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How did the start-up dating app, CLikD, quickly rise to become an award-winning competitor to Tinder and Bumble? How should organizations incorporate social media into their communication campaigns? What can you learn from these practices and how could it help you in your future career? Combining the most essential theories and offering a global range of cases and practitioner insights, Fundamentals of Marketing is the most relevant, concise guide to marketing. Based on the bestselling Marketing by Baines, Fill, Rosengren and Antonetti, this text will take you on a journey from the traditional marketing mix to the cutting-edge trends of the discipline such as sustainability, ethics, and digitalization. Along the way, cases and market insights featuring international companies and organisations such as Tesla, Brompton Bicycles, and Cambridge Analytica will take you beyond the theory to understand marketing at work in the business world, making sure you are equipped with the knowledge you need to promote a company's success in the future. In addition to the case studies within the book, a fully integrated companion website allows you to learn from real-life marketers whose video interviews offer a more in-depth view of their world. From Ammon Zeus to Aircall, The Guardian to Spotify, Fundamentals of Marketing highlights up and coming start-up businesses as well as household names, discussing the real-life marketing dilemmas they have faced and discovering how they navigated their way to a positive outcome. Review and discussion questions conclude each chapter, acting as a checkpoint to examine the themes discussed in more detail and critically engage with the theory. Links to seminal papers throughout each chapter also present the opportunity for you to take your learning further and read selected topics in more depth. Fundamentals of Marketing has all you need to begin your journey into the fascinating world of marketing. Digital formats and resources The second edition is available for students and institutions to purchase in a variety of formats, and is supported by online resources. - The e-book offers a mobile experience and convenient access along with self-assessment activities, hyperlinked further reading, and links that offer extra learning support: www.oxfordtextbooks.co.uk/ebooks - The book is accompanied by the following online resources: For everyone: Case insight videos Library of video links Worksheets For students: Employability guidance and marketing careers insights Author audio podcasts Multiple choice questions Flashcard glossaries Internet activities Research insights Web links For lecturers: VLE content PowerPoint slides Test bank Essay questions Tutorial activities Marketing resource bank Pointers on answering the discussion question at the end of each chapter of the book Figures and tables from the book in electronic format Transcripts of the case insight videos

Sparkling with the witty dialogue between Beatrice and Benedicts, Much Ado About Nothing is one of Shakespeare's most enjoyable and theatrically successful comedies.This edition offers a newly edited text and an exceptionally helpful and critically aware introduction. Paying particular attention to analysis of the play's minor characters, Sheldon P Zitner discusses Shakespeare's transformation of his source material. He rethinks the attitudes to gender relations that underlie the comedy and determine its view of marriage.About the Series: For over 100 years Oxford World's Classics has made available the broadest spectrum of literature from around the globe. Each affordable volume reflects Oxford's commitment to scholarship, providing the most accurate text plus a wealth of other valuable features, including expert introductions by leading authorities, voluminous notes to clarify the text, up-to-date bibliographies for further study, and much more.Allowing for the play's openness to reinterpretation by successive generations of readers and performers, Zitner provides a socially analytic stage history, advancing new views for the actor as much as for the critic.

King and Lawley's market-leading text offering the most critical, practical, and accessible approach to the subject. Woven throughout the book is the unique running case study, based on Junction Hotel, which now includes some new challenges facing the management team. This innovative fictional case helps students see how theory translates into practice in a familiar setting, and with a wide range of memorable characters. A wealth of relatable, real-life cases drawn from multinational organizations and social enterprises across a range of industries brings organizational behaviour to life. This edition includes cases on the BBC, Deliveroo, and Adidas, as well as social movements and issues such as the Presidents Club scandal, and the gender pay gap. All the core topics found on undergraduate modules are introduced, while the book also goes a step further to critically analyse some of the mainstream theories. Students are encouraged to develop a critical mind-set of their own through the structured review questions, which coach them to explain, analyse, then apply. The text is supported by an extensive range of online resources to help students take their learning further. For students: Podcast recap summarizing the main themes and posing discussion questions Personal development and study skills PDFs Guided reading Video interviews with practitioners Multiple-choice questions Extension material Junction Hotel organization chart Junction Hotel culture report Web links For registered lecturers: Guide to using the book and associated resources Test bank of multiple-choice questions PowerPoint slides Seminar resources Junction Hotel culture report

Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications. Renowned experts in the field, the authors draw on their extensive experience to present the essential principles of communication that demonstrate how advertising works. Using real world examples and 16 new case studies featuring a variety of international brands and companies such as Dutch bike rental service Swapfiet, US airline JetBlue, and British car manufacturer Jaguar, this is a resource you can trust to clearly illustrate how strategic advertising operates in a global economy. With added coverage on social media, viral, and online advertising throughout, and a dedicated chapter on digital media, Strategic Advertising Management continues to offer the most current, comprehensive and complete guide to the rapidly evolving landscape of the advertising industry. Digital formats and resources The sixth edition is available for students and institutions to purchase in a variety of formats, and is supported by online resources. - The ebook offers a mobile experience and convenient access along with functionality tools, navigation features, and links that offer extra learning support: www.oxfordtextbooks.co.uk/ebooks This book is accompanied by the following online resources: For students: Flashcard glossary Additional questions Further reading Web links Video links to adverts exemplifying strategies discussed in the book, short films from advertising companies and relevant documentaries For lecturers: Case study source links Suggested case histories from World Advertising Research Council Suggested classroom exercises PowerPoint slides Figures, tables, and adverts from the textbookWeb links

In this elegant and impassioned synthesis from one of the world's leading experts on Africa and poverty, economist Paul Collier writes persuasively that although nearly five billion of the world's people are beginning to climb from desperate poverty and to benefit from globalization's reach to developing countries, there is a "bottom billion" of the world's poor whose countries, largely immune to the forces of global economy, are falling farther behind and are in danger of falling apart, separating permanently and tragically from the rest of the world. Collier identifies and explains the four traps that prevent the homelands of the world's billion poorest people from growing and receiving the benefits of globalization - civil war, the discovery and export of natural resources in otherwise unstable economies, being landlocked and therefore unable to participate in the global economy without great cost, and finally, ineffective governance. As he demonstrates that these billion people are quite likely in danger of being irretrievably left behind, Collier argues that we cannot take a "headless heart" approach to these seemingly intractable problems; rather, that we must harness our despair and our moral outrage at these inequities to a reasoned and thorough understanding of the complex and interconnected problems that the world's poorest people face.

There are always lots of things to do on a farm. In spring the fields are ploughed, in summer the sheep are sheared and the hay is cut. In autumn, the apples and potatoes are stored. In winter it's time to keep warm. Benedict Blathwayt has created detailed scenes of a busy farm through the seasons. Special words and vignettes pick out features in the different scenes so children, aged 3 plus, get a chance to look closely at the amazing detail of each image.

English grammar has changed a great deal since the beginning of the Twentieth Century, and it is a subject that can provide a complex minefield of uncertainties within the language. This accessible and comprehensive dictionary comes to the aid of both the general reader and the student or teacher, offering straightforward and immediate A-Z access to 1,000 grammatical terms and their meanings. All the currently accepted terms of grammar are included, as well as older, traditional names, controversial new coinages, and items from the study of other languages. Concise definitions of the wider subject of linguistics, including phonetics and transformational grammar, are accompanied by examples of language in use, and frequent quotations from existing works on grammar.

The Gambler's Fallacy, the Dirty Hands Argument, Pascal's Wager--philosophical terms can be both intriguing and baffling. Now, eminent philosopher Simon Blackburn offers the most authoritative and up-to-date dictionary of philosophy available in a single volume. Ranging from Aristotle to Zen, the two thousand plus entries cover the entire span of philosophy, from the Vedas (written over three thousand years ago) to the most recent technical terminology, with ample coverage of important themes from Chinese, Indian, Islamic, and Jewish philosophy. Here are all the terms one would expect to find in a comprehensive dictionary of philosophy--idealism and empiricism, ethics and aesthetics, Epicureanism and Stoicism, existentialism and logical positivism, and much more. Blackburn also defines many concepts not normally found in such reference works, including entries for apathy, laughter, and the meaning of life, and he includes relevant terms from disciplines such as mathematics, physics, biology, artificial intelligence, and linguistics. In addition, there are capsule biographies of nearly five hundred individuals, from the pre-Socratics to such contemporary figures as Jacques Derrida, Michel Foucault, Richard Rorty, and Simone de Beauvoir.

Who is a typo pirate? Are they related to fat clients? And what is shovelware? The rapid rise of the Internet has changed our language. This dictionary allows you to keep up with those changes by concentrating in-depth on Internet terminology. Featuring over 3,600 jargon-free entries, from the thousands of new abbreviations, technical terms, and user-jargon to terms associated with e commerce, security, and the use of the Internet for business purposes. Useful appendices include country codes, popular emoticons, and popular chat room and email abbreviations. This reference book will prove invaluable to anybody working with information technology from the general Internet user to employees in the industry.

A new authoritative and comprehensive dictionary of weather, forecasting, and climate terms with illustrative examples of specific events and extremes. Find out where and when the world's largest hailstone fell or where the highest temperature was recorded using the list of weather records, and check climate data for different weather types from around the world. Key terms from the related fields of oceanography, hydrology, and climatology are also covered as well as biographical information on important people in the development of meteorology. This is an essential reference source for meteorology and geography students, whether at school or university, and amateur meteorologists.

A new authoritative and comprehensive dictionary of weather, forecasting, and climate terms with illustrative examples of specific events and extremes. Find out where and when the world's largest hailstone fell or where the highest temperature was recorded using the list of weather records, and check climate data for different weather types from around the world. Key terms from the related fields of oceanography, hydrology, and climatology are also covered as well as biographical information on important people in the development of meteorology. This is an essential reference source for meteorology and geography students, whether at school or university, and amateur meteorologists.