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Marketing - Základy marketingu, 4. vydání
Učebnice Marketing - základy marketingu poskytuje čtenáři základy marketingového myšlení a ukazuje, že marketing je v současnosti nezbytně nutnou metodou řízení úspěšné firmy. Vede k rozvíjení schopnosti ekonomického myšlení a k pochopení marketingových činností ve firmě. Čtenář se seznámí s marketingovými koncepcemi, marketingovým mixem a jeho částmi, s principy marketingového řízení a získá základní znalosti potřebné k pochopení trhu. Učebnice svým interaktivním pojetím vede studenta k efektivní práci s informacemi a také k tomu, aby uměl získávat a kriticky vyhodnocovat informace nutné k úspěšnému působení firmy na trhu.
Učebnice učitele zahrnuje oba žákovské díly. Je doplněna i výukovými statěmi, které zapisují žáci do svých učebnic (pro snadnější orientaci i včetně odkazů na danou stránku, na které bude žák ve své učebnici doplňovat učitelem přednášený zápis), řešením zadaných úkolů a testy pro opakování učiva.
KPop Demon Hunters: The Official Deluxe Junior Novelization
#1 NEW YORK TIMES BESTSELLER • A deluxe junior novelization that retells Netflix’s KPop Demon Hunters—and features a shiny cover and 16 pages of full-color images!
Rumi, Mira, and Zoey are the world-famous girl group HUNTR/X. When they aren't selling out stadiums, they protect the world from a force of powerful demons that have threatened the world for centuries. But have they met their match with the arrival of Saja Boys, an infuriatingly cute boy band who happen to be demons in disguise? This hardcover deluxe junior novelization is the official retelling of Netflix’s KPop Demon Hunters—and features a shiny cover and 16 pages of full-color images.
Based on the screenplay by Danya Jimenez & Hannah McMechan and Maggie Kang and Chris Appelhans
Based on KPop Demon Hunters, the film Directed by Maggie Kang and Chris Appelhans
All the Diamonds in Paris
'Kristin Harmel is firmly in the top echelon of WW2 storytellers' HEATHER MORRIS'A master storyteller' SANTA MONTEFIORE'The best at sweeping historical drama' KELLY HARMS'A dazzling diamond of a novel' HAZEL GAYNOR***Paris, 1942: In the midst of the Nazi Occupation, Annabel Marceau begins stealing from Germans and funnelling money to the French Resistance. But when she takes a pair of valuable bracelets from a high-ranking Nazi officer, she finds herself - and her two young daughters - in the line of fire, with devastating consequences. Boston, 2018: Colette Marceau, now in her eighties, has spent a lifetime determined to find out what happened to her mother and sister that fateful night. When one of the missing bracelets surfaces at the Boston Diamond Museum, can she finally find the answers - and justice - she has been looking for. *Published under the title The Stolen Life of Colette Marceau in the US*Be transported to Paris in this sweeping and evocative dual-timeline novel, perfect for fans of Santa Montefiore and Kristin Hannah. ***READERS LOVE ALL THE DIAMONDS IN PARIS'Filled with twists and turns and even a few tears, this is one of the better WW2 books that I have read in a VERY long time. One of Kristin Harmel's best!'? ?'A treasure of a book . . . a unique and enthralling read'? ?'Breathtaking . . . make sure you have the tissues ready'? ?'Kristin Harmel is a phenomenal storyteller. All the Diamonds in Paris is brilliantly plotted, beautifully written and has a collection of characters that are compelling and complex'? ?
An Enchanted World
Uncovering the vibrant spiritual life of Late AntiquityIn Late Antiquity (ca. 200–600 CE), the world was alive with unseen forces—divine agents who influenced every aspect of daily life. For most ordinary people, religion was not found in temples, synagogues, and churches, but in lived experience as they interacted with the supernatural in a world of uncertainty and danger. In An Enchanted World, Michael Satlow uncovers a shared spiritual landscape that stretched beyond the confines of Judaism, Christianity, and the pantheon of Greek and Roman deities. From healing rituals to protective amulets, spiritual practices were a matter of necessity, transcending religious labels. To get by in the world required being on good terms with the right supernatural beings and being able to ward off the bad ones. Rejecting traditional narratives that focus on institutional religion and theological divisions, Satlow presents a compelling case for viewing the period through the lens of “lived religion.” This was not a religion of abstractions formulated by rabbis and priests, but an enchanted world populated by divine beings who had as much—if not more—agency as any person. Drawing on archaeological evidence, historical documents, and a rich trove of magical texts, Satlow vividly reconstructs how ordinary people lived in a world that crackled with the energy of the supernatural. His account reimagines the spiritual history of Late Antiquity, centering shared human fears and aspirations and challenging preconceived notions about religious boundaries. With An Enchanted World, Satlow offers a fresh perspective on a transformative period—one that has much to teach us even today about the role that spirituality can play in the secular world.
When the Forest Breathes
When the forest breathes out, we breathe in. When the forest thrives, we thrive.
The world-renowned forest ecologist Suzanne Simard has transformed our understanding of the profound intelligence and interconnectedness of trees. In When the Forest Breathes, she uncovers how the deep-rooted cycles of renewal that sustain the forest can also help us to protect our entire global ecosystem.
Raised in a family of loggers committed to sustainable stewardship of the land, Simard has watched as timber companies leave the forests of her native British Columbia vulnerable to wildfires and drought, threatening the crucial biodiversity that they support. But her groundbreaking research for the Mother Tree Project - one of the most ambitious forest ecology experiments of its kind - has the potential to chart a new course. The forest, she reveals, is a living symphony of finely honed cycles of birth, growth, death and rebirth that hold the key to protecting the natural world. Working closely with local Indigenous communities, whose sustainable practices have been largely ignored, Simard examines how holistic, regenerative forestry that preserves the cycles of the forest can help solve the global climate crisis.
Weaving together scientific discoveries and luminous storytelling, Simard's book is a call to rediscover our kinship with the natural world, and listen to the lessons of the forest.
Wuthering Heights
Whatever our souls are made of, his and mine are the same.
A foundling son. A forbidden love. A coveted inheritance.
Catherine Earnshaw and Heathcliff are wrong for each other in every way, yet inexplicably drawn together by a force stronger than themselves. Their love is passionate, dark, obsessive … and a threat to Catherine’s brother Hindley, who banishes Heathcliff, determined to make sure Wuthering Heights is his after their father’s death.
But when Heathcliff returns with money and a burning desire for both Catherine and revenge, his only goal is to take what’s his and bring retribution to all involved.
Told from the perspective of Lockwood at Thrushcross Grange on the desolate and stark Yorkshire Moors years after the events at Wuthering Heights, this English literature classic explores the relationship between love, revenge and desire, and the long-lasting effects on its residents’ heirs.
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Exquisite Corpses Volume 2
"Exquisite Corpses combines the elements of a classic mystery with a to-the-death struggle in the vein of The Purge or Hunger Games." —FORBES Trick-or-treating. Clocking in for your shift at work. Going to the annual Halloween party down at the Pit. For the citizens of Oak Valley, Maine, any one of these activities could spell a gruesome death as twelve of the most dangerous killers in the world turn their sleepy little town into the playing field for a game that will decide the fate of the entire country for years to come. James Tynion IV (Something is Killing the Children, The Department of Truth) and Michael Walsh (The Silver Coin, Universal Monsters: Frankenstein) have assembled some of the most talented creators in the industry to pull off a horror event like no other. As the body count rises in this second volume, James and Michael are joined by Che Grayson (Dark Spaces: Good Deeds), Jordie Bellaire (Redlands), Tyler Boss (You’ll Do Bad Things), Pornsak Pichetshote (The Good Asian), Adam Gorham (Hellhunters), Claire Roe (Dark Spaces: Hollywood Special), and Gavin Fullerton (The Closet) to decide the fates of killers and citizens alike. In the world of Exquisite Corpses, no one is safe. Collects issues #4-8
Matters of Truth
In Matters of Truth, Carlo Agostoni explores the frames and narratives shaping our understanding of whistleblowing, truth-telling, and their cultural histories. Narratives of whistleblowing are stories of truth-telling, first and foremost, but they are also stories of complication and conflicts of interest. The whistleblower is remedy and cure for some and poison and treason for others. But the anchor of the whistleblower is the immensity of factuality?-?an anchor that pulls him down and turns him into a tragic hero. But truth-telling is not the dominant frame surrounding whistleblowing in media, scholarship, nor politics. One of the dominant frames used to describe whistleblowing is leaking. Frames are not just words; they constitute the cognitive structures we think with. Framing a social phenomenon as 'leaking'?taps into our neural circuitry and a hidden realm of deep narratives. It is therefore imperative to study these narratives and frames that rule our unconscious and yield moral narratives we are commonly unaware of -?especially with a sociocultural phenomenon such as whistleblowing. Drawing on a wealth of examples and a wide range of philosophers, sociologists, cognitive linguists, literary critics, historians, and social psychologists, Carlo Agostoni analyzes the cultural narratives about whistleblowers that ignite explosions of truth and justice and the frames we use to defame them -?both knowingly and unknowingly. Words matter. Narratives matter. Especially in matters of truth.
Honeko Akabane's Bodyguards 8
School life meets underground crime in this quirky action comedy that's like Assassination Classroom meets Nisekoi! The "knight in shining armor" and "heroes vs villains" dynamics take on new variations in this story about a reluctant bodyguard protecting his oblivious charge from assassins hired to kill her. Filled with suspense, secrets, and romantic tension, this manga is a surefire recipe to keep readers ravenous for every volume! They have only one goal--to kill Honeko Akabane! One day, Arakuni Ibuki learns that his childhood friend, Honeko Akabane, is being targeted by assassins! Both of them are in Class 3-4 at Sosoji High School, and Ibuki is ordered to protect Akabane for one year. His goal is to ensure that she graduates safely, but he must do so without her realizing it. And so begins his secret life as a bodyguard at school! However, there seems to be more secrets within the so-called "Class 3-4"...?!
Before We Forget
Jon Lord (1941-2012) has been called the "Headmaster of Rock": a defining and much loved, cross-genre musical pioneer as the co-founder of heavy rock pioneers, Deep Purple, His image known to millions, with albums he played on selling nearly 70 million copies and having downloads of close to 900 million. He co-founded Deep Purple in 1968.
The Geomagician
Fossil hunter Mary Anning has spent her life on the outskirts of geomagic, despite the fact her own discoveries helped establish the field. The Geomagical Society of London doesn’t admit women – though they are happy to make their name off the specimens Mary supplies them with – leaving her to scrape by selling enchanted objects to tourists visiting her in Lyme Regis.So when Mary finds an extremely rare fossilised pterodactyl egg that, to her absolute shock, hatches in her hands, she seizes the opportunity and strikes a bargain with her geomagician mentor: she''ll sell him the pterodactyl in exchange for a promise of nomination to the Society. But upon her arrival to London, Mary''s met with both collegial warmth and animosity. Complicating things further, her childhood friend and the man who once broke her heart also happens to be her mentor''s infuriatingly handsome colleague.And as she gets closer to uncovering the secrets of the Society and the truth about the pterodactyl, Mary must decide where her heart really lies, and what lengths she''s willing to go to in order to finally belong.Especially when her discoveries could unravel everything''s she''s ever worked for.
Michelangelo and Titian
From the acclaimed author of Michelangelo, God’s Architect, a dual biography of two towering artists of the Renaissance, whose decades-long rivalry spurred both to greater heightsIn 1529, Michelangelo was in Venice when he first met Titian, Venice’s famed painter of princes, gods, and goddesses. Coming face-to-face with Titian’s drama-infused, richly colored works, the creator of David and the Sistine Chapel ceiling realized he had met a worthy opponent. Twenty-five years later, Titian came to Rome to paint the pope, and the two met again. Painting in the Vatican, Titian experienced the full power of Michelangelo’s work and vowed to surpass the achievements of his older contemporary. Michelangelo and Titian is the untold story of history’s greatest artistic rivalry, a competition between two monumental figures more admiring of one another than either would ever admit. William Wallace brings the world of the sixteenth century to life, and in particular its culture of gossip and intrigue. Wallace challenges the established narrative of this relationship as mostly one-sided, with the younger artist in competition with the reigning master. He shows how the artists moved in overlapping courtly and papal circles, sharing the patronage, power, and sometimes friendship of the most important people of their era, including members of the Medici, Este, and Farnese families. Wallace traces how, over the span of some forty years, this unspoken rivalry was reciprocal and mutually beneficial, with each learning from the other’s brilliance, quietly seeking to best the other’s work and secure his own legacy. An extraordinary achievement, Michelangelo and Titian is a compelling account of two supremely gifted rivals who inspired each other to test the limits of their creative genius, and in doing so created some of the most astonishing works of art the world has ever known.
Berserk 24
Po Griffithově návratu se svět začíná měnit a Gutsova parta obohacená o Isidra, Farnese a Serpica se v horském lese shledává s „čarodějkou“. Flóra z čarodějného sídla ve stromě duší tvrdí, že už na Gutse dávno čeká, jenže co má ve skutečnosti za lubem? A co se od ní Guts dozví?! Čeká vás pravá fantasy v celé své kráse!
Stříbro & jed 2: Esence vzpomínek
Travička, která pracuje pro nejhorší a nejnebezpečnější gang v New Yorku, a zvláštní policista, který honí zločince z magické společnosti.
Avery se nešťastnou shodou okolností stává podezřelou z vraždy příslušnice rodiny Nejvyšších newyorských mágů a ocitá se na útěku. Po celou dobu si bolestně a zoufale uvědomuje svoje city k detektivu Hayesovi a zároveň bezvýchodnost svojí situace.
Musí tak důvěřovat svému tajemnému a mlčenlivému průvodci Rykerovi, jehož poslání a úmysly nedokáže odhadnout. S jeho pomocí se bude snažit zjistit víc o svojí neobvyklé magii a zvláštní síle a dokázat svoji nevinu.
Avery však tuší, že nepředvídatelný Adam Hayes je jí na stopě a svoje hledání nevzdá…
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Knihovna vypůjčených srdcí
Chloe Sampsonová to nemá lehké: stará se o tři mladší sourozence, hledá své pravé já a snaží se vydělat dost na to, aby měli z čeho žít. Už se zdá, že se ocitla v koncích, když ve sklepení knihovny, kde pracuje, najde velmi vzácnou starou knihu. K jejímu úžasu se vzápětí na prahu jejího domu objeví věčně nabručený samotářský soused a nabídne jí za ni doslova majlant. Když si ji Chloe prohlédne podrobněji, zjistí, že si na okrajích stránek dva mladí milenci kdysi nechávali vzkazy.
Chloe nedokáže záhadě odolat a rozhodne se jí přijít na kloub. S nadšením zjišťuje, že to nebyla jediná kniha plná romantických vzkazů. Čím hlouběji se však do dechberoucí honby za pokladem noří, tím víc otázek vyvstává. Co se s těmi nešťastnými milenci stalo? A co to má společného se smutným sousedem, který Chloe a jejím sourozencům teprve nedávno začal otevírat svůj domov i srdce?
Prostřednictvím romantického příběhu, který překonal celá desetiletí, Chloe zjišťuje, že na mrzoutském sousedovi toho bude víc, než je na první pohled zřejmé. A tím, že přijme nečekanou nabídku přátelství, které jí nabídl, dostane zásadní životní lekci: Nejzajímavější příběhy obvykle začínají na těch nejméně pravděpodobných místech.
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The Wisdom of Walking in Nature
Discover 50 ways to enjoy every walk nurture your body and mind, connect with nature, and make daily walking a joyful habit. Enjoy the physical, mental, and emotional benefits of walking with this delightful daily walking guide. Walking isn t just great for your heart and immune system it s also proven to reduce stress, ease anxiety, boost mood, and spark creativity. This guide helps you slow down, be present, and connect with the seasons and the natural world, from uplifting spring sunshine to autumnal strolls that clear your mind. Packed with mindful walking tips, it offers simple ways to engage with your surroundings, easy ideas for self-reflection, and practical prompts for bonding with walking companions (whether family, friends, loved ones, or even the four-legged kind!). From urban strolls to countryside hikes, dog walks, or even a quick trip to the shops, this daily companion captures the essence of walking therapy, inspiring you to make walking a joyful and restorative habit and encouraging even the most reluctant rambler to enjoy the physical, mental, and emotional benefits of walking in nature.
Family Lies
The brand new thriller in the San Diego Case Files series from Sunday Times bestselling author Karen Rose'High wire suspense that keeps you riveted' Lisa GardnerHomicide Detective Kit McKittrick and psychologist Sam Reeves arrive at Mary Sherman's house after she fails to turn up for an arranged meeting with Kit's foster sister Akiko. Three weeks earlier, Akiko received a call from Mary out of the blue claiming she had information about her birth mother. Now, Kit, Sam and Akiko land on her doorstep only to come under fire from an unknown shooter and to discover Mary's dead body inside the house. Who was Mary to Akiko? What information did she have, and why did she choose now to come forward? If her murder is not a coincidence, Akiko's safety could be at risk. Kit is determined to find answers for her sister, but every piece of information revealed just leads to more questions, and no one connected to Akiko's story is quite who they seem. And there's a major stumbling block: an injured Kit has been officially taken off the investigation, and ignoring the order could have lasting consequences for her career. But how can she sit back when she, her sister and the people around them are in serious danger?____________________READERS LOVE KAREN ROSE:'Karen Rose never disappoints!''The characters are so well described you feel as if they are real people''I love this author's writing. Each book is like meeting up with old friends''Her books catch you from the first page and hold your attention until the very end''It is just painstaking waiting for her next novel'
The Perfect Girl
How do you stop a killer no one believes exist? S Kat Ballantyne wants to know why a perfect girl like Rosie Duggan would jump to her death from a multistorey car park. Everyone is saying she took her own life. But Kat is unconvinced. Girls like Rosie—bright, popular, well adjusted, and with her whole life ahead of her—don’t fall from tall buildings. Unless someone pushes them. When a second student dies the same way, Kat is the only one asking the hard questions. As she digs deeper, a disturbing pattern begins to emerge. With loyalties fracturing and powerful enemies circling, shocking DNA evidence leads to a surprising suspect. But has Kat really found the killer? Or has she just been played?
Looting Hummingbirds
In the first quarter of the 20th century, Daniel Thaly of Dominica, then a British Caribbean colony, was one of France’s most celebrated poets. He was educated in Martinique and then at medical school in France before returning to Dominica. His illustrious reputation crumbled when radicals in the emerging anti-colonial Negritude movement criticised his work. From then on he wrote little. Here for the first time in English (and French) we can read a selection of his lyrical and passionate poems - many about Dominica - alongside an introduction that pieces together what little is known of his life.
Najpredávanejší autori v tejto kategórii: Dominik Dán, Joanne K. Rowling, Elle Kennedy, Freida McFadden, Sarah J. Maasová.































