Najnovšie - Ekonómia, manažment, marketing - Podnikanie, obchod, predaj strana 1 z 29
Ekonómia, Ekonomika 
Manažment 
Podnikanie, obchod, predaj 
Marketing, reklama, žurnalistika 
Dane, účtovníctvo 
Financie, finančný trh, investovanie 
Personalistika 
Bankovníctvo, poisťovníctvo 
Ekonómia, manažment - ostatné
zobraziť:
Never Settle
The definitive guide to transforming everyday interactions into remarkable wins, from Harvard Law, MIT, and University of Michigan's negotiation experts.
What if you could walk away from every conversation with exactly what you want?
At work, at home, and in our daily interactions, our lives are full of constant negotiation:
Trying to score a promotion at work
Changing an airline flight
Even getting our spouse to take out the trash
But, while we like to think we know how to get our way, too many of us struggle to capture what we know we deserve.
In Never Settle, renowned negotiation experts Attia Qureshi and John Richardson move beyond the basic theory of persuasion to help you learn these invaluable skills to get more in every aspect of your life.
Drawing from decades of experience teaching at elite institutions and incorporating insights they've culled from FBI negotiation tactics, they offer readers groundbreaking, actionable strategies to negotiate with confidence and achieve extraordinary results, no matter the circumstances.
With easy-to-follow, habit-building exercises, this revolutionary guide reveals how you can build trust through reciprocity, get more through a strategic no, and craft win-win outcomes using creative problem-solving.
Accessible and empowering, Never Settle equips you with the techniques you need to unlock the best deal, without settling for anything less.
Jak prodat firmu s nemovitostmi
Jakub Dohnal, řídící partner renomované advokátní kanceláře ARROWS, společně s týmem zkušených specialistů přináší praktického průvodce pro každého podnikatele, který uvažuje o prodeji firmy, vstupu investora nebo strategickém předání vybudovaného majetku.
Kolik má vaše firma skutečně hodnotu? Jak najít správného kupce? Jak ochránit nemovitosti, které firma vlastní? Co odhalí Due Diligence, jak vyjednat kupní cenu a jak se vyhnout chybám, které mohou stát miliony korun? Tato kniha odpovídá na otázky, které si kladou majitelé společností při jednom z nejdůležitějších rozhodnutí svého života.
Publikace srozumitelně vysvětluje celý proces prodeje krok za krokem – od prvních úvah, ocenění společnosti a hledání investora až po podpis smluv, vypořádání transakce a ochranu získaného výnosu. Zvláštní důraz je věnován firmám s nemovitostmi, holdingovým strukturám a daňově efektivnímu nastavení celého obchodu.
Kniha je určena majitelům firem, manažerům, investorům i rodinným podnikům, kteří chtějí při prodeji firmy postupovat profesionálně, bezpečně a s maximálním výsledkem. Ukazuje, že dobrý prodej není otázkou náhody, ale přípravy, strategie a zkušeného vedení.
JUDr. Jakub Dohnal, Ph.D., LL.M. je řídící partner přední advokátní kanceláře ARROWS. Ve své dlouholeté praxi se zaměřuje zejména na prodej společností, převody podílů, nastavování holdingových struktur, ochranu majetku a strategické transakce pro podnikatele v České republice i v zahraničí. Klienti oceňují jeho schopnost spojovat právní preciznost s praktickým obchodním pohledem. Pod jeho vedením se ARROWS stala oceňovanou advokátní kanceláří, která pomáhá firmám v klíčových okamžicích jejich růstu – při vstupu investorů, generačním předání, akvizicích i prodeji vybudovaných podniků. Jeho práce stojí na jednoduchém principu: složité věci mají být klientovi vysvětleny jasně, srozumitelně a s důrazem na výsledek. Ve svých knihách a odborných textech předává zkušenosti z reálné praxe. Zaměřuje se na témata, se kterými se podnikatel setká jen několikrát za život, ale jejich správné zvládnutí může rozhodnout o budoucnosti firmy i rodinného majetku.
dostupné aj ako:
Inside the Box
How to do more with less and use limits to stimulate creativity, innovation and collaboration, from the Sunday Times bestselling author of Range.
We live in a world that reveres limitless possibilities. We are told to keep our options open and to 'think outside the box'. But what if this is wrong? In Inside the Box, award-winning author David Epstein reveals why we need less freedom, not more.
Dr Seuss revolutionized children's literature after accepting a bet to write a book using just fifty words. General Magic - a startup with unlimited resources and talent - failed spectacularly, while the bestselling solo piano album of all time was performed on a substandard instrument with sticky keys. The invention of the periodic table wasn't down to a spark of genius, but a simple deadline for a publisher's textbook.
The common element in all these examples is the same: constraints do not check our creativity - they provide the impetus we need to harness it. Weaving together gripping storytelling and cognitive science, Inside the Box shows how the secret to expanding our human potential isn't finding more options - it's choosing the right limits. Whether you are building a business, looking for a creative spark or simply navigating the dizziness of modern life, this is a captivating guide to thriving in a fast-moving world.
This is an essential read to become the most creative, productive and satisfied version of yourself.
The New Tech Titans of China
Featuring detailed profiles of the Chinese tech companies making waves, the tech sectors that matter most in China's grab for super power status, and predictions for China's tech dominance in just 10 years.
The rise of China's tech companies and intense competition from the sector is just beginning. This will present an ongoing management and strategy challenge for companies for many years to come. Tech Titans of China is the go-to-guide for companies (and those interested in competition from China) seeking to understand China's grand tech ambitions, who the players are and what their strategy is. Fannin, a leading expert on the Chinese tech sector, is an internationally-recognized journalist, author and speaker. Through her company, Silicon Dragon, Fannin hosts 12 live events annually for business leaders, venture capitalists, start-up founders, and others impacted by or interested in the Chinese tech industry.
Build
Everyone deserves a mentor.
For every career crisis, every fork in the road, you need someone to talk to. Someone who's been there before, who knows exactly how wobbly and conflicted you feel, who can give it to you straight:
Here's how to think about choosing a job.
Here's how to be a better manager.
Here's how to approach design.
Here's how to start a company.
Here's how to run it.
Tony Fadell learned all these lessons the hard way. He spent the first 10 years of his career in Silicon Valley failing spectacularly, and the next 20 building some of the most impactful devices in history - the iPod, iPhone, and Nest Learning Thermostat. He has enough stories and advice about leadership, design, startups, mentorship, decision making, devastating screwups, and unbelievable success to fill an encyclopedia.
So that's what this book is. An advice encyclopedia. A mentor in a box.
But Tony's doesn't follow the standard Silicon Valley credo that you have to radically reinvent everything you do. His advice is unorthodox because it's old school. Because it's based on human nature, not gimmicks.
Tony keeps things simple: he just tells you what works. He gives you exactly what you need to make things worth making.
The Thinking Machine
This is the story of the company that is inventing the future.
Nvidia is the world's first $5-trillion company and the most important corporation on Earth. Led by its charismatic CEO, Jensen Huang, it has gone from video game equipment manufacturer to conquering the global market for AI hardware, reinventing the computer and shaping life as we know it.
With unprecedented access to Huang, award-winning investigative journalist Stephen Witt takes us inside Nvidia to tell the definitive story of the greatest technology company of our times. It is the astonishing story of renegade engineers and Silicon Valley disrupters, of fearless entrepreneurs and one revolutionary leader with an extraordinarily singular vision.
House of Huawei
The untold story of the mysterious company that shook the world
On the coast of southern China, an eccentric entrepreneur spent three decades steadily building an obscure telecom company into one of the world's most powerful technological empires with hardly anyone noticing. This all changed in December 2018, when the detention of Meng Wanzhou, Huawei Technologies' female scion, sparked an international hostage standoff, poured fuel on the U.S.-China trade war, and suddenly thrust the mysterious company into the international spotlight.
In House of Huawei, Washington Post technology reporter Eva Dou pieces together a remarkable portrait of Huawei's reclusive founder Ren Zhengfei and how he built a sprawling corporate empire - one whose rise Western policymakers have become increasingly obsessed with halting. The book dissects the global web of power, money, influence, surveillance, bloodshed and national glory that Huawei helped to build - and that has also ensnared it.
Open to Work
In a world where AI is transforming work at a rapid pace, Open to Work is your essential guide to thriving - no matter your role, industry or experience.
Written by Ryan Roslansky, CEO of LinkedIn, and Aneesh Raman, LinkedIn's Chief Economic Opportunity Officer, this book offers an unparalleled perspective from inside the world's largest professional network. Drawing on LinkedIn data, Microsoft research, and stories from across a billion members, the authors reveal the real-time changes reshaping jobs, careers and companies in the AI era.
Open to Work shows why the future belongs not to those who resist change, but to those who adapt to it - by developing uniquely human skills like creativity, curiosity and communication. With practical frameworks, inspiring stories and a 90-day action plan, this book empowers you to use AI as a tool, not a threat, and to build a career that's as dynamic as the technology transforming it.
Whether you're a business leader, entrepreneur or simply open to new possibilities, this is the must-read playbook for anyone who wants to get ahead - and stay ahead - as work is reinvented.
From the world's largest professional network. Your future starts here.
Apple
On April 1, 1976, two scruffy twentysomethings, both named Steve, founded a startup. Their goal: To bring the revolutionary power of computers to everyone.
Over the next five decades, Apple reshaped the technology and cultural landscapes, introducing the public to breakthroughs like the mouse, laser printing, CD-ROM, WiFi, digital video, home networking, touchscreen phones, and tablets. Jobs's obsessive eye for detail set the stage for products-Mac, iMac, iPod, iTunes, iPhone, iPad, AirPods, Apple Watch-that married advanced technology with beauty, simplicity, and fine design.
Deeply researched and lavishly illustrated, Apple: The First 50 Years includes new interviews with 150 key people who made the journey, including Steve Wozniak, John Sculley, Jony Ive, and many current designers, engineers, and executives. The book busts long-held myths; goes backstage for both the titanic successes (450 million iPods, 700 million iPads, 2.2 billion iPhones) and the instructive failures (Lisa, Apple III, MobileMe); and assesses the forces that challenge Apple's dominance as it enters its second half century.
Bursting with tales of frenetic all-nighters, engineering genius, and creative rebellion, this book is a true testament to Apple's unique and innovative vision, and a must read for anyone whose life Apple has touched.
The Algorithm
Jonathan McNeill had already founded and sold six startups when Sheryl Sandberg introduced him to Elon Musk, who was looking for help at Tesla. McNeill was steeped in the lean principles that had made Toyota a global powerhouse principles focused on achieving efficiency and optimization by incrementally improving existing systems and processes. What he learned from Elon at Tesla was its antithesis, an approach that required radical rethinking to explode the status quo, attack complexity, and set seemingly unrealistic goals.
Elon called this five-step framework The Algorithm.
1. Question every requirement.
2. Delete every possible step in the process.
3. Simplify and optimize.
4. Accelerate cycle time.
5. Automate.
In this book, McNeill details this tremendously powerful set of tools, which brought Tesla from a production crisis that threatened to derail it to a period of hypergrowth.
During his tenure, revenue boomed from $2B to $20B in just 30 months. Since his departure from Tesla, McNeill has used The Algorithm in every enterprise he has worked with to supercharge speed, efficiency, innovation, and growth. Featuring case studies from Tesla and SpaceX, as well as from Lululemon, GM, and companies of various sizes across industries, he reveals how any business can do the same and achieve the unimaginable.
Neuroveda a inteligentné systémy v marketingu, manažmente a podnikaní
Publikácia sa venuje oblasti synergii neurovedy a inteligentných systémov, ktorá otvára nové perspektívy pre manažment, marketing a podnikanie. Pútavým spôsobom preniká do poznania mechanizmov ľudského myslenia a emócií, ktoré umožňuje navrhovať efektívnejšie stratégie riadenia, cielenejšie marketingové kampane a inovatívne podnikateľské modely. Inteligentné systémy zároveň poskytujú nástroje na spracovanie komplexných údajov, identifikáciu vzorcov správania a podporu rozhodovania v reálnom čase. Je koncipovaná ako odborný sprievodca problematikou využitia neurovied a inteligentných systémov v prostredí manažmentu, marketingu a podnikania. Obsahuje teoretické východiská, postupy a praktické odporúčania, ktoré môžu slúžiť ako podpora pre akademické štúdium aj pre aplikáciu v praxi.
Tomáš Baťa a 30 let jeho podnikatelské práce
Kniha Jaroslava Pagáče – Tomáš Baťa a 30 let jeho podnikatelské práce je jedinečným svědectvím o mimořádném vzestupu zlínského obuvnického impéria i o člověku, který jej vybudoval. Autor, tehdejší redaktor baťovského tisku, přináší autentický pohled zevnitř – popisuje pracovní atmosféru, podnikatelské zásady, sociální myšlení i každodenní život ve firmě, která změnila tvář moderního průmyslu. Publikace vyšla roku 1926 u příležitosti třicátého výročí založení firmy T. & A. Baťa a dodnes patří k nejcennějším historickým pramenům o počátcích baťovské éry. Je to nejen oslava práce a lidské píle, ale také obraz doby, kdy se z vizionářského snu stal světový fenomén.
The Sweaty Startup
If you ask the average person who an entrepreneur is, they'll probably say people like Steve Jobs, Elon Musk or Mark Zuckerberg. But the truth is, you don't need to know how to code or raise VC money to start a business. There are hundreds of millions of small business owners globally, with most creating simple, straightforward services that customers need.
Nick Huber, founder of The Sweaty Startup and several million-dollar businesses, challenges the prevailing Silicon Valley wisdom by demonstrating that success as a small business owner is based on the essential principle of doing common things uncommonly well. In The Sweaty Startup, Nick offers readers the simplest, easiest, and lowest-risk path to reclaiming entrepreneurship, generating value, and forging a new path to get ahead on their own terms. By returning to the most foundational business tactics, this book is a refreshing burst of clarity and simplicity in a world that's obsessed with technology startups, the suffocating squeeze of digital innovation, and the elusive lure of billion-dollar payouts.
Filled to the brim with practical insights, inspiring real-life stories, and actionable advice for aspiring entrepreneurs, Nick will reveal how to create a business that succeeds on the most essential level: making money, consistently and predictably over the long term. His book will redefine entrepreneurship and become the go-to handbook for years to come.
How Great Ideas Happen
Great ideas are all around us, waiting to be discovered. Here's how to find them.
We're used to imagining creativity as a lightbulb moment - sudden, mysterious, reserved for the gifted few. But what if ideas aren't conjured from thin air? What if they're discovered - more like precious artifacts that we unearth and refine?
In How Great Ideas Happen, cognitive scientist George Newman draws on cutting-edge research to show that creativity isn't magic, it's method. The most successful innovators don't wait to be struck by brilliance; their creative process is more like archeology. As keen-eyed explorers, they scan the terrain, dig with intention, and, with a little luck, find gold.
With vivid examples from the arts, science, and business, Newman shows how creativity often comes from discovering what was already there. For example, how Jackson Pollock tapped into deep patterns in nature to create his famous "drip" paintings; how Korean filmmakers created an entirely new genre by closely studying foreign films; or, how Paul Simon made Graceland by carefully sifting through previously recorded material for what he could take away.
By revealing the hidden steps behind breakthrough success, How Great Ideas Happen uncovers a repeatable method that anyone can follow, reframing creativity not as a rare gift, but as a universal capacity waiting to be unlocked through exploration. The creative process is an adventure of ideas - this book is your guide.
Take It from Me
From the literary agent behind some of today's most successful authors comes a narrative guide geared specifically to the needs of aspiring and working nonfiction writers, demystifying the world of publishing and offering a practical roadmap to getting your book published.
"An invaluable resource."-Clint Smith, author of How the Word is Passed
"I really, really wish I had this book when I was starting out."-Robert Kolker, author of Hidden Valley Road
Alia Hanna Habib remembers what it was like to be on the outside of the publishing world, looking in. Arriving in New York, a first-generation college student with a love of reading and loads of ambition, she had no idea how to break into the business of books. Now, years later, in her career as an agent, she hears from prospective clients who, whether they're experts at the top of their fields or wholly new to the writing game, consider finding success in publishing to be a mysterious and daunting endeavor. Ever determined to flout the stereotype of agent as gatekeeper, however, Habib is prepared to hand emerging writers the key.
Drawing on wisdom from her star-studded list of clients, including Hanif Abdurraqib, Judy Batalion, Merve Emre, Nikole Hannah-Jones, and Clint Smith, Habib provides context and clarity to each step of the publishing process, from the germination of a book idea to finding an agent to represent it, from crafting an engaging proposal to navigating the perils of publicity. Readers will find real-life samples of her authors' pitch letters and book proposals, as well as templates writers can use when querying agents or promoting their work on social media. She also incorporates the advice of trusted industry colleagues-attorneys, accountants, editors, publishers, publicists, and more-gifting readers with a full team of experts to answer all the questions they've had about the publishing world, but were too afraid, or didn't know, to ask.
Essential for both the aspiring novice and the seasoned professional, Take It from Me is a guidebook writers will return to again and again. At times laugh-out-loud funny, at others brutally honest about her own experiences in publishing and in life, Habib offers a clear-eyed look at the challenges facing today's aspiring nonfiction writers and then gives them the comprehensive, expert guidance they need to put those roadblocks in the rearview mirror.
Baťa - Inspirace pro Československo
Nová publikace přibližuje jeden z velkých symbolů meziválečného Československa – firmu Baťa. To jméno bylo symbolem úspěchu a každý věděl, kdo je to Tomáš Baťa. V cizině ho uznávali jako krále obuvi a viděli v něm jednoho z nejznámějších Čechoslováků. Bohatě ilustrovaná brožura na skoro sedmdesáti stránkách ukazuje, v čem Tomáš Baťa předbíhal své současníky. Byly to nejenom nejmodernější obuvnické stroje, ale i letecká doprava, filmová tvorba, zemědělský a chemický výzkum, originální architektura s výstavbou mrakodrapů. Hodně přispěl k založení brněnského muzea Anthropos, otevřel obuvnické muzeum ve Zlíně. Stavěl školy a reformoval výuku. Splnil svůj závazek stát se největším daňovým poplatníkem v republice. Hodně peněz investoval do proměny Zlína v zahradní město se špičkovým zdravotnictvím, školstvím, komunikacemi a s rostoucím počtem podnikatelů – a tím vším hmatatelně ukázal principy nazývané dnes odpovědným kapitalismem. Na stránkách této publikace si dnešní čtenář může povšimnout, v kolika oborech dosáhl neobyčejného úspěchu zlínský průmyslník a starosta a zároveň šéf světové obuvnické říše Tomáš Baťa. Stejně tak se každý může zamyslet nad tím, jak se u Bati poučit a navázat na něj.
Whats Your Dream
Find Your Passion. Love Your Work. Build a Richer Life.
What's your dream? It's a simple question, but one which very few of us ever really think about.
From early on, we are taught that there's only one path to getting ahead: do well at school, get a certain kind of job, and avoid failure at all costs. We're so busy trying to follow these rules that we never stop and ask ourselves: What's my purpose? What do I really want? Do I have the power to make it happen?
Simon Squibb is on a mission to change people's lives for the better.
In his bestselling business book, What’s Your Dream?, he shares the hard-won life lessons from his years in the business world plus his own personal life, from facing homelessness as a teenager to selling a multi-million pound business, and now inspiring a new generation of budding entrepreneurs.
What’s Your Dream? will empower readers to identify their own meaningful goals, to remove the barriers that stand in the way, and ultimately to build a richer life.
Because sometimes, it just takes one person to believe in you...
Likeable Badass
How do you balance kindness and competence in the workplace? How can you get the success you deserve, earn credit for your accomplishments, and navigate complex office politics without antagonising your colleagues?
Over decades of research, behavioural scientist Alison Fragale encountered these recurring questions from high powered and early career women alike, determining that many women's workplace issues boil down to the perception of others. No degree, title, or paycheck will raise a woman's workplace stature unless it also affects how other people respect and regard her. Acknowledging this roadblock, Fragale pulls back the curtain on how we can change how others see us by developing our standing as a "likeable badass." By cultivating perceptions of warmth and assertiveness, women can achieve the kind of reputation that leads to a seat at the table and a fulfilling career path.
Likeable Badass is equal parts behavioural science and life hacks, weaving together rigorous research with actionable advice and impactful stories from a diverse array of women. This is a warm, heartening book written for women of all stripes, as well as their allies, who want evidence-based, practical strategies for success, served with a side of inspiration and humour.
A növekedés kódja - Értékesíts úgy, mint a legsikeresebb vállalkozók
A növekedés kulcsa nem a terméked. Hanem az, hogy el tudod-e adni. Az értékesítés sok cégalapító számára a vállalkozásépítés legnehezebb része. Nem azért, mert ne lenne jó a termékük vagy szolgáltatásuk, hanem mert az értékesítést kényelmetlennek vagy idegennek érzik. Mások abban bíznak, hogy ha a termék elég jó, majd "eladja magát". Mindkét hozzáállás megtorpanó növekedéshez és elszalasztott lehetőségekhez vezet. "Semmi sem indul be, amíg valaki nem ad el valamit" - mondta Peter Drucker. Nincs mese: ha fel akarod építeni a vállalkozást, amelyet megálmodtak, meg kell tanulnod értékesíteni. Ebben a gyakorlatias, valós történetekben gazdag könyvben Várdy Zoltán bemutatja, miért nehéz az értékesítés a kezdeti szakaszban, és hogyan válhat tudatosan felépíthető, tanulható készséggé - még azok számára is, akik eddig kerülték. Megtanulod, hogyan: - fogalmazd meg világosan, miben segítesz a vevőidnek; - döntsd el, kiknek érdemes értékesíteni, és hogyan érd el őket; - alakíts ki olyan értékesítési működést, amelyre építeni tudsz. A könyv alapját adó Launch Code módszertan több száz cégalapítónak tucatnyi iparágból segített elsajátítani azt a szemléletmódot, illetve azokat a stratégiákat és taktikákat, amelyek alkalmazásával akár 400%-os bevételnövekedést értek el, nagyvállalati ügyfeleket nyertek meg, és nemzetközi piacokra léptek ki. A Fókusz, Struktúra és Skálázás hármasára építve a könyv világos, azonnal alkalmazható keretrendszert ad a B2B, nagy értékű ügyletek lezárásához, valamint útmutatót a bevétel növeléséhez.
Literatúra zameraná na podnikanie, obchod a predaj je zdrojom neoceniteľných poznatkov pre tých, ktorí sa zaujímajú o budovanie a riadenie úspešných podnikov, efektívne obchodné stratégie a umenie predaja.
V tejto kategórii literatúry nájdete široký výber kníh, príručiek, časopisov a článkov, ktoré sa zaoberajú rôznymi aspektmi podnikania, obchodu a predaja. Tieto publikácie pokrývajú témy ako podnikateľské plánovanie, manažment, financie, marketing, stratégie rastu, obchodné vzťahy a obchodné rokovania, budovanie zákazníckych vzťahov, predajné techniky a e-commerce.
Literatúra o podnikaní, obchode a predaji poskytuje čitateľom teoretické rámce, príklady osvedčených postupov a príbehov úspešných podnikateľov, ktoré môžu slúžiť ako inšpirácia a východisko pre vlastné podnikateľské aktivity. Zároveň sa zameriava na rozvoj obchodných zručností, komunikačných schopností a predajných techník, ktoré sú kľúčové pre úspech v konkurenčnom prostredí.
Publikácie v tejto kategórii sú prístupné pre rôzne úrovne čitateľov - od začiatočníkov, ktorí sa zoznamujú s princípmi podnikania a predaja, po skúsených podnikateľov a obchodných lídrov, ktorí hľadajú nové stratégie a prístupy na trhu.
Cieľom literatúry o podnikaní, obchode a predaji je poskytnúť čitateľom ucelený prehľad o princípoch a praktických postupoch v týchto oblastiach, a zároveň ich motivovať a podporiť v ich podnikateľskom úsilí.
