Ava Publishing

Whether you specialize in typography as a subject in itself or use type within your graphic or communication designs, understanding more about what type is and how it works will inform your practice and improve your work. If you want to know more about the difference between Bodoni and Bembo; why Arial is not the same as Helvetica and what alternatives to consider; what types to respect and what types to avoid, then you will discover the answers here. This book is about looking closer at what most take for granted. Once hooked, you will never see type in the same way again.

This book will help you design media that engages, entertains, communicates and 'sticks' with the audience. Packed with examples of groundbreaking interactive design, this book provides a solid introduction to the principles of interactive communication and detailed case studies from world-leading industry experts. The Fundamentals of Interactive Design takes you step by step through each stage of the creative process - from inspiration to practical application of designing interfaces and interactive experiences. With a visually engaging and exciting layout this book is an invaluable overview of the state of the art and the ongoing evolution of digital design, from where it is now to where it's going in the future.

The pattern cutter's aesthetic judgement of proportion, balance, line and form has always underpinned success in fashion design. In Pattern Cutting: The Architecture of Fashion, Pat Parish approaches the subject from this perspective, identifying key shapes and structures from the catwalk and translating them into 3D through a number of cutting, draping and construction processes. These methods are explored here through a series of practical scenarios, richly illustrated and annotated with step-by-step instructions. This exciting new approach provides you with the inspiration, tools and confidence to interpret and adapt basic patterns and take your designs even further.

Basics Graphic Design: Idea Generation explores the different ways in which designers can generate creative ideas in response to a given project brief. Great designs begins with great ideas. Throughout this book, best-selling author team Ambrose and Leonard show how a clear understanding of audience, context and materials can lead to innovative, targeted designs. They also explore the many levels of idea generation, from the macro to the micro, explaining how budding designers can use simple techniques and strategies from brain storming to more focused, selective and strategic systems to get their creative juices flowing and come up with a brilliant idea that will set their designs apart. Creative thinking is a skill that can be developed - this book introduces a variety of approaches, theories and strategies to help designers do this, with practical exercises, engaging studio interviews and striking visual examples.

AVAs Basics Design titles are designed to provide visual arts students with a theoretical and practical exploration of each of the fundamental topics within the discipline of Graphic Design. Packed with examples from students and professionals and fully illustrated with clear diagrams and inspiring imagery, they offer an essential exploration of the subject. Grids, the seventh book in the "Basics Design Series", has been updated with new content and visuals, exploring the construction and ordering of the page and screen through the use of grids. The grid features as a strong element in many areas of design, and presents both the student and practitioner alike with the opportunity to ground their work in solid foundations. This book explores not only how to construct grids, but, more fundamentally, why a designer should construct grids at all. Through detailed investigation of the principles behind grid design, this book will inform and advance your understanding of this key design component, allowing you to devise grids with ease and precision for any situation.

Long since regarded as an inessential object that simply adds to the beauty, convenience or effectiveness of an outfit, accessories are now considered key items in a fashion collection and as stand-alone pieces worthy of our undivided attention. "Basics Fashion Design 09: Designing Accessories" is filled with important information that any designer will need to know, examining from concept to production four key items: the bag, footwear, jewellery and millinery. The key accessories are dissected to clearly display the core components giving a clear view of how each connects. The book explores specialist finishing techniques such as hand-finishing and machine embellishment and contains descriptions of contemporary techniques that break new boundaries in accessories design. A detailed explanation of small accessories, essential to the accessories designer, will broaden the readers knowledge and provide them with the dexterity of skills to enter the fashion industry.