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A comprehensive monograph chronicling the phenomenal rise of CryptoPunks – one of the world’s first and most sought-after crypto collectibles and trailblazer for digital art and web3 culture. CryptoPunks: Free to Claim explores the meteoric rise of a pre-eminent NFT collectible: what began as an experiment in digital ownership has become the catalyst for a digital art movement and a dynamic subculture synonymous with a new age of the internet. Minted on the Ethereum blockchain in 2017, the CryptoPunks – 10,000 uniquely generated pixel characters – have produced more than $2.3 billion in cumulative sales and entered the permanent collections of major institutions including LACMA and Centre Pompidou, meanwhile fostering a passionate and decentralized online community. All 10,000 CryptoPunks are presented in a special 400+ page catalogue raisonné within this book, with a comprehensive listing including Punk, number, type, colors, attributes and image hash. A timeline provides a zine-like assemblage of community member posts and tweets as they happened; while an extensive glossary defines more than 100 anonymously authored terms and ideas with guest contributions from Beeple, Emily Segal, Venkatesh Rao, and more. With an in-depth interview between Hans Ulrich Obrist (Artistic Director, Serpentine Galleries) and CryptoPunks founders Matt Hall and John Watkinson, this cult and category-defining book features a kaleidoscopic collection of texts, interviews, and visual essays exploring this emerging world of web3 and digital culture at large – inspiring a first wave of visual books on this groundbreaking subject. The book is for all levels of knowledge and features unique contributions from fascinating figures in tech, design, fashion, finance, and contemporary art including: Anika Meier, Alexis Ohanian, Mat Dryhurst, Noam Segal (Guggenheim), Philippe Bettinelli and Marcella Lista (Centre Pompidou), Michael Connor (Rhizome), Mindy Seu, Chris Lyons (a16z), Salome Asega (NEW INC), Simon Denny, Shumon Basar, Martina Tiefenthaler, Jack Butcher, Sean Bonner, 6529, among others.

Na našem trhu zcela ojedinělá kniha, která se věnuje se barvám, jejich kombinacím a vnímání. Barvy jsou rozdělené do obrazců, které lze použít pro dosažení efektů jako jsou rytmus, akcent, slavnostní ráz, povzbudivý účinek, jednotící plocha, exkluzivita a mnoho dalších. Vzorníky jsou detailně propracované a obsahují také zlatou a stříbrnou i reflexní barvy. Vzorníky jsou detailně propracované a obsahují také zlatou, stříbrnou a reflexní barvy. Všechno velice precizně zpracováno a systemizováno na základě vědeckého výzkumu. Kniha vychází především z digitálního použití barev, je proto zaměřena k použití pro designéry všech odvětví – webové stránky, reklama, obalový materiál, móda a další. Vše je velice precizně zpracované a zaměřené na současného klienta grafiků a designérů všech oborů.

Chcete co nejrychleji ovládnout novou verzi Illustratoru? Pak zvolte knihu, která je garantována tvůrci tohoto programu. Naučíte se kreslit pomocí vylepšených nástrojů, poznáte efektivitu živé vektorizace a zvládnete typografickou úpravu textů. Kniha vás pomocí množství přesných postupů a cvičebních souborů ke stažení zasvětí do tajů tvorby profesionální grafiky pro web i tisk.

1. díl publikace CorelDRAW – Praktické příklady (základní techniky) seznamuje uživatele s prostředím a zaměřuje se na získání základních dovedností při práci s jedním z nejrozšířenějších editorů vektorové grafiky. Kniha je koncipována tak, že na nezbytný teoretický základ vždy navazují příslušné praktické příklady – čtenář tak může postupy editace okamžitě vyzkoušet svou vlastní činností přímo v programu. Kromě toho je každé z publikovaných cvičení doplněné názorným videotutoriálem. Začínající uživatel programu se tak v 1. dílu publikace (základní techniky) může seznámit se základy jeho ovládání a dál pokračovat složitějšími prvky editace a komplexnějšími cvičeními. Součástí knihy je i sada dat ke stažení z internetu se souvisejícími materiály - videotutoriály a podpůrnými soubory pro jednotlivá cvičení.

2. díl publikace CorelDRAW – Praktické příklady (pokročilé techniky) seznamuje pokročilejšího uživatele se složitějšími technikami, postupy a komplexnějšími cvičeními při tvorbě vektorové grafiky. Kniha je koncipována tak, že na nezbytný teoretický základ vždy navazují příslušné praktické příklady – čtenář tak může postupy editace okamžitě vyzkoušet svou vlastní činností přímo v programu. Kromě toho je každé z publikovaných cvičení doplněné názorným videotutoriálem. Pokročilejší uživatel programu se ve 2. dílu publikace (pokročilé techniky) seznámí s preciznějšími technikami ovládání programu, složitějšími a komplexnějšími cvičeními. Součástí knihy je i sada dat ke stažení z internetu se souvisejícími materiály - videotutoriály a podpůrnými soubory pro jednotlivá cvičení.

FLEXIBILITY AND WEIGHT From Richard Williams' The Animator's Survival Kit comes key chapters in mini form. The Animator's Survival Kit is the essential tool for animators. However, sometimes you don't want to carry the hefty expanded edition around with you to your college or studio if you're working on just one aspect of it that day. The Animation Minis take some of the most essential chapters and make them available in smaller, lightweight, hand-bag/backpack size versions. Easy to carry. Easy to study. This Mini focuses on Flexibility and Weight. How do we loosen things up and get snap and vitality into our performance at the same time as keeping the figure stable and solid? The answer: successive breaking of joints to give flexibility. In this mini, Williams stresses the importance of knowing where the weight is on every drawing. He demonstrates that the best way to show weight is to be aware of it, conscious of it, and think about it all the time - knowing where the weight is coming from, where it's traveling over and where it's transferring to.

WALKS From Richard Williams' The Animator's Survival Kit comes key chapters in mini form. The Animator's Survival Kit is the essential tool for animators. However, sometimes you don't want to carry the hefty expanded edition around with you to your college or studio if you're working on just one aspect of it that day. The Animation Minis take some of the most essential chapters and make them available in smaller, lightweight, hand-bag/backpack size versions. Easy to carry. Easy to study. This Mini focuses on Walks. Walks are full of personality. Walks reveal the character, they tell the story of the person. In this Mini Richard Williams provides the building blocks of how to construct walks, using stick figures to make it easy to learn, copy and understand. The process will encourage you to invent and entertain.

RUNS, JUMPS AND SKIPS From Richard Williams' The Animator's Survival Kit comes key chapters in mini form. The Animator's Survival Kit is the essential tool for animators. However, sometimes you don't want to carry the hefty expanded edition around with you to your college or studio if you're working on just one aspect of it that day. The Animation Minis take some of the most essential chapters and make them available in smaller, lightweight, hand-bag/backpack size versions. Easy to carry. Easy to study. This Mini focuses on Runs, Jumps and Skips. As with Walks, the way we run shows our character and personality. A lazy, heavy person is going to run very differently to an athletic ten-year-old girl. Richard Williams demonstrates how - when you're doing a walk and you take both legs off the ground, at the same time and for just one frame - a walk becomes a run. So, all the things we do with walks, we can do with runs. This Mini presents a collection of Williams' runs, jumps and skips inspired by some of the cleverest artists from the Golden Age of Animation

DIRECTING, DIALOGUE AND ACTING From Richard Williams' The Animator's Survival Kit comes key chapters in mini form. The Animator's Survival Kit is the essential tool for animators. However, sometimes you don't want to carry the hefty expanded edition around with you to your college or studio if you're working on just one aspect of it that day. The Animation Minis take some of the most essential chapters and make them available in smaller, lightweight, hand-bag/backpack size versions. Easy to carry. Easy to study. This Mini focuses on Directing, Dialogue and Acting. As a director, whatever your idea is, you want to put it over, so the main thing with directing is to be clear - very clear. The Director's job is to hold everything together so that the animator can give the performance. Richard Williams shows how that performance can be achieved with flexibility and contrast. With Acting and Dialogue, the temptation is to try to do everything at once - Williams' advice: do one thing at a time.

Az influencer jelenség napjaink népszerű, divatos trendje, melyben sikeresnek lenni nem egyszerű feladat. Jelen könyv ebben segít, alapokat adva a netes videók elkészítéséhez, feltöltéséhez és népszerűsítéséhez. A könyv nem csak leendő influencereknek szól, mindenkinek ajánljuk, aki videókat szeretne készíteni és megosztani az interneten, vagy csak egyszerűen érdekli ez a téma. A könyv elsősorban a lehetőségekkel, a műszaki háttérrel, másodsorban pedig a társadalmi vonatkozásokkal foglalkozik. Áttekintjük a felvétel készítés eszközeit, a bárki számára elérhető és népszerű okostelefont, illetve a webkamerát, a fényképezőt, a videókamerát, a drónt és egyéb eszközöket. Megtanuljuk a videó- és hangszerkesztés lépéseit szerkesztőprogramok segítségével, a videómegosztó oldalak (YouTube, TikTok, Stb.) használatát és a feltöltés menetét. Foglalkozunk a felvételkészítés és publikálás jogi kérdéseivel, különösképpen a téma szerzői és személyiségi jogi vonatkozásaival. Megnézzük, mit kell tenni a sikerhez és mennyit lehet egyáltalán keresni ezzel, mi a mítosz, és mi a valóság e területen. A könyv további részében pedig az influencerséget, mint társadalmi jelenséget vizsgáljuk a szociológia, közgazdaságtan, jog és kriminológia segítségével, mindezt azonban röviden és közérthető formában. A megértéshez példaként szolgáló videókat is felsorolunk, továbbá szó esik a népszerűség pszichológiájáról és a jelenség veszélyeiről is.

Almost a quarter of a century after the end of National Socialism in Germany, Otl Aicher was commissioned to design the "cheerful" Olympic Games in Munich 1972. He systematically and scientifically approached this task and liberated visual communication from national pathos by reducing it to the essential in the Bauhaus sense: the use. The manual, completed in 1967, contains a flexible system of colors, forms, and fonts on twenty-two fold-out sheets that enabled Aicher's team and partners to "play freely" and saved "unnecessary preparatory work and time-consuming detailed decisions." The outcome of more than 100 areas of design allowed him to create a wide-ranging identity-forming effect, while also setting new standards in corporate design. This book is a reprint of the original German edition with a booklet added with all texts in English. Otl Aicher (1922-1991) was an internationally acclaimed graphic designer and educator, renowned for his corporate identity work, visual communication systems, and typography. With concise corporate designs for commercial enterprises such as the Deutsche Lufthansa and as co-founder and rector of the Hochschule für Gestaltung Ulm--an experimental design school in the spirit of the Bauhaus--he achieved a high reputation worldwide.

Dílo Otty Neuratha je naší odborné veřejnosti známo díky jeho práci na systému univerzálního znakového jazyka Isotype, avšak do širšího povědomí se dostává až díky současnému boomu informačních technologií a vizualizačních potřeb. Publikace, která vyšla pod názvem The Transformer v roce 2009 u Hyphen Press a kterou sestavil Robin Kinross ve spolupráci s Marií Neurath, definuje základní principy vizuální transformace dat, o něž Otto Neurath usiloval ve své práci. Kniha je potřebnou pomůckou pro pochopení základních historických vlivů na současnou kulturu infografiky a jejího propojení s digitálními technologiemi.

The result of extensive research centred on the latest designs optimised for the screens of mobile devices, the Power of Touch looks at over a hundred projects that showcase the functionality and accessibility of great mobile user interfaces. The designers featured analyse their projects from a variety of perspectives such as product specifications, site purpose and target users, making The Power of Touch a highly practical and inspiring guide for students and designers who know that a great mobile user experience is nothing less than essential.

Technological evolution gives people the possibility to receive information from different sources by means of various devices. In the field of branding, logos have to be optimized for smart phones, tablets, TVs and desktops and meet users' needs at the same time. It's not new; traditionally, a designer is used to preparing a few variants of the same logo to use for different purposes (horizontally, vertically, short, tall, small, etc.) in different media (book covers or spine, advertisements, positive/negative...). Today, in what is becoming a branding trend, the ability to adapt has assumed more importance given that within the diverse spectrum of current displays and formats a logo has to preserve its personality and identity in a wide range of sizes. Just like webpages, brands adapt and change their visual appearance depending on the width of display devices. For this, in some cases measurements are already taken to reduce logo details and reorganize identifiable elements to avoid losing the identity that characterizes them. In other cases, designers abandoned the old logos that no longer work well today and create more flat designs to suit today's media. This book features both trends with detailed analysis to help designers make logos that are both useful and stylish in this digital era, through examples of brands with design variants for all types of physical and digital supports in addition to the responsive adaptation of the brand in diverse display formats.

Until restaurants became commonplace in the late 1800s, printed menus for meals were rare commodities reserved for special occasions. As restaurants proliferated, the menu became more than just a culinary listing: it was an integral part of eating out, a clever marketing tool, and a popular keepsake.Menu Design is an omnibus showcasing the best examples of this graphic art. Illustrated in vibrant color, this compact volume not only gathers an extraordinary collection of paper ephemera but serves as a history of restaurants and dining out in America. Featuring both covers and interiors, the menus offer an epicurean tour and insight to more than a hundred years of dining out.An introduction on the history of menu design by graphic design writer Steven Heller and extended captions by culinary historian John Mariani accompany each piece throughout the book. Various photographs of restaurants round out this compendium that will appeal to anyone who enjoys dining out and its graphic and gastronomic history.

Potřebujete pracovat s programem Photoshop Elements 15 rychleji a efektivněji? S touto knihou získáte spoustu praktických tipů a kreativních návrhů. Photoshop Elements 15 nabízí celou řadu funkcí, které ho spojují s „velkým bratrem“ Adobe Photoshopem. Obraz za obrazem, krok za krokem, graficky velmi přehledně a instruktivně budete uvedeni do technik zpracování obrazu. Naučíte se téměř profesionálně zpracovávat své fotografie – od první rychlé korekce přes automatické korektury, práce s vrstvami k dokonalé fotografii. Kniha přináší informace o tom, jak korigovat drobné chyby obrazu, pomůže vylepšit dynamiku barev nebo vytvářet zajímavé černobílé obrázky, jak sestavit z vašich oblíbených obrázků koláže nebo fotoknihy.

This sixth edition of Graphic Design School has been refreshed and updated throughout, and features two new articles, one on User Experience Design (UX) and User Interface Design (UI), and one on Motion Graphics. The book is organized into two main sections, 'principles' and 'practice'. The first section deals with the fundamentals of design, such as composition, hierarchy, layout, typography, grid structure, colour and so on. The second section puts these basics into practice, and gives information about studio techniques and production issues relevant to a number of different graphic design disciplines. The last part of the second section provides an overview of some of the different career choices open to students entering the graphic design field.

Create stunning and responsive Magento 2 themes for your business About This Book * Realize the full potential of theme design in Magento 2 * Design attractive themes for your e-commerce store to make them stand out amongst the crowd * Practical skills and examples ensure you can take what you've learnt to your own projects - limited only by your own creativity! Who This Book Is For This book is for web designers and developers with existing knowledge of CSS, HTML, and XML who wish to create themes for Magento 2. Existing Magento 1.x theme designers who now want to develop themes for Magento 2 will also find this book useful. What You Will Learn * Implement a local development Magento environment * Understand the workings of the Magento theme structure * Edit an existing Magento theme to satisfy your business needs * Create print strategies for the Magento 2.0 theme * Generate specific blocks to improve the Magento 2.0 theme * Explore specific Magento programming Methods to improve the Magento 2.0 theme * Customize the Magento 2.0 admin panel to create a new Magento 2.0 admin theme * Build a Twitter module for Magento 2.0 and integrate Magento 2.0 with social bookmarking In Detail Magento is the e-commerce software and platform trusted by the world's leading brands. Using Magento's powerful theming engine, you can control the look, content, and functionality, and easily launch a flexible e-commerce website. However, because of its powerful features, developing Magento themes is easier said than done. This book aims to leverage the enhancements to theme designing in Magento 2 to the fullest. It will show you how to gear up the performance of your e-commerce website. We begin by introducing Magento 2 and its features along with implementing a local development Magento environment. We then move on to discuss the concepts of the Magento theme structure such as templates, inheritance, customization, and override. Further on, we explore the Magento UI Library, which is a new feature available in Magento 2.0. We will create a new Magento 2.0 theme named MyCake Store using Magento Bootstrap from Maven E-commerce and also create print strategies for the Magento 2.0 theme. We will also create and customize a new theme proposal for the Magento admin panel. At the end, we will integrate Magento 2.0 to Twitter and integrate it with social bookmarking and finally deploy our new Magento 2.0 theme. Style and approach This is a step-by-step guide to customizing the look and feel of your online store by creating stunning and responsive themes from scratch. In addition to creating new themes, the book will also offer guidance on customizing existing themes.

Logotype mini is the definitive modern collection of logotypes, monograms and other text-based corporate marks. Featuring more than 1,300 international typographic identities, by around 250 design studios, this is an indispensable handbook for every design studio, providing a valuable resource to draw on in branding and corporate identity projects. Logotype mini is truly international, and features the world's outstanding identity designers. Examples are drawn not just from Western Europe and North America but also Australia, South Africa, the Far East, Israel, Iran, South America and Eastern Europe. A must-have companion to Logo and Symbol mini.