genius, but a simple deadline for a publisher's textbook.
The common element in all these examples is the same: constraints do not check our creativity - they provide the impetus we need to harness it. Weaving together gripping storytelling and cognitive science, Inside the Box shows how the secret to expanding our human potential isn't finding more options - it's choosing the right limits. Whether you are building a business, looking for a creative spark or simply navigating the dizziness of modern life, this is a captivating guide to thriving in a fast-moving world.
This is an essential read to become the most creative, productive and satisfied version of yourself.
The New Tech Titans of China
Featuring detailed profiles of the Chinese tech companies making waves, the tech sectors that matter most in China's grab for super power status, and predictions for China's tech dominance in just 10 years.
The rise of China's tech companies and intense competition from the sector is just beginning. This will present an ongoing management and strategy challenge for companies for many years to come. Tech Titans of China is the go-to-guide for companies (and those interested in competition from China) seeking to understand China's grand tech ambitions, who the players are and what their strategy is. Fannin, a leading expert on the Chinese tech sector, is an internationally-recognized journalist, author and speaker. Through her company, Silicon Dragon, Fannin hosts 12 live events annually for business leaders, venture capitalists, start-up founders, and others impacted by or interested in the Chinese tech industry.
The Entrepreneur's Guide to the Tao Te Ching
The Tao Te Ching, written some 2500 years ago, has become the most influential text of Eastern philosophy. It teaches simplicity, humility, and 'non-action', and provides a wealth of insights for the modern entrepreneur.The Entrepreneur's Guide to the Tao Te Ching contains the full text of The Tao Te Ching, with commentary breaking down each section. Illustrated with numerous case studies and containing quotes and tips from well-known leaders and innovators, The Entrepreneur's Guide to the Tao Te Ching will show you how to:• Make the workplace a source of joy for your employees• Learn the power of self-awareness to become a better leader• Find balance between the different areas of the business• Create a vision that resonates with your customers• Give up control to achieve greater resultsThis beautiful hardback is presented with gold embossing and coloured endpapers. Whether intended as a gift or a personal guide, business leaders in the making and any enterprising spirit will find this an invaluable companion.
Unreasonable Hospitality: The Field Guide
Put the ideas of the New York Times bestseller Unreasonable Hospitality into action with this beautifully illustrated, interactive companion guide from Will Guidara, former co-owner of the legendary restaurant Eleven Madison Park.
With his book Unreasonable Hospitality, Will Guidara issued a compelling invitation: "No matter what business you're in, you can make the choice to be in the hospitality industry." His lessons about service and leadership celebrated the one principle that never goes out of season: the human desire to be taken care of.
If Unreasonable Hospitality is the why, then The Field Guide is the how.
This practical, step-by-step journal offers a clear roadmap for applying Guidara's lessons in real life, helping you turn generous thinking into consistent action. Inside, you'll learn how to:
Build and lead your team with consistency, integrity--and yes, hospitality
Develop a culture of hospitality with five essential components--excellence, communication, collaboration, feedback, and repair--and the systems that will keep those values front and centre
Create bespoke gestures with the power to transform ordinary transactions into extraordinary experiences--as well as how to create a ready-made toolkit of simple, repeatable actions that still feel personal
Featuring deeply personal stories, his own as well as those of readers he's encountered, the book is packed with practical exercises that are as relevant to the CEO of a Fortune 500 as they are to the ambitious intern at the front desk. Each can be done on your own, with your team, or company-wide at the annual retreat.
Beautifully designed and illustrated in full colour, this delightful, participatory guide-meant to be marked up and discussed-will have you feeling like a kid about to crack open a new colouring book. You'll walk away inspired, with a power pack of specific, immediately actionable ideas to help you elevate the magic in what you do-for yourself, the people you work with, and the people you serve.
Build
Everyone deserves a mentor.
For every career crisis, every fork in the road, you need someone to talk to. Someone who's been there before, who knows exactly how wobbly and conflicted you feel, who can give it to you straight:
Here's how to think about choosing a job.
Here's how to be a better manager.
Here's how to approach design.
Here's how to start a company.
Here's how to run it.
Tony Fadell learned all these lessons the hard way. He spent the first 10 years of his career in Silicon Valley failing spectacularly, and the next 20 building some of the most impactful devices in history - the iPod, iPhone, and Nest Learning Thermostat. He has enough stories and advice about leadership, design, startups, mentorship, decision making, devastating screwups, and unbelievable success to fill an encyclopedia.
So that's what this book is. An advice encyclopedia. A mentor in a box.
But Tony's doesn't follow the standard Silicon Valley credo that you have to radically reinvent everything you do. His advice is unorthodox because it's old school. Because it's based on human nature, not gimmicks.
Tony keeps things simple: he just tells you what works. He gives you exactly what you need to make things worth making.
The Thinking Machine
This is the story of the company that is inventing the future.
Nvidia is the world's first $5-trillion company and the most important corporation on Earth. Led by its charismatic CEO, Jensen Huang, it has gone from video game equipment manufacturer to conquering the global market for AI hardware, reinventing the computer and shaping life as we know it.
With unprecedented access to Huang, award-winning investigative journalist Stephen Witt takes us inside Nvidia to tell the definitive story of the greatest technology company of our times. It is the astonishing story of renegade engineers and Silicon Valley disrupters, of fearless entrepreneurs and one revolutionary leader with an extraordinarily singular vision.
House of Huawei
The untold story of the mysterious company that shook the world
On the coast of southern China, an eccentric entrepreneur spent three decades steadily building an obscure telecom company into one of the world's most powerful technological empires with hardly anyone noticing. This all changed in December 2018, when the detention of Meng Wanzhou, Huawei Technologies' female scion, sparked an international hostage standoff, poured fuel on the U.S.-China trade war, and suddenly thrust the mysterious company into the international spotlight.
In House of Huawei, Washington Post technology reporter Eva Dou pieces together a remarkable portrait of Huawei's reclusive founder Ren Zhengfei and how he built a sprawling corporate empire - one whose rise Western policymakers have become increasingly obsessed with halting. The book dissects the global web of power, money, influence, surveillance, bloodshed and national glory that Huawei helped to build - and that has also ensnared it.
Open to Work
In a world where AI is transforming work at a rapid pace, Open to Work is your essential guide to thriving - no matter your role, industry or experience.
Written by Ryan Roslansky, CEO of LinkedIn, and Aneesh Raman, LinkedIn's Chief Economic Opportunity Officer, this book offers an unparalleled perspective from inside the world's largest professional network. Drawing on LinkedIn data, Microsoft research, and stories from across a billion members, the authors reveal the real-time changes reshaping jobs, careers and companies in the AI era.
Open to Work shows why the future belongs not to those who resist change, but to those who adapt to it - by developing uniquely human skills like creativity, curiosity and communication. With practical frameworks, inspiring stories and a 90-day action plan, this book empowers you to use AI as a tool, not a threat, and to build a career that's as dynamic as the technology transforming it.
Whether you're a business leader, entrepreneur or simply open to new possibilities, this is the must-read playbook for anyone who wants to get ahead - and stay ahead - as work is reinvented.
From the world's largest professional network. Your future starts here.
Apple
On April 1, 1976, two scruffy twentysomethings, both named Steve, founded a startup. Their goal: To bring the revolutionary power of computers to everyone.
Over the next five decades, Apple reshaped the technology and cultural landscapes, introducing the public to breakthroughs like the mouse, laser printing, CD-ROM, WiFi, digital video, home networking, touchscreen phones, and tablets. Jobs's obsessive eye for detail set the stage for products-Mac, iMac, iPod, iTunes, iPhone, iPad, AirPods, Apple Watch-that married advanced technology with beauty, simplicity, and fine design.
Deeply researched and lavishly illustrated, Apple: The First 50 Years includes new interviews with 150 key people who made the journey, including Steve Wozniak, John Sculley, Jony Ive, and many current designers, engineers, and executives. The book busts long-held myths; goes backstage for both the titanic successes (450 million iPods, 700 million iPads, 2.2 billion iPhones) and the instructive failures (Lisa, Apple III, MobileMe); and assesses the forces that challenge Apple's dominance as it enters its second half century.
Bursting with tales of frenetic all-nighters, engineering genius, and creative rebellion, this book is a true testament to Apple's unique and innovative vision, and a must read for anyone whose life Apple has touched.
The Algorithm
Jonathan McNeill had already founded and sold six startups when Sheryl Sandberg introduced him to Elon Musk, who was looking for help at Tesla. McNeill was steeped in the lean principles that had made Toyota a global powerhouse principles focused on achieving efficiency and optimization by incrementally improving existing systems and processes. What he learned from Elon at Tesla was its antithesis, an approach that required radical rethinking to explode the status quo, attack complexity, and set seemingly unrealistic goals.
Elon called this five-step framework The Algorithm.
1. Question every requirement.
2. Delete every possible step in the process.
3. Simplify and optimize.
4. Accelerate cycle time.
5. Automate.
In this book, McNeill details this tremendously powerful set of tools, which brought Tesla from a production crisis that threatened to derail it to a period of hypergrowth.
During his tenure, revenue boomed from $2B to $20B in just 30 months. Since his departure from Tesla, McNeill has used The Algorithm in every enterprise he has worked with to supercharge speed, efficiency, innovation, and growth. Featuring case studies from Tesla and SpaceX, as well as from Lululemon, GM, and companies of various sizes across industries, he reveals how any business can do the same and achieve the unimaginable.
Neuroveda a inteligentné systémy v marketingu, manažmente a podnikaní
Publikácia sa venuje oblasti synergii neurovedy a inteligentných systémov, ktorá otvára nové perspektívy pre manažment, marketing a podnikanie. Pútavým spôsobom preniká do poznania mechanizmov ľudského myslenia a emócií, ktoré umožňuje navrhovať efektívnejšie stratégie riadenia, cielenejšie marketingové kampane a inovatívne podnikateľské modely. Inteligentné systémy zároveň poskytujú nástroje na spracovanie komplexných údajov, identifikáciu vzorcov správania a podporu rozhodovania v reálnom čase. Je koncipovaná ako odborný sprievodca problematikou využitia neurovied a inteligentných systémov v prostredí manažmentu, marketingu a podnikania. Obsahuje teoretické východiská, postupy a praktické odporúčania, ktoré môžu slúžiť ako podpora pre akademické štúdium aj pre aplikáciu v praxi.
Tomáš Baťa a 30 let jeho podnikatelské práce
Kniha Jaroslava Pagáče – Tomáš Baťa a 30 let jeho podnikatelské práce je jedinečným svědectvím o mimořádném vzestupu zlínského obuvnického impéria i o člověku, který jej vybudoval. Autor, tehdejší redaktor baťovského tisku, přináší autentický pohled zevnitř – popisuje pracovní atmosféru, podnikatelské zásady, sociální myšlení i každodenní život ve firmě, která změnila tvář moderního průmyslu. Publikace vyšla roku 1926 u příležitosti třicátého výročí založení firmy T. & A. Baťa a dodnes patří k nejcennějším historickým pramenům o počátcích baťovské éry. Je to nejen oslava práce a lidské píle, ale také obraz doby, kdy se z vizionářského snu stal světový fenomén.
The Sweaty Startup
If you ask the average person who an entrepreneur is, they'll probably say people like Steve Jobs, Elon Musk or Mark Zuckerberg. But the truth is, you don't need to know how to code or raise VC money to start a business. There are hundreds of millions of small business owners globally, with most creating simple, straightforward services that customers need.
Nick Huber, founder of The Sweaty Startup and several million-dollar businesses, challenges the prevailing Silicon Valley wisdom by demonstrating that success as a small business owner is based on the essential principle of doing common things uncommonly well. In The Sweaty Startup, Nick offers readers the simplest, easiest, and lowest-risk path to reclaiming entrepreneurship, generating value, and forging a new path to get ahead on their own terms. By returning to the most foundational business tactics, this book is a refreshing burst of clarity and simplicity in a world that's obsessed with technology startups, the suffocating squeeze of digital innovation, and the elusive lure of billion-dollar payouts.
Filled to the brim with practical insights, inspiring real-life stories, and actionable advice for aspiring entrepreneurs, Nick will reveal how to create a business that succeeds on the most essential level: making money, consistently and predictably over the long term. His book will redefine entrepreneurship and become the go-to handbook for years to come.
Na sklade 1Ks
18,45 €
Literatúra zameraná na podnikanie, obchod a predaj je zdrojom neoceniteľných poznatkov pre tých, ktorí sa zaujímajú o budovanie a riadenie úspešných podnikov, efektívne obchodné stratégie a umenie predaja.
V tejto kategórii literatúry nájdete široký výber kníh, príručiek, časopisov a článkov, ktoré sa zaoberajú rôznymi aspektmi podnikania, obchodu a predaja. Tieto publikácie pokrývajú témy ako podnikateľské plánovanie, manažment, financie, marketing, stratégie rastu, obchodné vzťahy a obchodné rokovania, budovanie zákazníckych vzťahov, predajné techniky a e-commerce.
Literatúra o podnikaní, obchode a predaji poskytuje čitateľom teoretické rámce, príklady osvedčených postupov a príbehov úspešných podnikateľov, ktoré môžu slúžiť ako inšpirácia a východisko pre vlastné podnikateľské aktivity. Zároveň sa zameriava na rozvoj obchodných zručností, komunikačných schopností a predajných techník, ktoré sú kľúčové pre úspech v konkurenčnom prostredí.
Publikácie v tejto kategórii sú prístupné pre rôzne úrovne čitateľov - od začiatočníkov, ktorí sa zoznamujú s princípmi podnikania a predaja, po skúsených podnikateľov a obchodných lídrov, ktorí hľadajú nové stratégie a prístupy na trhu.
Cieľom literatúry o podnikaní, obchode a predaji je poskytnúť čitateľom ucelený prehľad o princípoch a praktických postupoch v týchto oblastiach, a zároveň ich motivovať a podporiť v ich podnikateľskom úsilí.
