Laurence King Publishing strana 32 z 43

If you've ever struggled to craft a powerful message that really hits the spot, you'll know it's harder than it looks. Wouldn't it be helpful to have an expert on hand to explain how the professionals really do it? Better still, how about a whole range of writers ready to pass on their trade secrets? Well that's exactly what you'll find in the pages of this book. Think of it as a rocket-assisted launch for your writing career, structured over ten distinct lessons and illustrated with classic and contemporary international examples of the best copywriting. Designed to help anyone who works with words improve their writing, this book is packed with practical techniques and features effective exercises to pump up your persuasive powers. It includes inspiring contributions from professional writers, an in-depth look at the challenges involved in writing copy for brands and worked examples that cover writing for digital, brand storytelling and packaging copy.

The real world is full of cameras; the virtual world is full of images. Where does all this photographic activity leave the artist-photographer? Post-Photography tries to answer that question by investigating the exciting new language of photographic image-making that is emerging in the digital age of anything-ispossible and everything-has-been-done-before. Found imagery has become increasingly important in post-photographic practice, with the internet serving as a laboratory for a major kind of imagemaking experimentation. But artists also continue to create entirely original works using avant-garde techniques drawn from both the digital and analogue eras. This book is split into five sections Something Borrowed, Something New; Layers of Reality; All the World Is Staged; Hand and Eye; and Post- Photojournalism which cover the key strategies adopted by 53 of the most exciting and innovative international artist-photographers of the 21st century.

Vintage Knit offers lovers of retro style 25 beautiful knitting patterns from the 1940s and 1950s, regraded to fit modern sizes (small, medium and large) and to knit with yarns easily available today. A short introduction describes each garment and suggests how to style it, followed by clear instructions for knitting and making up. Details of the exact yarn used are given to ensure perfect results at home. Each garment is photographed on a model, letting you see how the styles of the past can be part of a very up-to-date look. A useful section on equipment and terminology, plus a list of online resources, gives you everything you need to knit the patterns in the book.

Every fashion collection begins with research. But how do you start? How much should you do? How do you use that research? Fashion Design Research is designed to answer these questions and demystify the process for students. Illustrated throughout with inspirational photographs and images of good practice within student sketchbooks, the book begins with the basics of primary and secondary research sources and shows students how and where to gather information. Chapters on market, fabric and colour research are followed by the final chapter, which shows how to gather all the information together, understand it and use it in a process known as triangulation. Additionally, case studies from a wide range of international designers showcase different working methods. By offering a clear approach to research for fashion design, this book will inspire students to embrace an activity that is both fun and fruitful.

Have you ever wondered what the difference is between Gothic and Gothic Revival, or how to distinguish between Baroque and Neoclassical? This guide makes extensive use of photographs to identify and explain the characteristic features of nearly 300 buildings. The result is a clear and easy-to-navigate guide to identifying the key styles of western architecture from the classical age to the present day.

Have you ever wondered what the difference is between Gothic and Gothic Revival, or how to distinguish between Baroque and Neoclassical? This guide makes extensive use of photographs to identify and explain the characteristic features of nearly 300 buildings. The result is a clear and easy-to-navigate guide to identifying the key styles of western architecture from the classical age to the present day.

Bubble writers everywhere will find a wealth of Christmas bubble writing activities in this fun, festive book. There are new alphabets to copy, Christmas place settings, gift tags and tree decorations to make, ideas for family games and much more. It also includes jolly Christmas characters to help you make and decorate your creations. It's sure to keep every bubble writer busy for the entire holiday season!

The Sewists are a new breed of designer-makers. From jewellery to bookbinding, felt craft to embroidery, screen-print to dressmaking, they encompass all areas of art and craft, and often combine techniques in new ways. Author and fellow sewist Josephine Perry has interviewed 20 designers about their working life and inspiration, and persuaded each one to part with a project for readers to make. Projects include a cameo brooch using freehand machine embroidery, a fun fur and felt creature, a circus troupe decoration, block-printed napkins, subversive cross stitch and many more. Each project is clearly explained and includes step-by-step illustrations and specially commissioned photographs of the finished piece. Also included is a CD containing templates, stitch charts and a blouse pattern everything you need to complete the projects in the book. Anyone who enjoys sewing and crafts, and can use a sewing machine, will relish The Sewists.

Tumble down the rabbit hole and find yourself in an inky black-and-white wonderland. Following on from the success of the best-selling colouring book Secret Garden by Johanna Basford, this set of notecards is packaged in a gorgeous decorative box that you'll want to keep. There are 12 notecards with four different designs decorated with gold foil to suit a variety of occasions, left blank inside for your message, and 12 illustrated envelopes. Appealing to all ages, the intricately realised world of the secret garden is both beautiful and inspirational.

100 Ways to Create a Great Ad is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the 'Reveal' and the 'Mash-Up', it presents the key methods of devising print, television, radio, direct and online ideas. The process of creating an ad can be divided into three steps: planning, concept creation and crafting. This book provides a straightforward guide to concept creation, including methods that are applicable across media, and it offers wide-ranging examples from international campaigns. Aimed at agency creatives, planners and account handlers, as well as graphic designers, marketing professionals and students, 100 Ways to Create a Great Ad has wide-ranging appeal.

Artists have always relied on their sketchbooks. This was true for artists working within a fine art tradition and is just as true today in the age of Macs, digital cameras and computer-generated imagery. This new line of sketchbooks addresses the needs of contemporary practitioners: illustrators, designers, art directors, fashion designers, filmmakers and anyone within the creative industries. Helpful and user-friendly, these sketchbooks tread that fine line between giving users practical tools and information while not interfering with their creative freedom. They are also made entirely out of eco-friendly materials. This Idea Generation sketchbook includes 136 blank pages with idea prompts for creative thinking, plus 16 pages of exercises and useful information on: how to get from a problem to a solution; the four stages of the creative process; mind mapping and free association; reframing your proposition; and, using random stimulus.

Artists have always relied on their sketchbooks. This was true for artists working within a fine art tradition and is just as true today in the age of Macs, digital cameras and computer-generated imagery. This new line of sketchbooks addresses the needs of contemporary practitioners: illustrators, designers, art directors, fashion designers, filmmakers and anyone within the creative industries. Helpful and user-friendly, these sketchbooks tread that fine line between giving users practical tools and information while not interfering with their creative freedom. They are also made entirely out of eco-friendly materials. This Film & Animation sketchbook includes 136 blank pages, storyboard grids and project management tools, plus 16 pages of useful information on shot sizes and aspect ratios, digital video basics, animation, screenplays, planning your shots, sound, lighting and editing.

Casual Sweet Clothes offers you gorgeous tops, dresses, jackets and skirts with a designer edge. Simple step-by-step instructions and diagrams guide you through the process of sewing each garment, and the full-size patterns included at the back of the book guarantee perfectly fitting results every time. The 18 simple but stylish casual pieces in this book make the foundation of a hand-made wardrobe that will last for years.

From the hand of MEGAMUNDEN, here are 20 detachable postcards waiting to be inked by you. Two flash sheets of full-colour stickers are also included so you can customise the drawings of sailors, samurai and skulls or send your own message in a bottle to friends and family.

This unique, stunningly illustrated journal is ideal for use as a travelling notebook or sketchpad. Food lovers and travel enthusiasts will love exploring street food from all around the world through Sophia Augusta's vibrant illustrations. There is something for everyone, from the instantly recognisable (Italian ice cream, American hot dogs and Belgian waffles) to more unusual delicacies such as starfish on sticks from China and 'red red' stew from Ghana. It contains 128 blank pages and 26 colourful illustrations to inspire your notes and sketches.

Knitwear is one of the most exciting areas in fashion today, where craft and digital processes collide to create desirable, innovative clothing. Fashion Knitwear showcases 40 designers around the world, including Missoni, Sibling and Sonia Rykiel, who use hand and machine knitting, crochet and macrame, as well as knit fabrics such as jersey, to produce fashion garments. Each profile delves into the designer's practice, inspiration and career path and includes inspiring images of their work. Interviews explore approaches to knitwear and how different knit stitches, techniques and yarns are used to create colour, pattern and texture. This book will appeal to anyone interested in knitwear, from hobby knitters looking for inspiration to students and fashion designers wanting a current overview of the scene.