Laurence King Publishing strana 31 z 41

From Hollywood blockbuster to striving independent filmmaker, from mobile phone games to characters advertising products on television, from pseudo live action through to virtual environments, animation is able to transcend boundaries to reach new audiences. This book shows how artists, designers, filmmakers, programmers, directors, writers, and producers have seized the chance to entertain using a versatile and compelling medium. Animation in Process is not only a creative showcase exposing the best talent in the field today, but an in-depth exploration of working methods and processes that go behind the highly-polished features enjoyed today, with previously unseen material such as sketches, working drawings, storyboards, and other work in progress that documents the animators’ craft.

A must for any fashion student, this book provides an in-depth review of the wide-ranging career options available in the fashion and textile industry, profiling over 50 careers that span the creative, technical, retail, and media fields.Clearly defined job profiles are accompanied by interviews with people employed in the industry. Breaking into the fashion industry can be very difficult for newly qualified graduates and young designers because of the high number of students graduating each year and the competitive nature of the business. This book offers practical advice on all aspectsof the job-hunting process with guidance on how to succeed. There are suggestions for organizing a job search, with template charts and tables provided to help, and advice on how to secure work placements/internships and develop strong networking skills. A directory of international professional trade associations provides an excellent resource for establishing new contacts and general networking, and also offers information on conferences, trade events, and employment opportunities.

The four hundred marks reproduced within these pages represent the diverse array of identity work produced by Pentagram's partners, past and present, since the company was founded in 1972. Over the past four decades, Pentagram has designed marks for large corporations and small businesses, government agencies and non-profit institutions, clubs and societies, and even individuals, all of whom were seeking a representative symbol to appear on letterhead and books, buildings and websites, and everywhere else imaginable. Previously only distributed in a limited edition, this invaluable book is now made available in a paperback version and will provide inspiration for all graphic designers working on identity projects.

A coloring book for grown-ups, The Sneaker Coloring Book is a collection of 100 black and white line drawings of popular sneaker designs, shown in side view, to color, alter, or customize. The models featured are 100of the most popular designs from 1916 to the present day from 18 major brands including Adidas, Converse, New Balance, Nike, Onitsuka Tiger, Puma, Reebok, and Vans. Brand, model name, launch date, and category are listed for each sneaker. The drawings are printed on high-quality drawing paper and the pages are perforated so that a drawing can be removed once completed. Taking a fun and highly original approach to sneaker culture, the book will appeal to anyone who likes to color and customize their sneakers, to fashion and footwear designers, illustrators, graphic designers and, above all, to the sneaker fanatics who want to own every book about their favorite subject.

This book is aimed at anyone who is considering becoming an advertising creative, studying to become one, or would like to become a better one. Written in an entertaining and informative style, the book explains the diverse set of skills that you need to make it as an advertising creative above and beyond the ability to write good adverts, and demonstrates: how to get the best out of the people you work with; how to present your work to clients; how to manage your career; even how to start your own agency. Getting a job as an advertising creative is not easy. This book will teach you the intangible skills that are essential if you are to get a job, survive, thrive and ultimately make it big in one of the most exciting industries on the planet. Includes a foreword by David Droga, founder of the Droga5 advertising agency in New York, and one of the hottest names in the world of advertising right now.

The Trend Forecasters Handbook is a sharp, in-depth and highly visual textbook and teaching aid for students and tutors keen to know more about the world of trends, trend forecasting and consumer-insight techniques. Trends are a fundamental part of our emotional, physical and psychological landscape, and by forecasting trends, or using them to anticipate what is new and next in the world, we can begin understand what drives and motivates consumers. This in turn can help to make the difference between a product or design that sells and one that languishes on the shelf. This how to book provides design students with skills to understand and track trends and use them to inform their research, design and product development. Highly visual, the book takes us through the world of trend forecasting and consumer insight in a step-by-step way, with quotes, interviews and case studies of key players. Each chapter concludes with a lesson plan, or summary panel, which reviews the key issues covered and describes a course of action or a project-based activity that allows students to experience the techniques or methodologies explored.

Knowledge of construction and detailing techniques are vital for all students of interior design and interior architecture and this accessible, up-to-date introductory text will prove an invaluable reference work. Construction and Detailing for Interior Design is structured to encourage a diversity of techniques, allowing each student the means to find and put into practice the appropriate solution to fabrication issues and also to express their own personal aesthetic. With over 400 images comprehensive and professional annotated drawings together with explanatory photographs of techniques, materials, tools and more the principles of sound construction are explained, and the means to create successful variations on generic types of detailing provided. In addition, the relation of existing building shells to the construction and detailing of new elements is explored, practical tips are given throughout the book, the roles of consultants, manufacturers, suppliers and fabricators are explained, and theories of modern, sustainable approaches to interior detailing are discussed.

The way we view our outside space, whether roof terrace, balcony or garden, has changed dramatically in the last 20 years. Today we realise the potential of exterior domestic spaces as outdoor rooms, a fact that has led to an unprecedented growth in design products for outdoor settings. Leading designers like Marcel Wanders, Philippe Starck and Ross Lovegrove have created furniture and lighting ranges specifically for the outside. Their work successfully challenges traditional garden design, developing the use of new materials and the idea of the garden as a site for installation. With more than 1,000 full-colour images, 1000 Designs for the Garden is a lavishlyillustrated sourcebook focusing on the best in contemporary garden design. Each of its ten chapters is headed up by an interview with a leading expert in garden design, architecture, product design or fine art. Packed with the very latest in outdoor furniture, garden art and both practical and luxury garden items, the book features web addresses and full specifications for every product and will appeal to both gardeners and lovers of contemporary design alike.

Creative Space looks at the studios, apartments, and homes of the designers, directors, stylists, artists, graffiti writers, curators, novelists and innovators who are pushing the boundaries of contemporary culture. These are interiors created by people who shop in Colette in Paris, live on the Lower East Side in New York and travel to Tokyo. The domestic spaces are often DIY and strongly reflect pop culture. Filled with post-modern pop collectables, vintage junk finds, camouflage and graffiti, clothing and toy collections, contemporary art resting in bookshelves and crammed onto walls, these homes are an antidote to the sterility of minimalism. Among the 30 homes featured in the book are those of artist Julie Verhoeven and Maharishi founder Hardy Blechmann in London, graffiti artist Fafi in Paris, artists Ryan McGinness and Wes Lang in New York, innovative creatives Jaybo and Lucio Auri in Berlin, Barcelona filmmaker Roger Gual, and in Tokyo cult photographer Yasumasa Yonehara and artist Aya Takano. In a new compact format and at a very special price, this book will provide ideas and inspiration to all those who want to make their own creative space.

20th Century Type and Beyond provides a decade-by-decade analysis of the issues that have shaped the history of typographic and, latterly, graphic design. This book provides designers, students and general readers with an informed and accessible guide to the typography of the 20th century and the key questions that will shape typographic practice in the future. Subjects include the arrival of mass production; the birth of the art director; the appearance of the grid (and its subsequent rejection); the coming of non-print media and the launch of the Macintosh and its ushering in of a new generation of designers enfranchised by digital technology. Digital technology has brought about a revolution in graphic design and typographic practice. This substantially revised edition of Lewis Blackwells classic study brings the story up to date with an analysis of some of the remarkable new freedoms introduced by the digital revolution.

This collection of heart imagery highlights how a universal symbol can be creatively interpreted and constantly reinvented. It captures the breadth of art and design imagery exploring the meaning and representation of hearts. Although the focus is on the contemporary, it also touches on the history of the symbol from the Sacred Heart cult to the invention of the Valentine, from heart tattoos to pictograms. The Book of Hearts is an exploration of the meaning and representation of love and emotion through one of the most recognisable signs in the world.

This book offers practical help and guidance to aspiring illustrators. All areas of the job are covered creating a portfolio; approaching potential clients; preparing for meetings and negotiating contracts; setting up a studio; maintaining a flow of work and managing ones time and cash. Self-promotion, creating websites, selfpublishing and the pros and cons of agents are all explored. International illustrators are interviewed, discussing how they got their break in the industry, their experiences with clients, their methods of promoting work and more. In addition, leading art directors describe their approach to commissioning illustration, how they spot new talent, their thoughts on promotional material and their advice to up-and-coming illustrators. Packed with useful tips gleaned from the authors own career as an illustrator, and his work as an agent handling some of the best new talent, the book is an essential read for anyone looking to succeed in illustration.

The fourth edition of this comprehensive history of photography has been thoroughly revised and updated. Spanning the entire history of the medium, from its early development to current practice, and providing a focused understanding of the cultural contexts in which photographers have lived and worked throughout, this remains an all-encompassing survey. Mary Warner Marien discusses photography from a truly global viewpoint and looks at a wide-ranging collection of images through the lenses of art, science, travel, war, fashion, the mass media and individual photographers. In addition to representing the established canon of Europe and the United States, key work from Latin America, Africa, India, Russia, China and Japan is also included. Professional, amateur and art photographers are all discussed, with Portrait boxes devoted to highlighting important individuals and Focus boxes charting particular cultural debates. New additions to this fourth edition include an overview of photographys involvement in conceptual art, a detailed review of the photographic work of artist Ed Ruscha and new material on European Worker Photography during the 1920s and 30s. Many new pictures have been added throughout the book, including superior versions of historical photographs and recent images from contemporary photographers, including Walead Beshty, Youssef Nabil, Lalla Essaydi and Ryan McGinley. A rich and vivid account of the history of photography placed in an essential cultural context, this indispensable book shows how photography has charted, shaped and sharpened our perception of the world.

We Are Photogirls duo Emily Stein and Celia Willis run fashion photography projects, throw fashion shoot events for teen guests and work with would-be teenage stylists, art directors and photographers, tutoring them in all aspects of fashion photography. DIY Fashion Shoot Book features their favourite exercises for school-age fashionistas choose from Style Scouting (for a whimsical day-long Dream A Little Dream of Me shoot), Fashion Family Portraiture (be inspired by the super-kitsch 1980s and style up your nearest and dearest), or achieve the porcelain, living-doll look of the Marie Antoinette Make-up Technique. Each challenge is accompanied by cutting-edge photography, step-by-steps, DIY research for ideas, and tips on how to get your friends to take part. Crammed with 40 shoot ideas, ranging from full-day and half-day challenges to a 20-minute off-the-wall styling competition, DIY Fashion Shoot Book will energise even the most bored teenager. Fun, inspiring and bursting with pull-out ideas and challenges, it is the book for teenage girls who love fashion and photography, and dreaming up ideas.

Introducing techniques for making pop-ups from one sheet of card, the third title in this series on paper engineering takes folding techniques into the third dimension. Each chapter introduces a new technical idea and show how that technique can be adapted in many different ways, or combined with techniques from earlier chapters. These 3-D techniques can be incorporated into any design where typography and/or illustration are used, including mail-shots, personal publicity, invitations, business cards and greetings cards. With their emphasis on surface design over complex cutting, the pop-ups have an instant appeal for designers. Following the elegant, easy-to-follow style of Paul Jacksons other titles for Laurence King, Cut and Fold Techniques for 3D Pop-Ups is an essential resource for marketing professionals and design students.

Letterpress has been undergoing a revival as a reaction to the widespread digitization of art and design, this book will appeal to both designers and crafts enthusiasts. It includes edgy, witty designs ranging from quirky political ads and poetry broadsides to humorous ephemera, animalia, retro and just plain weird stuff. It features the work of 80 unique presses from across the United States. The artists and printers featured in Adventures in Leterpress shun standard mass-produced fare, favoring the beauty and physicality of doing things the old fashioned way. Framed by interviews of the people keeping the letterpress tradition alive, the book's photographs feature the delicate details and exciting and edgy designs that make clear why there is a renewed interest in letterpress posters, cards, and packaging.